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Deakin Research

Research Output for Mike Ewing

Note: The 2012, 2013, 2014 publications have not been audited.

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Mike Ewing may be from another institution or only recently joined Deakin University.

Publications

2014 External

Salzberger, Thomas*, Newton, Fiona J* and Ewing, Michael T* (2014) Detecting gender item bias and differential manifest response behavior: a Rasch-based solution, Journal of Business Research, vol. 67, no. 4, pp. 598-607, Elsevier, New York, NY [C1.1]
ERA journal ID: 36355 – Scopus EID: 2-s2.0-84893669215
DRO entry for this publication

White, Peta E*, Newton, Joshua D*, Makdissi, Michael*, Sullivan, S John*, Davis, Gavin*, McCrory, Paul*, Donaldson, Alex*, Ewing, Michael T* and Finch, Caroline F* (2014) Knowledge about sports-related concussion: is the message getting through to coaches and trainers?, British Journal of Sports Medicine, vol. 48, no. 2, pp. 119-124, BMJ Publishing Group, London, England [C1.1]
ERA journal ID: 9744 – Scopus EID: 2-s2.0-84894940905
Citation counts: Thomson - 1
DRO entry for this publication

2013 External

Ewing, Michael T*, Wagstaff, Peter E* and Powell, Irene H* (2013) Brand rivalry and community conflict, Journal of business research, vol. 66, no. 1, pp. 4-12, Elsevier, Amsterdam, The Netherlands [C1.1]
ERA journal ID: 36355 – Scopus EID: 2-s2.0-84870479564
Citation counts: Scopus - 2, Thomson - 1
DRO entry for this publication

Ewing, M T* (2013) The good news about television: attitudes aren't getting worse: tracking public attitudes toward TV advertising, Journal of advertising research, vol. 53, no. 1, pp. 83-89, World Advertizing Research Centre, New York, NY [C1.1]
ERA journal ID: 19804 – Scopus EID: 2-s2.0-84875184111
DRO entry for this publication

Finch, Caroline F.*, McCrory, Paul*, Ewing, Michael T.* and Sullivan, S. John* (2013) Concussion guidelines need to move from only expert content to also include implementation and dissemination strategies, British journal of sports medicine, vol. 47, no. 1, pp. 12-14, BMJ Publishing Group, London, England [C1.1]
ERA journal ID: 9744 – Scopus EID: 2-s2.0-84871210477
Citation counts: Scopus - 7, Thomson - 7
DRO entry for this publication

Newton, Fiona J.*, Newton, Joshua D.*, Windisch, Lydia* and Ewing, Michael T.* (2013) Gender differences in beliefs about condom use among young, heterosexual Australian adults, Health education journal, vol. 72, no. 4, pp. 443-449, SAGE, London, England [C1.1]
ERA journal ID: 13551 – Scopus EID: 2-s2.0-84875194115
Citation counts: Scopus - 2, Thomson - 2
DRO entry for this publication

Newton, Joshua D.*, Ewing, Michael T.* and Finch, Caroline F.* (2013) Social marketing : why injury prevention needs to adopt this behaviour change approach, British journal of sports medicine, vol. 47, no. 11, pp. 665-667, BMJ Publishing Group, London, England [C1.1]
ERA journal ID: 9744 – Scopus EID: 2-s2.0-84879798145
Citation counts: Scopus - 1
DRO entry for this publication

Newton, Joshua D.*, Newton, Fiona J.*, Turk, Tahir* and Ewing, Michael T.* (2013) Ethical evaluation of audience segmentation in social marketing, European journal of marketing, vol. 47, no. 9, pp. 1421-1438, Emerald Group Publishing, Bingley, England [C1.1]
ERA journal ID: 19792 – Scopus EID: 2-s2.0-84883710262
Citation counts: Scopus - 1, Thomson - 1
DRO entry for this publication

Newton, Joshua D*, Newton, Fiona J*, Ewing, Michael T*, Burney, Sue* and Hay, Margaret* (2013) Conceptual overlap between moral norms and anticipated regret in the prediction of intention: implications for theory of planned behaviour research, Psychology and Health, vol. 28, no. 5, pp. 495-513, Routledge, Oxford, England [C1.1]
ERA journal ID: 6606 – Scopus EID: 2-s2.0-84876303655
Citation counts: Scopus - 1
DRO entry for this publication

Steel, Marion*, Dubelaar, Chris* and Ewing, Michael T.* (2013) Developing customised CRM projects : the role of industry norms, organisational context and customer expectations on CRM implementation, Industrial marketing management, vol. 42, no. 8, pp. 1328-1344, Elsevier, New York, N. Y. [C1.1]
ERA journal ID: 19793 – Scopus EID: 2-s2.0-84888204426
Citation counts: Scopus - 1
DRO entry for this publication

2012 External

Matanda, Tandadzo* and Ewing, Michael T* (2012) The process of global brand strategy development and regional implementation, International journal of research in marketing, vol. 29, no. 1, pp. 5-12, Elsevier, Amsterdam, Netherlands [C1.1]
ERA journal ID: 19798 – Scopus EID: 2-s2.0-84858791977
Citation counts: Scopus - 3, Thomson - 2
DRO entry for this publication

Newton, Fiona J*, Ewing, Michael T* and Pitt, Leyland F* (2012) The intra- and inter-personal dynamics associated with consuming sensitive products: understanding the consumption of erectile function aids using dimensional qualitative research, Psychology and Marketing, vol. 29, no. 1, pp. 1-14, Wiley, Wilmington, DE [C1.1]
ERA journal ID: 6607 – Scopus EID: 2-s2.0-84868641650
DRO entry for this publication

Newton, Joshua D*, Ewing, Michael T*, Burney, Sue* and Hay, Margaret* (2012) Resolving the theory of planned behaviour's ‘expectancy-value muddle’ using dimensional salience, Psychology and Health, vol. 27, no. 5, pp. 588-602, Routledge, Oxford, UK [C1.1]
ERA journal ID: 6606 – Scopus EID: 2-s2.0-84860316041
Citation counts: Scopus - 3, Thomson - 2
DRO entry for this publication

2011 External

Ewing, Mike*, Windisch, Lydia* and Zeigler, John* (2011) Emerging brands: the case of China, Perspectives on Brand Management, pp. 213-228, Tilde University Press, Prahran Vic. [B1.1]
DRO entry for this publication

Carter, Owen BJ*, Patterson, Lisa J*, Donovan, Robert J*, Ewing, Michael T* and Roberts, Clare M* (2011) Children’s understanding of the selling versus persuasive intent of junk food advertising: implications for regulation, Social Science and Medicine, vol. 72, no. 6, pp. 962-968, Elsevier, London, England [C1.1]
ERA journal ID: 39837 – Scopus EID: 2-s2.0-79953122192
Citation counts: Scopus - 7, Thomson - 6
DRO entry for this publication

Donovan, Robert J*, Fielder, Lynda J*, Ouschan, Robyn* and Ewing, Michael* (2011) Self-regulation of motor vehicle advertising: Is it working in Australia?, Accident Analysis and Prevention, vol. 43, no. 3, pp. 631-636, Elsevier, London, UK [C1.1]
ERA journal ID: 13370 – Scopus EID: 2-s2.0-79952450040
Citation counts: Scopus - 2
DRO entry for this publication

Donovan, Robert J*, Fielder, Lynda J*, Ewing, Michael* and Ouschan, Robyn* (2011) Regulation of motor vehicle advertising: toward a framework for compliance research, Journal of the Australasian College of Road Safety, vol. 22, no. 4, pp. 73-81, Australasian College of Road Safety, Pearce, ACT [C1.1]
ERA journal ID: 40726 – Scopus EID: Not tagged
DRO entry for this publication

Gountas, Sandra*, Mavondo, Felix*, Ewing, Michael* and Gountas, John* (2011) Exploring the effects of perceived service provider sincerity on consumers' emotional state and satisfaction during service consumption, Tourism Analysis, vol. 16, no. 4, pp. 393-403, Cognizant Communication Corporation, Putnam Valley, NY [C1.1]
ERA journal ID: 19687 – Scopus EID: Not tagged
DRO entry for this publication

Halvorson, Wade*, Ewing, Mike* and Windisch, Lydia* (2011) Using second life to teach about marketing in second life, Journal of Marketing Education, vol. 33, no. 2, pp. 217-228, Sage Publications, London, England [C1.1]
ERA journal ID: 35920 – Scopus EID: 2-s2.0-79960958266
Citation counts: Scopus - 5
DRO entry for this publication

Harvey, Christopher G*, Stewart, David B* and Ewing, Michael T* (2011) Forward or delete: what drives peer-to-peer message propagation across social networks?, Journal of Consumer Behaviour, vol. 10, no. 6, pp. 365-372, John Wiley and Sons, Hoboken, NJ [C1.1]
ERA journal ID: 19810 – Scopus EID: 2-s2.0-84255175415
Citation counts: Scopus - 6, Thomson - 3
DRO entry for this publication

Nyadzayo, Munyaradzi W*, Matanda, Margaret Jekanyika* and Ewing, Michael T* (2011) Brand relationships and brand equity in franchising, Industrial marketing management, vol. 40, no. 7, pp. 1103-1115, Elsevier, Amsterdam, The Netherlands [C1.1]
ERA journal ID: 19793 – Scopus EID: 2-s2.0-82555165937
Citation counts: Scopus - 5, Thomson - 4
DRO entry for this publication

Steyn, Peter*, Ewing, Michael T*, van Heerden, Gene*, Pitt, Leyland F* and Windisch, Lydia* (2011) From whence it came: understanding source effects in consumer‑generated advertising, International Journal of Advertising, vol. 30, no. 1, pp. 133-160, Warc, London, England [C1.1]
ERA journal ID: 19794 – Scopus EID: Not tagged
Citation counts: Thomson - 3
DRO entry for this publication

2010 External

Berthon, Pierre*, Pitt, Leyland*, Halvorson, Wade*, Ewing, Michael* and Crittenden, Victoria L* (2010) Advocating avatars: the salesperson in second life, Journal of Personal Selling and Sales Management, vol. 30, no. 3, pp. 195-208, M.E. Sharpe Inc., Birmingham, AL [C1.1]
ERA journal ID: 35909 – Scopus EID: 2-s2.0-77954548942
Citation counts: Scopus - 7
DRO entry for this publication

Caruana, Albert* and Ewing, Michael T* (2010) How corporate reputation, quality, and value influence online loyalty, Journal of Business Research, vol. 63, pp. 1103-1110, Elsevier, New York, NY [C1.1]
ERA journal ID: 36355 – Scopus EID: 2-s2.0-77955276106
Citation counts: Scopus - 29, Thomson - 17
DRO entry for this publication

Ewing, Michael T*, Windisch, Lydia* and Newton, Fiona J* (2010) Corporate reputation in the People’s Republic of China: a B2B perspective, Industrial Marketing Management, vol. 39, no. 5, pp. 728-736, Elsevier, New York, NY [C1.1]
ERA journal ID: 19793 – Scopus EID: 2-s2.0-77954053004
Citation counts: Scopus - 2, Thomson - 1
DRO entry for this publication

Newton, Joshua D*, Burney, Sue*, Hay, Margaret* and Ewing, Michael T* (2010) A profile of Australian adults who have discussed their posthumous organ donation wishes with family members, Journal of health communication, vol. 15, no. 5, pp. 470-486, Routledge, Oxford, England [C1.1]
ERA journal ID: 9232 – Scopus EID: 2-s2.0-77955167644
Citation counts: Scopus - 7, Thomson - 6
DRO entry for this publication

2009 External

Cromie, John G* and Ewing, Mike T* (2009) The rejection of brand hegemony, Journal of Business Research, vol. 62, no. 2, pp. 218-230, Elsevier, New York, NY [C1.1]
ERA journal ID: 36355 – Scopus EID: 2-s2.0-58149124094
Citation counts: Scopus - 21, Thomson - 13
DRO entry for this publication

Ewing, Michael T*, Jevons, Colin P* and Khalil, Elias L* (2009) Brand death: a developmental model of senescence, Journal of business research, vol. 62, no. 3, pp. 332-338, Elsevier, Amsterdam, The Netherlands [C1.1]
ERA journal ID: 36355 – Scopus EID: 2-s2.0-59249087419
Citation counts: Scopus - 7, Thomson - 4
DRO entry for this publication

Ewing, Michael T* (2009) Integrated marketing communications measurement and evaluation, Journal of Marketing Communications, vol. 15, no. 2-3, pp. 103-117, Routledge, Oxford, England [C1.1]
ERA journal ID: 19825 – Scopus EID: 2-s2.0-70449713744
Citation counts: Scopus - 13
DRO entry for this publication

Mackay, Thomas*, Ewing, Michael*, Newton, Fiona* and Windisch, Lydia* (2009) The effect of product placement in computer games on brand attitude and recall, International Journal of Advertising, vol. 28, no. 3, pp. 423-438, Warc, London, UK [C1.1]
ERA journal ID: 19794 – Scopus EID: 2-s2.0-67651245150
Citation counts: Scopus - 31, Thomson - 21
DRO entry for this publication

Ratnatunga, Janek* and Ewing, Michael T* (2009) An ex-ante approach to brand capability valuation, Journal of business research, vol. 62, no. 3, pp. 323-331, Elsevier, Amsterdam, The Netherlands [C1.1]
ERA journal ID: 36355 – Scopus EID: 2-s2.0-59249108512
Citation counts: Scopus - 6, Thomson - 3
DRO entry for this publication

2008 External

Berthon, Pierre*, Ewing, Michael T* and Napoli, Julie* (2008) Brand management in small to medium-sized enterprises, Journal of small business management, vol. 46, no. 1, pp. 27-45, Wiley-Blackwell, Oxford, England [C1.1]
ERA journal ID: 19885 – Scopus EID: 2-s2.0-37649012849
Citation counts: Scopus - 35, Thomson - 9
DRO entry for this publication

Cromie, John* and Ewing, Michael* (2008) Squatting at the digital campfire: researching the open source software community, International Journal of Market Research, vol. 50, no. 5, pp. 631-653, Warc, London, UK [C1.1]
ERA journal ID: 19796 – Scopus EID: 2-s2.0-53149085703
Citation counts: Scopus - 3, Thomson - 3
DRO entry for this publication

Lin, Aleck*, Gregor, Shirley* and Ewing, Michael* (2008) Developing a scale to measure the enjoyment of Web experiences, Journal of Interactive Marketing, vol. 22, no. 4, pp. 40-57, Elsevier, London, England [C1.1]
ERA journal ID: 19817 – Scopus EID: 2-s2.0-56749179004
Citation counts: Scopus - 28, Thomson - 12
DRO entry for this publication

Grants and Consultancies

No grants and/or consultancies found or audited – the 2014 HERDC financial return has not been completed or loaded as yet.

Higher Degree by Research Completions supervised by Mike Ewing

No completions found or audited.

Legend:
* Not a member of Deakin University at time of output.

DRO to publications collection last synchronised: Saturday 20th September 2014 10:04pm

Deakin University acknowledges the traditional land owners of present campus sites.

23rd July 2011