Research Services Division

Deakin Research

Research Output for Gus M Geursen

Note: The 2012, 2013, 2014 publications have not been audited.

Jump to: Publications | Grants and Consultancies | HDR completions

Publications

2010 External

Valos, Michael, Polonsky, Michael Jay, Guersen, Gus* and Zutshi, Ambika (2010) Marketers' perceptions of the implementation difficulties of multichannel marketing, Journal of strategic marketing, vol. 18, no. 5, pp. 417-434, Routledge, Abingdon, England [C1]
ERA journal ID: 19840 – Scopus EID: 2-s2.0-78649731915
DRO entry for this publication

2008 School of Management and Marketing

Geursen, G. and Kemp, S.* (2008) The entrepreneur led organisation : dynamics and structure, EURAM 2008 : 8th Annual Conference on Managing Diversity : European Destiny and Hope Proceedings, Univesity of Ljubljana, Bled, Slovenia [E3]
DRO entry for this publication

2004 External

Rentschler, Ruth and Geursen, Gus* (2004) Entrepreneurship, marketing and leadership in non-profit performing arts organisations, Journal of research in marketing and entrepreneurship, vol. 6, no. 1, pp. 1-10, Eastern Washington University - Emerald Group Publishing, Washington, DC [C1]
ERA journal ID: 123080 – Scopus EID: Not tagged
DRO entry for this publication

2003 External

Geursen, Gus* and Rentschler, Ruth (2003) Unraveling cultural value, Journal of arts management, law and society, vol. 33, no. 3, pp. 196-210, Heldref Publications, Washington, DC [C1]
ERA journal ID: 35532 – Scopus EID: 2-s2.0-64949108824
Citation counts: Scopus - 1
DRO entry for this publication

Hellier, Phillip K., Geursen, Gus M.*, Carr, Rodney A. and Rickard, John A.* (2003) Customer repurchase intention: a general structural equation model, European journal of marketing, vol. 37, no. 11, pp. 1762-1800, Emerald Group Publishing Limited, United Kingdom [C1]
ERA journal ID: 19792 – Scopus EID: Not tagged
DRO entry for this publication

Rentschler, Ruth and Geursen, Gus* (2003) Orientation and impact of nonprofit museum web sites, in Kennedy, Rachel (eds), ANZMAC 2003 : a celebrations of Ehrenberg and Bass : marketing discoveries, knowledge and contribution, conference proceedings, pp. 1727-1733, ANZMAC, Dunedin, N.Z. [E1]
DRO entry for this publication

Rentschler, R. and Geursen, G.* (2003) Entrepreneurial leadership in non-profit performing arts organisations, AIMAC 2003 : 7th International Conference on Arts & Cultural Management Proceedings, pp. 1-12, University Bocconi, Milano, Italy [E2.1]
DRO entry for this publication

2002 External

Geursen, Gus* and Rentschler, Ruth (2002) Unravelling cultural value, in Unknown (ed.), New wave: entrepreneurship and the arts: symposium proceedings, Learning Services, Deakin University, Melbourne [E1]
DRO entry for this publication

Rentschler, Ruth and Geursen, Gus* (2002) Entrepreneurship in the markets of nonprofit performing arts organisations, in Shaw, Robin; Adam, Stewart and McDonald, Heath (eds), ANZMAC 2002 conference proceedings, pp. 3271-3275, ANZMAC, Dunedin, N.Z. [E1]
DRO entry for this publication

1999 External

Rentschler, R. and Geursen, G.* (1999) Unlocking Art Museum Management: Myths and Realities for Contemporary Times, International Journal of Arts Management, vol. 0, no. 0, pp. 9-21, University of Montreal,AIMAC, Montreal, Canada [C1]
ERA journal ID: 39929 – Scopus EID: Not tagged
no DRO entry yet for this publication

Rentschler, R. and Geursen, G.* (1999) Marketing and Entrepreneurship in the New Millennium: The case from Art Museums, in Cadeaux & Uncles (eds), Australian and New Zealand Marketing Academy Conference 1999, pp. 1-9, Australia and New Zealand Marketing Academy, Sydney [E1]
no DRO entry yet for this publication

Grants and Consultancies

No grants and/or consultancies found or audited – the 2014 HERDC financial return has not been completed or loaded as yet.

Higher Degree by Research Completions supervised by Gus M Geursen

No completions found or audited.

Legend:
* Not a member of Deakin University at time of output.

DRO to publications collection last synchronised: Wednesday 20th August 2014 10:04pm

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23rd July 2011