Research Services Division

Deakin Research

Research Output for Mike Ewing

Note: The 2012, 2013, 2014 publications have not been audited.

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2014 School of Management and Marketing

Ewing, Michael T., Stewart, David B., Mather, Dineli R. and Newton, Joshua D. (2014) How contagious is your viral marketing campaign? A mathematics model for assessing campaign performance, Journal of advertising research, vol. 54, no. 2, pp. 205-216, World Advertising Research Center, New York, N. Y. [C1]
ERA journal ID: 19804 – Scopus EID: 2-s2.0-84902598362
DRO entry for this publication

Newton, Joshua, Newton, Fiona* and Ewing, Michael T. (2014) The dimensional salience solution to the expectancy-value muddle : an extension, Psychology and health, vol. 29, no. 12, pp. 1458-1475, Taylor & Francis, Abingdon, England [C1]
ERA journal ID: 6606 – Scopus EID: Not tagged
DRO entry for this publication

2010 External

Valos, Michael, Ewing, Michael* and Powell, Irene* (2010) Practitioner prognostications on the future of online marketing, Journal of marketing management, vol. 26, no. 3-4, pp. 361-376, Routledge, Abingdon, England [C1]
ERA journal ID: 19828 – Scopus EID: 2-s2.0-79958160359
Citation counts: Scopus - 7
DRO entry for this publication

2008 External

Bampo, Mauro*, Ewing, Michael T.*, Mather, Dineli R., Stewart, David* and Wallace, Mark* (2008) The effects of the social structure of digital networks on viral marketing performance, Information systems research, vol. 19, no. 3, pp. 273-290, Institute for Operations Research and the Management Sciences, East Lansing, Mich. [C1]
ERA journal ID: 17914 – Scopus EID: 2-s2.0-61349150654
Citation counts: Scopus - 85, Thomson - 40
DRO entry for this publication

Grants and Consultancies

No grants and/or consultancies found or audited – the 2014 HERDC financial return has not been completed or loaded as yet.

Higher Degree by Research Completions supervised by Mike Ewing

No completions found or audited.

* Not a member of Deakin University at time of output.

DRO to publications collection last synchronised: Wednesday 17th September 2014 10:04pm

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23rd July 2011