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Note: The 2012, 2013, 2014 publications have not been audited.
Vieceli, Julian and Chifamba, Clive (2010) An exploration of the propensity of consumers to recall brand associations for fabricated brands, in Unknown (ed.), ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, ANZMAC, Christchurch, N.Z. [E1]
DRO entry for this publication
No grants and/or consultancies found or audited – the 2014 HERDC financial return has not been completed or loaded as yet.
No completions found or audited.
DRO to publications collection last synchronised: Wednesday 16th April 2014 10:04pm