Research Services Division

Deakin Research

Research Output for Mike Ewing

Note: The 2012, 2013, 2014 publications have not been audited.

Jump to: Publications | Grants and Consultancies | HDR completions

Publications

2014 School of Management and Marketing

Ewing, Michael T., Stewart, David B., Mather, Dineli R. and Newton, Joshua D. (2014) How contagious is your viral marketing campaign? A mathematics model for assessing campaign performance, Journal of advertising research, vol. 54, no. 2, pp. 205-216, World Advertising Research Center, New York, N. Y. [C1]
ERA journal ID: 19804 – Scopus EID: 2-s2.0-84902598362
DRO entry for this publication

Newton, Joshua D., Ewing, Michael T. and Collier, Paul M. (2014) Resolving contradictions in institutional demands through loose coupling, Industrial marketing management, vol. 43, pp. 747-753, Elsevier, Amsterdam, The Netherlands [C1]
ERA journal ID: 19793 – Scopus EID: 2-s2.0-84903815799
Citation counts: Scopus - 1, Thomson - 1
DRO entry for this publication

Newton, Joshua, Newton, Fiona* and Ewing, Michael T. (2014) The dimensional salience solution to the expectancy - value muddle : an extension, Psychology and health, vol. 29, no. 12, pp. 1458-1475, Taylor & Francis, Abingdon, England [C1]
ERA journal ID: 6606 – Scopus EID: Not tagged
DRO entry for this publication

2014 External

Salzberger, Thomas*, Newton, Fiona J* and Ewing, Michael T* (2014) Detecting gender item bias and differential manifest response behavior: a Rasch-based solution, Journal of Business Research, vol. 67, no. 4, pp. 598-607, Elsevier, New York, NY [C1.1]
ERA journal ID: 36355 – Scopus EID: 2-s2.0-84893669215
DRO entry for this publication

White, Peta E*, Newton, Joshua D*, Makdissi, Michael*, Sullivan, S John*, Davis, Gavin*, McCrory, Paul*, Donaldson, Alex*, Ewing, Michael T* and Finch, Caroline F* (2014) Knowledge about sports-related concussion: is the message getting through to coaches and trainers?, British Journal of Sports Medicine, vol. 48, no. 2, pp. 119-124, BMJ Publishing Group, London, England [C1.1]
ERA journal ID: 9744 – Scopus EID: 2-s2.0-84894940905
Citation counts: Scopus - 1, Thomson - 1
DRO entry for this publication

2013 External

Ewing, Michael T*, Wagstaff, Peter E* and Powell, Irene H* (2013) Brand rivalry and community conflict, Journal of business research, vol. 66, no. 1, pp. 4-12, Elsevier, Amsterdam, The Netherlands [C1.1]
ERA journal ID: 36355 – Scopus EID: 2-s2.0-84870479564
Citation counts: Scopus - 2, Thomson - 2
DRO entry for this publication

Ewing, M T* (2013) The good news about television: attitudes aren't getting worse: tracking public attitudes toward TV advertising, Journal of advertising research, vol. 53, no. 1, pp. 83-89, World Advertizing Research Centre, New York, NY [C1.1]
ERA journal ID: 19804 – Scopus EID: 2-s2.0-84875184111
DRO entry for this publication

Finch, Caroline F.*, McCrory, Paul*, Ewing, Michael T.* and Sullivan, S. John* (2013) Concussion guidelines need to move from only expert content to also include implementation and dissemination strategies, British journal of sports medicine, vol. 47, no. 1, pp. 12-14, BMJ Publishing Group, London, England [C1.1]
ERA journal ID: 9744 – Scopus EID: 2-s2.0-84871210477
Citation counts: Scopus - 7, Thomson - 7
DRO entry for this publication

Newton, Fiona J.*, Newton, Joshua D.*, Windisch, Lydia* and Ewing, Michael T.* (2013) Gender differences in beliefs about condom use among young, heterosexual Australian adults, Health education journal, vol. 72, no. 4, pp. 443-449, SAGE, London, England [C1.1]
ERA journal ID: 13551 – Scopus EID: 2-s2.0-84875194115
Citation counts: Scopus - 2, Thomson - 2
DRO entry for this publication

Newton, Joshua D.*, Ewing, Michael T.* and Finch, Caroline F.* (2013) Social marketing : why injury prevention needs to adopt this behaviour change approach, British journal of sports medicine, vol. 47, no. 11, pp. 665-667, BMJ Publishing Group, London, England [C1.1]
ERA journal ID: 9744 – Scopus EID: 2-s2.0-84879798145
Citation counts: Scopus - 1
DRO entry for this publication

Newton, Joshua D.*, Newton, Fiona J.*, Turk, Tahir* and Ewing, Michael T.* (2013) Ethical evaluation of audience segmentation in social marketing, European journal of marketing, vol. 47, no. 9, pp. 1421-1438, Emerald Group Publishing, Bingley, England [C1.1]
ERA journal ID: 19792 – Scopus EID: 2-s2.0-84883710262
Citation counts: Scopus - 1, Thomson - 1
DRO entry for this publication

Newton, Joshua D*, Newton, Fiona J*, Ewing, Michael T*, Burney, Sue* and Hay, Margaret* (2013) Conceptual overlap between moral norms and anticipated regret in the prediction of intention: implications for theory of planned behaviour research, Psychology and Health, vol. 28, no. 5, pp. 495-513, Routledge, Oxford, England [C1.1]
ERA journal ID: 6606 – Scopus EID: 2-s2.0-84876303655
Citation counts: Scopus - 2
DRO entry for this publication

Steel, Marion*, Dubelaar, Chris* and Ewing, Michael T.* (2013) Developing customised CRM projects : the role of industry norms, organisational context and customer expectations on CRM implementation, Industrial marketing management, vol. 42, no. 8, pp. 1328-1344, Elsevier, New York, N. Y. [C1.1]
ERA journal ID: 19793 – Scopus EID: 2-s2.0-84888204426
Citation counts: Scopus - 1
DRO entry for this publication

2012 External

Matanda, Tandadzo* and Ewing, Michael T* (2012) The process of global brand strategy development and regional implementation, International journal of research in marketing, vol. 29, no. 1, pp. 5-12, Elsevier, Amsterdam, Netherlands [C1.1]
ERA journal ID: 19798 – Scopus EID: 2-s2.0-84858791977
Citation counts: Scopus - 3, Thomson - 2
DRO entry for this publication

Newton, Fiona J*, Ewing, Michael T* and Pitt, Leyland F* (2012) The intra- and inter-personal dynamics associated with consuming sensitive products: understanding the consumption of erectile function aids using dimensional qualitative research, Psychology and Marketing, vol. 29, no. 1, pp. 1-14, Wiley, Wilmington, DE [C1.1]
ERA journal ID: 6607 – Scopus EID: 2-s2.0-84868641650
DRO entry for this publication

Newton, Joshua D*, Ewing, Michael T*, Burney, Sue* and Hay, Margaret* (2012) Resolving the theory of planned behaviour's ‘expectancy-value muddle’ using dimensional salience, Psychology and Health, vol. 27, no. 5, pp. 588-602, Routledge, Oxford, UK [C1.1]
ERA journal ID: 6606 – Scopus EID: 2-s2.0-84860316041
Citation counts: Scopus - 3, Thomson - 2
DRO entry for this publication

2011 External

Ewing, Mike*, Windisch, Lydia* and Zeigler, John* (2011) Emerging brands: the case of China, Perspectives on Brand Management, pp. 213-228, Tilde University Press, Prahran Vic. [B1.1]
DRO entry for this publication

Carter, Owen BJ*, Patterson, Lisa J*, Donovan, Robert J*, Ewing, Michael T* and Roberts, Clare M* (2011) Children’s understanding of the selling versus persuasive intent of junk food advertising: implications for regulation, Social Science and Medicine, vol. 72, no. 6, pp. 962-968, Elsevier, London, England [C1.1]
ERA journal ID: 39837 – Scopus EID: 2-s2.0-79953122192
Citation counts: Scopus - 9, Thomson - 8
DRO entry for this publication

Donovan, Robert J*, Fielder, Lynda J*, Ouschan, Robyn* and Ewing, Michael* (2011) Self-regulation of motor vehicle advertising: Is it working in Australia?, Accident Analysis and Prevention, vol. 43, no. 3, pp. 631-636, Elsevier, London, UK [C1.1]
ERA journal ID: 13370 – Scopus EID: 2-s2.0-79952450040
Citation counts: Scopus - 2, Thomson - 1
DRO entry for this publication

Donovan, Robert J*, Fielder, Lynda J*, Ewing, Michael* and Ouschan, Robyn* (2011) Regulation of motor vehicle advertising: toward a framework for compliance research, Journal of the Australasian College of Road Safety, vol. 22, no. 4, pp. 73-81, Australasian College of Road Safety, Pearce, ACT [C1.1]
ERA journal ID: 40726 – Scopus EID: Not tagged
DRO entry for this publication

Gountas, Sandra*, Mavondo, Felix*, Ewing, Michael* and Gountas, John* (2011) Exploring the effects of perceived service provider sincerity on consumers' emotional state and satisfaction during service consumption, Tourism Analysis, vol. 16, no. 4, pp. 393-403, Cognizant Communication Corporation, Putnam Valley, NY [C1.1]
ERA journal ID: 19687 – Scopus EID: Not tagged
DRO entry for this publication

Halvorson, Wade*, Ewing, Mike* and Windisch, Lydia* (2011) Using second life to teach about marketing in second life, Journal of Marketing Education, vol. 33, no. 2, pp. 217-228, Sage Publications, London, England [C1.1]
ERA journal ID: 35920 – Scopus EID: 2-s2.0-79960958266
Citation counts: Scopus - 5
DRO entry for this publication

Harvey, Christopher G*, Stewart, David B* and Ewing, Michael T* (2011) Forward or delete: what drives peer-to-peer message propagation across social networks?, Journal of Consumer Behaviour, vol. 10, no. 6, pp. 365-372, John Wiley and Sons, Hoboken, NJ [C1.1]
ERA journal ID: 19810 – Scopus EID: 2-s2.0-84255175415
Citation counts: Scopus - 6, Thomson - 4
DRO entry for this publication

Nyadzayo, Munyaradzi W*, Matanda, Margaret Jekanyika* and Ewing, Michael T* (2011) Brand relationships and brand equity in franchising, Industrial marketing management, vol. 40, no. 7, pp. 1103-1115, Elsevier, Amsterdam, The Netherlands [C1.1]
ERA journal ID: 19793 – Scopus EID: 2-s2.0-82555165937
Citation counts: Scopus - 5, Thomson - 4
DRO entry for this publication

Steyn, Peter*, Ewing, Michael T*, van Heerden, Gene*, Pitt, Leyland F* and Windisch, Lydia* (2011) From whence it came: understanding source effects in consumer‑generated advertising, International Journal of Advertising, vol. 30, no. 1, pp. 133-160, Warc, London, England [C1.1]
ERA journal ID: 19794 – Scopus EID: Not tagged
Citation counts: Thomson - 3
DRO entry for this publication

2010 External

Valos, Michael, Ewing, Michael* and Powell, Irene* (2010) Practitioner prognostications on the future of online marketing, Journal of marketing management, vol. 26, no. 3-4, pp. 361-376, Routledge, Abingdon, England [C1]
ERA journal ID: 19828 – Scopus EID: 2-s2.0-79958160359
Citation counts: Scopus - 7
DRO entry for this publication

Berthon, Pierre*, Pitt, Leyland*, Halvorson, Wade*, Ewing, Michael* and Crittenden, Victoria L* (2010) Advocating avatars: the salesperson in second life, Journal of Personal Selling and Sales Management, vol. 30, no. 3, pp. 195-208, M.E. Sharpe Inc., Birmingham, AL [C1.1]
ERA journal ID: 35909 – Scopus EID: 2-s2.0-77954548942
Citation counts: Scopus - 7
DRO entry for this publication

Caruana, Albert* and Ewing, Michael T* (2010) How corporate reputation, quality, and value influence online loyalty, Journal of Business Research, vol. 63, pp. 1103-1110, Elsevier, New York, NY [C1.1]
ERA journal ID: 36355 – Scopus EID: 2-s2.0-77955276106
Citation counts: Scopus - 31, Thomson - 20
DRO entry for this publication

Ewing, Michael T*, Windisch, Lydia* and Newton, Fiona J* (2010) Corporate reputation in the People’s Republic of China: a B2B perspective, Industrial Marketing Management, vol. 39, no. 5, pp. 728-736, Elsevier, New York, NY [C1.1]
ERA journal ID: 19793 – Scopus EID: 2-s2.0-77954053004
Citation counts: Scopus - 2, Thomson - 1
DRO entry for this publication

Newton, Joshua D*, Burney, Sue*, Hay, Margaret* and Ewing, Michael T* (2010) A profile of Australian adults who have discussed their posthumous organ donation wishes with family members, Journal of health communication, vol. 15, no. 5, pp. 470-486, Routledge, Oxford, England [C1.1]
ERA journal ID: 9232 – Scopus EID: 2-s2.0-77955167644
Citation counts: Scopus - 7, Thomson - 6
DRO entry for this publication

Valos, Michael J, Ewing, Michael T* and Powell, Irene H* (2010) Practitioner prognostications on the future of online marketing, Journal of Marketing Management, vol. 26, no. 41732, pp. 361-376, Routledge, Oxford, England [C1.1]
ERA journal ID: 19828 – Scopus EID: 2-s2.0-79958160359
Citation counts: Scopus - 7
DRO entry for this publication

2009 External

Cromie, John G* and Ewing, Mike T* (2009) The rejection of brand hegemony, Journal of Business Research, vol. 62, no. 2, pp. 218-230, Elsevier, New York, NY [C1.1]
ERA journal ID: 36355 – Scopus EID: 2-s2.0-58149124094
Citation counts: Scopus - 21, Thomson - 13
DRO entry for this publication

Ewing, Michael T* (2009) Integrated marketing communications measurement and evaluation, Journal of Marketing Communications, vol. 15, no. 2-3, pp. 103-117, Routledge, Oxford, England [C1.1]
ERA journal ID: 19825 – Scopus EID: 2-s2.0-70449713744
Citation counts: Scopus - 13
DRO entry for this publication

Ewing, Michael T*, Jevons, Colin P* and Khalil, Elias L* (2009) Brand death: a developmental model of senescence, Journal of business research, vol. 62, no. 3, pp. 332-338, Elsevier, Amsterdam, The Netherlands [C1.1]
ERA journal ID: 36355 – Scopus EID: 2-s2.0-59249087419
Citation counts: Scopus - 7, Thomson - 4
DRO entry for this publication

Mackay, Thomas*, Ewing, Michael*, Newton, Fiona* and Windisch, Lydia* (2009) The effect of product placement in computer games on brand attitude and recall, International Journal of Advertising, vol. 28, no. 3, pp. 423-438, Warc, London, UK [C1.1]
ERA journal ID: 19794 – Scopus EID: 2-s2.0-67651245150
Citation counts: Scopus - 31, Thomson - 22
DRO entry for this publication

Ratnatunga, Janek* and Ewing, Michael T* (2009) An ex-ante approach to brand capability valuation, Journal of business research, vol. 62, no. 3, pp. 323-331, Elsevier, Amsterdam, The Netherlands [C1.1]
ERA journal ID: 36355 – Scopus EID: 2-s2.0-59249108512
Citation counts: Scopus - 6, Thomson - 3
DRO entry for this publication

2008 External

Bampo, Mauro*, Ewing, Michael T.*, Mather, Dineli R., Stewart, David* and Wallace, Mark* (2008) The effects of the social structure of digital networks on viral marketing performance, Information systems research, vol. 19, no. 3, pp. 273-290, Institute for Operations Research and the Management Sciences, East Lansing, Mich. [C1]
ERA journal ID: 17914 – Scopus EID: 2-s2.0-61349150654
Citation counts: Scopus - 85, Thomson - 40
DRO entry for this publication

Berthon, Pierre*, Ewing, Michael T* and Napoli, Julie* (2008) Brand management in small to medium-sized enterprises, Journal of small business management, vol. 46, no. 1, pp. 27-45, Wiley-Blackwell, Oxford, England [C1.1]
ERA journal ID: 19885 – Scopus EID: 2-s2.0-37649012849
Citation counts: Scopus - 36, Thomson - 10
DRO entry for this publication

Cromie, John* and Ewing, Michael* (2008) Squatting at the digital campfire: researching the open source software community, International Journal of Market Research, vol. 50, no. 5, pp. 631-653, Warc, London, UK [C1.1]
ERA journal ID: 19796 – Scopus EID: 2-s2.0-53149085703
Citation counts: Scopus - 3, Thomson - 3
DRO entry for this publication

Lin, Aleck*, Gregor, Shirley* and Ewing, Michael* (2008) Developing a scale to measure the enjoyment of Web experiences, Journal of Interactive Marketing, vol. 22, no. 4, pp. 40-57, Elsevier, London, England [C1.1]
ERA journal ID: 19817 – Scopus EID: 2-s2.0-56749179004
Citation counts: Scopus - 29, Thomson - 12
DRO entry for this publication

Grants and Consultancies

No grants and/or consultancies found or audited – the 2014 HERDC financial return has not been completed or loaded as yet.

Higher Degree by Research Completions supervised by Mike Ewing

No completions found or audited.

Legend:
* Not a member of Deakin University at time of output.

DRO to publications collection last synchronised: Tuesday 21st October 2014 10:04pm

Deakin University acknowledges the traditional land owners of present campus sites.

23rd July 2011