Research Services Division

Deakin Research

Research Output for Paul Harrison

Note: The 2012, 2013, 2014 publications have not been audited.

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Publications

2014 Deakin Graduate School of Business

Massi, Marta* and Harrison, Paul (2014) Gaining deeper insight into audiences and artists: the use of autoethnography in arts research, in O'Reilly, Daragh; Rentschler, Ruth and Kirchner, Theresa A. (eds), Routledge companion to arts marketing, pp. 256-272, Taylor & Francis, Abingdon, England [B1]
DRO entry for this publication

Harrison, Paul, Massi, Marta and Chalmers, Kathryn (2014) Beyond door-to-door : the implications of invited in-home selling, Journal of consumer affairs, vol. 48, no. 1, pp. 195-221, Wiley-Blackwell, Hoboken, N. J. [C1]
ERA journal ID: 19809 – Scopus EID: 2-s2.0-84897113470
DRO entry for this publication

Jackson, Michaela, Harrison, Paul, Swinburn, Boyd and Lawrence, Mark (2014) Unhealthy food, integrated marketing communication and power: a critical analysis, Critical Public Health, vol. Latest Article, Routledge, Oxford, UK [C1]
ERA journal ID: 13482 – Scopus EID: 2-s2.0-84892690670
DRO entry for this publication

2013 Deakin Graduate School of Business

Harrison, Paul and Jackson, Michaela (2013) Integrated marketing communications and power imbalance : the strategic nature of marketing to children and adolescents by food and beverage companies, in Williams, Jerome D.; Pasch, Keryn E. and Collins, Chiquita A. (eds), Advances in communication research to reduce childhood obesity, pp. 33-78, Springer, New York, N.Y. [B1]
DRO entry for this publication

2012 Deakin Graduate School of Business

Harrison, Paul and Gray, Charles Ti* (2012) Profiling for profit : a report on target marketing and profiling practices in the credit industry, in Consumer Action Law Centre (ed.), Consumer Action Law Centre, Melbourne, Vic. [A6.1]
DRO entry for this publication

Kraak, Vivica I., Harrigan, Paige B.*, Lawrence, Mark, Harrison, Paul J., Jackson, Michaela A. and Swinburn, Boyd (2012) Balancing the benefits and risks of public–private partnerships to address the global double burden of malnutrition, Public health nutrition, vol. 15, no. 3, pp. 503-517, Cambridge University Press, Cambridge, England [C1]
ERA journal ID: 13768 – Scopus EID: 2-s2.0-84856327665
Citation counts: Scopus - 7, Thomson - 5
DRO entry for this publication

Jackson, Michaela and Harrison, Paul (2012) Integrated marketing communication, unhealthy food and power : an under-investigated dynamic, in Haase, Michaela and Kleinaltenkamp, Michael (eds), Proceedings of the 37th Macromarketing Conference, pp. 434-444, Macromarketing Society, Inc., Berlin, Germany [E1]
DRO entry for this publication

2011 Deakin Graduate School of Business

Harrison, Paul, McQuilken, Lisa, Robertson, Nichola and Chalmers, Kathryn (2011) Seeking straight answers : consumer decision-making in telecommunications, Deakin University [A6]
DRO entry for this publication

Harrison, Paul (2011) Beyond disclosure - where is the consumer in consumer protection?, The new regulatory landscape, 21 to 23 February 2011, Sydney Australia : Report, pp. 110-127, Australian Securities and Investments Commission, Canberra, A.C.T. [B2]
DRO entry for this publication

Kraak, Vivica I., Swinburn, Boyd, Lawrence, Mark and Harrison, Paul (2011) The accountability of public-private partnerships with food, beverage and quick-serve restaurant companies to address global hunger and the double burden of malnutrition, United Nations System Standing Committee on Nutrition : News, vol. 39, pp. 11-24, United Nations System Standing Committee on Nutrition (UNSCN), Geneva, Switzerland [C1]
ERA journal ID: Not matching ERA journal list
DRO entry for this publication

2010 Deakin Graduate School of Business

Harrison, Paul, Massi, Marta and Chalmers, Kathryn (2010) Shutting the gates : an analysis of the psychology of in-home sales of educational software, Deakin University, Melbourne, Vic. [A4]
DRO entry for this publication

Harrison, Paul, Chalmers, Kathryn, d'Souza, Shwetha, Coveney, John*, Ward, Paul*, Mehta, Kaye* and Handsley, Elizabeth* (2010) Targeting children with integrated marketing communications, Flinders University, Adelaide, S.A. [A6]
DRO entry for this publication

Harrison, Paul and Gray, Charles (2010) The ethical and policy implications of profiling 'vulnerable' customers, International journal of consumer studies, vol. 34, no. 4, pp. 437-441, Wiley Interscience, New York, N. Y. [C1]
ERA journal ID: 19860 – Scopus EID: Not tagged
DRO entry for this publication

Massi, Marta* and Harrison , Paul (2010) La gestione del brand nel settore culturale : un confronto internazionale, Economia della cultura, vol. XX, no. 2, pp. 269-281, Societa Editrice Il Mulino, Italy [C1]
ERA journal ID: Not matching ERA journal list
DRO entry for this publication

Harrison, Paul, Massi, Marta* and Chalmers, Kathryn (2010) Ethical issues in marketing, in Unknown (ed.), AM 2010 : Transformational Marketing : Proceedings of Academy of Marketing Conference, pp. 1-6, Academy of Marketing, Coventry, England [E1]
DRO entry for this publication

Harrison, Paul and Chalmers, Kathryn (2010) Cadbury's freddo frog : a case study of integrated marketing to children and its ethical implications, in Unknown (ed.), AM 2010 : Transformational Marketing : Proceedings of Academy of Marketing Conference, pp. 9-16, Academy of Marketing, Coventry, England [E1]
DRO entry for this publication

Harrison, Paul and Ferrieri, Anthony (2010) Shutting the gates: an analysis of the psychology of in-home sales of educational software, Tribal Insight Films and Consumer Action Law Centre, Australia [J2]
DRO entry for this publication

Harrison, Paul (2010) How the masters of make believe are rifling your wallet, Age, p. 23, Fairfax Publishing, Melbourne, Vic. [M]
DRO entry for this publication

2009 Deakin Graduate School of Business

Harrison, Paul (2009) Evaluating artistic work : balancing competing perspectives, Consumption markets and culture, vol. 12, no. 3, pp. 265-274, Routledge, Abingdon, England [C1]
ERA journal ID: 19790 – Scopus EID: Not tagged
DRO entry for this publication

Massi, Marta* and Harrison, Paul (2009) The branding of arts and culture : an international comparison, Deakin business review, vol. 2, no. 1, pp. 19-31, Deakin University, Geelong, Vic. [C1]
ERA journal ID: 40105 – Scopus EID: Not tagged
DRO entry for this publication

Harrison, Paul (2009) Opinion : Online social networking-no need to be scared...yet, Deakin business review, vol. 2, no. 1, pp. 52-55, Deakin University, Burwood, Vic. [C4]
ERA journal ID: 40105 – Scopus EID: Not tagged
DRO entry for this publication

Harrison, Paul (2009) Opinion : A false sense of security, Deakin business review, vol. 2, no. 2, pp. 40-43, Deakin University, Burwood, Vic. [C4]
ERA journal ID: 40105 – Scopus EID: Not tagged
DRO entry for this publication

Hartley, Nicole* and Harrison, Paul (2009) An exploration of motives for attending Australian ecotourism locations and their influence on future intentions, in Tojib, Dewi (eds), ANZMAC 2009 : Sustainable Management and Marketing : Australian and New Zealand Marketing Academy Conference, Monash University, Melbourne, Vic. [E1]
DRO entry for this publication

Kerrigan, Finola*, Harrison, Paul and Van den Broucque, Charlotte* (2009) Living a "good life" and living a "nice life" : the struggle to consume ethically, in Unknown (ed.), AM 2009 : Putting Marketing in its Place : Proceedings of Academy of Marketing Conference, Academy of Marketing, Argyll, Scotland [E1]
DRO entry for this publication

Robertson, Nichola and Harrison, Paul (2009) What's wrong with me? Concerns about online medical self-diagnosis, in Tojib, Dewi (eds), ANZMAC 2009 : Sustainable management and marketing conference, Monash University, Melbourne, Vic. [E1]
DRO entry for this publication

Harrison, Paul (2009) Faith in advertising misplaced, ABC News, pp. 1-2, Australian Broadcasting Corporation, Melbourne, Vic. [M]
DRO entry for this publication

Harrison, Paul (2009) Hey, hey, it's postmodernism, ABC : The Drum Unleashed, Australian Broadcasting Corporation, Melbourne, Vic. [M]
DRO entry for this publication

Harrison, Paul (2009) Schools are a marketer's dream venue, Age, p. 19, Age Company Ltd., Melbourne, Vic. [M]
DRO entry for this publication

2008 Deakin Graduate School of Business

Harrison, Paul and Massi, Marta* (2008) Congratulations, you're pre-approved! : an analysis of credit limit upselling letters, Consumer Action Law Centre, Melbourne, Vic [A6]
DRO entry for this publication

Harrison, Paul (2008) Advertising and its effect on children's attitudes : '... At least, do no harm', Deakin business review, vol. 1, no. 1, pp. 14-21, Deakin University, Geelong, Vic. [C1]
ERA journal ID: 40105 – Scopus EID: Not tagged
DRO entry for this publication

Harrison, Paul (2008) The ethics of credit limit increases, Deakin business review, vol. 1, no. 2, pp. 56-59, Deakin University, Geelong, Vic. [C1.1]
ERA journal ID: 40105 – Scopus EID: Not tagged
DRO entry for this publication

Harrison, Paul (2008) How sincere is Dove?, Deakin business review, vol. 1, no. 1, pp. 45-47, Deakin University, Geelong, Vic. [C1.1]
ERA journal ID: 40105 – Scopus EID: Not tagged
DRO entry for this publication

Harrison, Paul and Bond, Carolyn* (2008) No limits : exploring the psychology of unsolicited credit card limit increase offers, in Unknown (ed.), AM 2008 : Reflective marketing in a material world : Academy of Marketing Annual Conference 2008 Proceedings, Robert Gordon University, Aberdeen, Scotland [E1]
DRO entry for this publication

Massi, Marta* and Harrison, Paul (2008) Re-imagining the cultural brand : postmodernism and next wave, in Unknown (ed.), AM 2008 : Reflective marketing in a material world : Academy of Marketing Annual Conference 2008 Proceedings, Robert Gordon University, Aberdeen, Scotland [E1]
DRO entry for this publication

Massi, Marta* and Harrison, Paul (2008) An initial classification of branding strategy in Australian arts organisations, in Spanjaard, Daniela; Denize, Sara and Sharma, Neeru (eds), ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, pp. 1-8, Promaco Conventions, Canning Bridge, W.A. [E1]
DRO entry for this publication

Harrison, Paul (2008) Subliminal advertising, Channel 7, Channel 7, Sydney, N.S.W. [M]
DRO entry for this publication

Harrison, Paul (2008) ABC Victoria Statewide Drive, 3 December 2008 interview with Kathy Bedford, ABC Radio (regional Victoria), ABC Radio (regional Victoria), Melbourne, Vic. [M]
DRO entry for this publication

Harrison, Paul (2008) The new face of status, Virgin Blue voyeur, p. 43, Pacific Client Publishing for Virgin Blue, McMahons Point, N.S.W. [M]
DRO entry for this publication

Harrison, Paul (2008) How supermarket design influences how we shop, ABC TV, ABC TV, Perth, W.A. [M]
DRO entry for this publication

Harrison, Paul (2008) Car loan companies bail out, ABC Radio, ABC Radio, Sydney, N.S.W. [M]
DRO entry for this publication

Harrison, Paul (2008) Animals Australia advertising campaign, Radio National, Radio National, Canberra, ACT [M]
DRO entry for this publication

Harrison, Paul (2008) Luxury cars go with tax cheats, 2UE Radio, 2UE Radio, Greenwich, N.S.W. [M]
DRO entry for this publication

Harrison, Paul (2008) 2UE Afternoons, 11 August 2008, Interview with Tim Webster, Radio 2UE, Radio 2UE, Greenwich, N.S.W. [M]
DRO entry for this publication

Harrison, Paul (2008) Gift giving & christmas presents, ABC Radio, ABC Radio, Melbourne, Vic. [M]
DRO entry for this publication

2007 Deakin Graduate School of Business

Harrison, Paul and Hartley, Nicole* (2007) The case of "difficult" brands, Journal of product & brand management, vol. 16, no. 4, pp. 286-287, Grayson Associates, Santa Barbara, Calif. [C1]
ERA journal ID: 19833 – Scopus EID: 2-s2.0-34547571797
Citation counts: Scopus - 2
DRO entry for this publication

Fine, Cordelia* and Harrison, Paul (2007) Who is responsible for the protection of children? Implicit and explicit interpretations of marketing messages, in Thyne, Maree; Deans, Kenneth R. and Gnoth, Juergen (eds), ANZMAC 2007 : 3Rs, reputation responsibility relevance, p. 2437, University of Otago, School of Business, Dept. of Marketing, Dunedin, N.Z. [E1]
DRO entry for this publication

Hartley, Nicole* and Harrison, Paul (2007) Don't rain on my parade : barriers to ecological tourism, in Thyne, Maree; Deans, Kenneth R. and Gnoth, Juergen (eds), ANZMAC 2007 : 3Rs, reputation responsibility relevance, pp. 43-50, University of Otago, School of Business, Dept. of Marketing, Dunedin, New Zealand [E1]
DRO entry for this publication

Hartley, Nicole* and Harrison, Paul (2007) Bonding with cultural brands: exploring the 'binds that tie us', in Cuadrado, Manuel and Montoro, Juan D. (eds), 9th International Conference on Arts & Cultural Management Proceedings, pp. 1-14, University of Valencia, Spain, Valencia, Spain [E1]
DRO entry for this publication

Harrison, Paul (2007) Keynote address : Faith, hope and vanity : how marketers influence us to buy, AFCCRA 2007 : Financial counselling : without conflict of interest, Australian Financial Counselling and Credit Reform Association, Melbourne, Vic. [E2]
DRO entry for this publication

2006 Deakin Graduate School of Business

Harrison, Paul, Shaw, Robin and McDonald, Heath (2006) An exploration of the components of relational bonds to an arts festival brand, in Ali, Yunus and van Dessel, Maria (eds), ANZMAC 2006 : Advancing theory, maintaining relevance, proceedings, pp. 1-9, Queensland University of Technology, School of Advertising, Marketing and Public Relations, Brisbane, Qld. [E1]
DRO entry for this publication

2004 Deakin Graduate School of Business

Harrison, Paul and Shaw, Robin (2004) Consumer satisfaction and post-purchase intentions: an exploratory study of museum visitors, International journal of arts management, vol. 6, no. 2, pp. 23-32, University of Montreal, Montreal, Canada [C1]
ERA journal ID: 39929 – Scopus EID: Not tagged
DRO entry for this publication

Harrison, Paul and Shaw, Robin (2004) Intra-organisational marketing culture and market orientation: a case study of the implementation of the marketing concept in a public library, Library management, vol. 25, no. 8/9, pp. 391-398, Emerald Group Publishing, Bingley, England [C1]
ERA journal ID: 10683 – Scopus EID: Not tagged
DRO entry for this publication

2002 School of Management and Marketing

McDonald, Heath and Harrison, Paul (2002) The marketing and public relations practices of Australian performing arts presenters, International journal of nonprofit and voluntary sector marketing, vol. 7, no. 2, pp. 105-117, Henry Stewart Publications, London, England [C1]
ERA journal ID: 19797 – Scopus EID: Not tagged
DRO entry for this publication

Harrison, Paul and Shaw, Robin (2002) Consumer satisfaction and post-purchase intentions: an exploratory study of museum visitors, in Unknown (ed.), New wave: entrepreneurship and the arts: symposium proceedings, pp. 1-8, Learning Services, Deakin University, Melbourne, Vic. [E1]
DRO entry for this publication

Harrison, Paul and Shaw, Robin (2002) Intra-organisational attitudes to marketing and the Implementation of the marketing concept in nonprofit organisations, in Shaw, R.; Adam, S and McDonald, H. (eds), Proceedings of the Australian and New Zealand Marketing Academy Conference 2002, pp. 3301-3308, Deakin University, Geelong, Vic. [E1]
DRO entry for this publication

2001 School of Management and Marketing

Harrison, Paul and Shaw, Robin (2001) An empirical investigation of the relationship between satisfaction, intention to repurchase, and intention to recommend infrequently used services, in Paulin, Michèle and Ferguson, Ronald (eds), 9th International Colloquium in Relationship Marketing, pp. 31-45, Concordia University, Montréal, Québec [E1]
DRO entry for this publication

2000 School of Management and Marketing

Harrison, P. (2000) Help Sales Force See Relationship Benefit, American Marketing Association, Chicago, USA [M]
no DRO entry yet for this publication

1999 School of Management and Marketing

Harrison, P. (1999) Company Skylark: International visual theatre, in Ruth Rentschler (ed.), Innovative Arts Marketing, pp. 232-245, Allen & Unwin, New South Wales [B1]
no DRO entry yet for this publication

McDonald, H. and Harrison, P. (1999) The Use of Marketing and Public Relations by Performing Arts Presenters, in Cadeaux & Uncles (eds), Australia & New Zealand Marketing Academy Conference, pp. 1-8, Australia and New Zealand Marketing Academy, Sydney [E1]
no DRO entry yet for this publication

1998 External

Rentschler, R. and Harrison, P.* (1998) Re-Imagining the City, Shaping Culture, pp. 187-198, Deakin University Press, "Geelong, Victoria" [B1]
no DRO entry yet for this publication

Grants and Consultancies

All years

Research Income - Other Public Sector Funding

Harrison, P. Selling Credit in the Home - Sales techniques and the impact on consumer decision making - RCTI [U]

  • 2010: $3,192
  • 2009: $25,297
  • 2008: $20,407

Harrison, P. Food and beverage marketing to children using non-broadcast media [U]

  • 2010: $5,000

McDonald, H, Harrison, P and Shaw, R. Antecedents of Public Involvement with Australian Heritage: Marketing and Performance Measurement [U]

  • 2006: $49,522
  • 2004: $70,000

Research Income - Industry and Other Funding

Harrison, P, Robertson, N and Mc Quilken, L. Consumer decision making in telecommunications [V]

  • 2011: $30,000

Research Income - Industry and Other Funding - Australian

Harrison, P. No Limits - Upsizing Credit Card Debit: Applied Research into the marketing of Credit Card Limit Increase Offers [V.1]

  • 2008: $10,017

Harrison, P. Consumer Attitudes towards Phillip Island Nature Park: 2006/07 - Barriers to Visitation. [V.1]

  • 2007: $5,608
  • 2006: $3,182

Harrison, P. Stakeholder brand Attitude study, brand personality and rebranding analysis. [V.1]

  • 2007: $20,500

Higher Degree by Research Completions supervised by Paul Harrison

No completions found or audited.

Legend:
* Not a member of Deakin University at time of output.

DRO to publications collection last synchronised: Friday 21st November 2014 10:04pm

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23rd July 2011