Research Output for Paul Harrison
Note: The 2012, 2013 publications have not been audited.
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Publications
2013 Deakin Graduate School of Business
Harrison, Paul and Jackson, Michaela (2013) Integrated marketing communications and power imbalance : the strategic nature of marketing to children and adolescents by food and beverage companies, in Williams, Jerome D.; Pasch, Keryn E. and Collins, Chiquita A. (eds), Advances in communication research to reduce childhood obesity, pp. 33-78, Springer, New York, N.Y. [B1]
DRO entry for this publication
2012 Deakin Graduate School of Business
Kraak, Vivica I., Harrigan, Paige B.*, Lawrence, Mark, Harrison, Paul J., Jackson, Michaela A. and Swinburn, Boyd (2012) Balancing the benefits and risks of public–private partnerships to address the global double burden of malnutrition, Public health nutrition, vol. 15, no. 3, pp. 503-517, Cambridge University Press, Cambridge, England [C1]
ERA journal ID: 13768 – Scopus EID: Not tagged
Citation counts:Thomson - 1
Jackson, Michaela and Harrison, Paul (2012) Integrated marketing communication, unhealthy food and power : an under-investigated dynamic, in Haase, Michaela and Kleinaltenkamp, Michael (eds), Proceedings of the 37th Macromarketing Conference, pp. 434-444, Macromarketing Society, Inc., Berlin, Germany [E1]
2011 Deakin Graduate School of Business
Harrison, Paul, McQuilken, Lisa, Robertson, Nichola and Chalmers, Kathryn (2011) Seeking straight answers : consumer decision-making in telecommunications [A6]
Harrison, Paul (2011) Beyond disclosure - where is the consumer in consumer protection?, The new regulatory landscape, 21 to 23 February 2011, Sydney Australia : Report, pp. 110-127, Australian Securities and Investments Commission, Canberra, A.C.T. [B2]
Kraak, Vivica I., Swinburn, Boyd, Lawrence, Mark and Harrison, Paul (2011) The accountability of public-private partnerships with food, beverage and quick-serve restaurant companies to address global hunger and the double burden of malnutrition, United Nations System Standing Committee on Nutrition : News, vol. 39, pp. 11-24, United Nations System Standing Committee on Nutrition (UNSCN), Geneva, Switzerland [C1]
ERA journal ID: Not matching ERA journal list2010 Deakin Graduate School of Business
Harrison, Paul, Massi, Marta and Chalmers, Kathryn (2010) Shutting the gates : an analysis of the psychology of in-home sales of educational software, Deakin University, Melbourne, Vic. [A4]
Harrison, Paul, Chalmers, Kathryn, d'Souza, Shwetha, Coveney, John*, Ward, Paul*, Mehta, Kaye* and Handsley, Elizabeth* (2010) Targeting children with integrated marketing communications, Flinders University, Adelaide, S.A. [A6]
Harrison, Paul and Gray, Charles (2010) The ethical and policy implications of profiling 'vulnerable' customers, International journal of consumer studies, vol. 34, no. 4, pp. 437-441, Wiley Interscience, New York, N. Y. [C1]
ERA journal ID: 19860 – Scopus EID: Not taggedMassi, Marta* and Harrison , Paul (2010) La gestione del brand nel settore culturale : un confronto internazionale, Economia della cultura, vol. XX, no. 2, pp. 269-281, Societa Editrice Il Mulino, Italy [C1]
ERA journal ID: Not matching ERA journal listHarrison, Paul, Massi, Marta* and Chalmers, Kathryn (2010) Ethical issues in marketing, in Unknown (ed.), AM 2010 : Transformational Marketing : Proceedings of Academy of Marketing Conference, pp. 1-6, Academy of Marketing, Coventry, England [E1]
Harrison, Paul and Chalmers, Kathryn (2010) Cadbury's freddo frog : a case study of integrated marketing to children and its ethical implications, in Unknown (ed.), AM 2010 : Transformational Marketing : Proceedings of Academy of Marketing Conference, pp. 9-16, Academy of Marketing, Coventry, England [E1]
Harrison, Paul and Ferrieri, Anthony (2010) Shutting the gates: an analysis of the psychology of in-home sales of educational software, Tribal Insight Films and Consumer Action Law Centre, Australia [J2]
Harrison, Paul (2010) How the masters of make believe are rifling your wallet, Age, p. 23, Fairfax Publishing, Melbourne, Vic. [M]
2009 Deakin Graduate School of Business
Harrison, Paul (2009) Evaluating artistic work : balancing competing perspectives, Consumption markets and culture, vol. 12, no. 3, pp. 265-274, Routledge, Abingdon, England [C1]
ERA journal ID: 19790 – Scopus EID: Not taggedMassi, Marta* and Harrison, Paul (2009) The branding of arts and culture : an international comparison, Deakin business review, vol. 2, no. 1, pp. 19-31, Deakin University, Geelong, Vic. [C1]
ERA journal ID: 40105 – Scopus EID: Not taggedHarrison, Paul (2009) Opinion : Online social networking-no need to be scared...yet, Deakin business review, vol. 2, no. 1, pp. 52-55, Deakin University, Burwood, Vic. [C4]
ERA journal ID: 40105 – Scopus EID: Not taggedHarrison, Paul (2009) Opinion : A false sense of security, Deakin business review, vol. 2, no. 2, pp. 40-43, Deakin University, Burwood, Vic. [C4]
ERA journal ID: 40105 – Scopus EID: Not taggedHartley, Nicole* and Harrison, Paul (2009) An exploration of motives for attending Australian ecotourism locations and their influence on future intentions, in Tojib, Dewi (eds), ANZMAC 2009 : Sustainable Management and Marketing : Australian and New Zealand Marketing Academy Conference, Monash University, Melbourne, Vic. [E1]
Kerrigan, Finola*, Harrison, Paul and Van den Broucque, Charlotte* (2009) Living a "good life" and living a "nice life" : the struggle to consume ethically, in Unknown (ed.), AM 2009 : Putting Marketing in its Place : Proceedings of Academy of Marketing Conference, Academy of Marketing, Argyll, Scotland [E1]
Robertson, Nichola and Harrison, Paul (2009) What's wrong with me? Concerns about online medical self-diagnosis, in Tojib, Dewi (eds), ANZMAC 2009 : Sustainable management and marketing conference, Monash University, Melbourne, Vic. [E1]
Harrison, Paul (2009) Faith in advertising misplaced, ABC News, pp. 1-2, Australian Broadcasting Corporation, Melbourne, Vic. [M]
Harrison, Paul (2009) Hey, hey, it's postmodernism, ABC : The Drum Unleashed, Australian Broadcasting Corporation, Melbourne, Vic. [M]
Harrison, Paul (2009) Schools are a marketer's dream venue, Age, p. 19, Age Company Ltd., Melbourne, Vic. [M]
2008 Deakin Graduate School of Business
Harrison, Paul and Massi, Marta* (2008) Congratulations, you're pre-approved! : an analysis of credit limit upselling letters, Consumer Action Law Centre, Melbourne, Vic [A6]
Harrison, Paul (2008) Advertising and its effect on children's attitudes : '... At least, do no harm', Deakin business review, vol. 1, no. 1, pp. 14-21, Deakin University, Geelong, Vic. [C1]
ERA journal ID: 40105 – Scopus EID: Not taggedHarrison, Paul (2008) The ethics of credit limit increases, Deakin business review, vol. 1, no. 2, pp. 56-59, Deakin University, Geelong, Vic. [C1.1]
ERA journal ID: 40105 – Scopus EID: Not taggedHarrison, Paul (2008) How sincere is Dove?, Deakin business review, vol. 1, no. 1, pp. 45-47, Deakin University, Geelong, Vic. [C1.1]
ERA journal ID: 40105 – Scopus EID: Not taggedHarrison, Paul and Bond, Carolyn* (2008) No limits : exploring the psychology of unsolicited credit card limit increase offers, in Unknown (ed.), AM 2008 : Reflective marketing in a material world : Academy of Marketing Annual Conference 2008 Proceedings, Robert Gordon University, Aberdeen, Scotland [E1]
Massi, Marta* and Harrison, Paul (2008) Re-imagining the cultural brand : postmodernism and next wave, in Unknown (ed.), AM 2008 : Reflective marketing in a material world : Academy of Marketing Annual Conference 2008 Proceedings, Robert Gordon University, Aberdeen, Scotland [E1]
Massi, Marta* and Harrison, Paul (2008) An initial classification of branding strategy in Australian arts organisations, in Spanjaard, Daniela; Denize, Sara and Sharma, Neeru (eds), ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, pp. 1-8, Promaco Conventions, Canning Bridge, W.A. [E1]
Harrison, Paul (2008) 2UE Afternoons, 11 August 2008, Interview with Tim Webster, Radio 2UE, Radio 2UE, Greenwich, N.S.W. [M]
Harrison, Paul (2008) Gift giving & christmas presents, ABC Radio, ABC Radio, Melbourne, Vic. [M]
Harrison, Paul (2008) Subliminal advertising, Channel 7, Channel 7, Sydney, N.S.W. [M]
Harrison, Paul (2008) ABC Victoria Statewide Drive, 3 December 2008 interview with Kathy Bedford, ABC Radio (regional Victoria), ABC Radio (regional Victoria), Melbourne, Vic. [M]
Harrison, Paul (2008) How supermarket design influences how we shop, ABC TV, ABC TV, Perth, W.A. [M]
Harrison, Paul (2008) Car loan companies bail out, ABC Radio, ABC Radio, Sydney, N.S.W. [M]
Harrison, Paul (2008) The new face of status, Virgin Blue voyeur, p. 43, Pacific Client Publishing for Virgin Blue, McMahons Point, N.S.W. [M]
Harrison, Paul (2008) Animals Australia advertising campaign, Radio National, Radio National, Canberra, ACT [M]
Harrison, Paul (2008) Luxury cars go with tax cheats, 2UE Radio, 2UE Radio, Greenwich, N.S.W. [M]
2007 Deakin Graduate School of Business
Harrison, Paul and Hartley, Nicole* (2007) The case of "difficult" brands, Journal of product & brand management, vol. 16, no. 4, pp. 286-287, Grayson Associates, Santa Barbara, Calif. [C1]
ERA journal ID: 19833 – Scopus EID: 2-s2.0-34547571797
Citation counts:Scopus - 1
Fine, Cordelia* and Harrison, Paul (2007) Who is responsible for the protection of children? Implicit and explicit interpretations of marketing messages, in Thyne, Maree; Deans, Kenneth R. and Gnoth, Juergen (eds), ANZMAC 2007 : 3Rs, reputation responsibility relevance, p. 2437, University of Otago, School of Business, Dept. of Marketing, Dunedin, N.Z. [E1]
Hartley, Nicole* and Harrison, Paul (2007) Don't rain on my parade : barriers to ecological tourism, in Thyne, Maree; Deans, Kenneth R. and Gnoth, Juergen (eds), ANZMAC 2007 : 3Rs, reputation responsibility relevance, pp. 43-50, University of Otago, School of Business, Dept. of Marketing, Dunedin, New Zealand [E1]
Hartley, Nicole* and Harrison, Paul (2007) Bonding with cultural brands: exploring the 'binds that tie us', in Cuadrado, Manuel and Montoro, Juan D. (eds), 9th International Conference on Arts & Cultural Management Proceedings, pp. 1-14, University of Valencia, Spain, Valencia, Spain [E1]
Harrison, Paul (2007) Keynote address : Faith, hope and vanity : how marketers influence us to buy, AFCCRA 2007 : Financial counselling : without conflict of interest, Australian Financial Counselling and Credit Reform Association, Melbourne, Vic. [E2]
2006 Deakin Graduate School of Business
Harrison, Paul, Shaw, Robin and McDonald, Heath (2006) An exploration of the components of relational bonds to an arts festival brand, in Ali, Yunus and van Dessel, Maria (eds), ANZMAC 2006 : Advancing theory, maintaining relevance, proceedings, pp. 1-9, Queensland University of Technology, School of Advertising, Marketing and Public Relations, Brisbane, Qld. [E1]
2004 Deakin Graduate School of Business
Harrison, Paul and Shaw, Robin (2004) Consumer satisfaction and post-purchase intentions: an exploratory study of museum visitors, International journal of arts management, vol. 6, no. 2, pp. 23-32, University of Montreal, Montreal, Canada [C1]
ERA journal ID: 39929 – Scopus EID: Not taggedHarrison, Paul and Shaw, Robin (2004) Intra-organisational marketing culture and market orientation: a case study of the implementation of the marketing concept in a public library, Library management, vol. 25, no. 8/9, pp. 391-398, Emerald Group Publishing, Bingley, England [C1]
ERA journal ID: 10683 – Scopus EID: Not tagged2002 School of Management and Marketing
McDonald, Heath and Harrison, Paul (2002) The marketing and public relations practices of Australian performing arts presenters, International journal of nonprofit and voluntary sector marketing, vol. 7, no. 2, pp. 105-117, Henry Stewart Publications, London, England [C1]
ERA journal ID: 19797 – Scopus EID: Not taggedHarrison, Paul and Shaw, Robin (2002) Consumer satisfaction and post-purchase intentions: an exploratory study of museum visitors, New wave: entrepreneurship and the arts: symposium proceedings, pp. 1-8, Learning Services, Deakin University, Melbourne, Vic. [E1]
Harrison, Paul and Shaw, Robin (2002) Intra-organisational attitudes to marketing and the Implementation of the marketing concept in nonprofit organisations, in Shaw, R.; Adam, S and McDonald, H. (eds), Proceedings of the Australian and New Zealand Marketing Academy Conference 2002, pp. 3301-3308, Deakin University, Geelong, Vic. [E1]
2001 School of Management and Marketing
Harrison, Paul and Shaw, Robin (2001) An empirical investigation of the relationship between satisfaction, intention to repurchase, and intention to recommend infrequently used services, in Paulin, Michèle and Ferguson, Ronald (eds), 9th International Colloquium in Relationship Marketing, pp. 31-45, Concordia University, Montréal, Québec [E1]
2000 School of Management and Marketing
Harrison, P. (2000) Help Sales Force See Relationship Benefit, American Marketing Association, Chicago, USA [M]
1999 School of Management and Marketing
Harrison, P. (1999) Company Skylark: International visual theatre, in Ruth Rentschler (ed.), Innovative Arts Marketing, pp. 232-245, Allen & Unwin, New South Wales [B1]
McDonald, H. and Harrison, P. (1999) The Use of Marketing and Public Relations by Performing Arts Presenters, in Cadeaux & Uncles (eds), Australia & New Zealand Marketing Academy Conference, pp. 1-8, Australia and New Zealand Marketing Academy, Sydney [E1]
1998 External
Rentschler, R. and Harrison, P.* (1998) Re-Imagining the City, Shaping Culture, pp. 187-198, Deakin University Press, "Geelong, Victoria" [B1]
Grants and Consultancies
All years
Research Income - Other Public Sector Funding
Harrison, P. Selling Credit in the Home - Sales techniques and the impact on consumer decision making - RCTI [U]
- 2010: $3,192
- 2009: $25,297
- 2008: $20,407
Harrison, P. Food and beverage marketing to children using non-broadcast media [U]
- 2010: $5,000
McDonald, H, Harrison, P and Shaw, R. Antecedents of Public Involvement with Australian Heritage: Marketing and Performance Measurement [U]
- 2006: $49,522
- 2004: $70,000
Research Income - Industry and Other Funding
Harrison, P, Robertson, N and McQuilken, L. Consumer decision making in telecommunications [V]
- 2011: $30,000
Research Income - Industry and Other Funding - Australian
Harrison, P. No Limits - Upsizing Credit Card Debit: Applied Research into the marketing of Credit Card Limit Increase Offers [V.1]
- 2008: $10,017
Harrison, P. Consumer Attitudes towards Phillip Island Nature Park: 2006/07 - Barriers to Visitation. [V.1]
- 2007: $5,608
- 2006: $3,182
Harrison, P. Stakeholder brand Attitude study, brand personality and rebranding analysis. [V.1]
- 2007: $20,500
Higher Degree by Research Completions supervised by Paul Harrison
No completions found or audited.
- Legend:
- * Not a member of Deakin University at time of output.
DRO to publications collection last synchronised: Saturday 25th May 2013 10:04pm
