Research Services Division

Deakin Research

Research Output for Bronwyn Higgs

Note: The 2012, 2013, 2014 publications have not been audited.

Jump to: Publications | Grants and Consultancies | HDR completions

Bronwyn Higgs may be from another institution or only recently joined Deakin University.

Publications

2008 External

Higgs, Bronwyn* and Shaw, Robin N. (2008) Information source usage and enthusiasm in opera : a comparative study, in Spanjaard, Daniela; Denize, Sara and Sharma, Neeru (eds), ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, pp. 1-7, Promaco Conventions, Canning Bridge, W.A. [E1]
DRO entry for this publication

2007 External

Higgs, Bronwyn* and Ringer, Allison (2007) Trends in consumer segmentation, in Thyne, Maree and Deans, Kenneth (eds), Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007, University of Otago, School of Business, Dept. of Marketing, Dunedin, N.Z. [E1]
DRO entry for this publication

Higgs, Bronwyn* and Polonsky, Michael* (2007) New media : embedding IMC within broader marketing strategy, in Thyne, Maree; Deans, Kenneth R. and Gnoth, Juergen (eds), ANZMAC 2007 : 3Rs, reputation responsibility relevance, pp. 1500-1508, University of Otago, School of Business, Dept. of Marketing, Dunedin, New Zealand [E1.1]
DRO entry for this publication

2005 External

Polonsky, Michael Jay*, Higgs, Bronwyn* and Hollick, Mary* (2005) Measuring expectations: forecast vs. ideal expectations. Does it really matter?, Journal of retailing and consumer services, vol. 12, no. 1, pp. 49-64, Elsevier B.V., Amsterdam, The Netherlands [C1.1]
ERA journal ID: 19837 – Scopus EID: 2-s2.0-7244254488
Citation counts: Scopus - 12
DRO entry for this publication

Higgs, Bronwyn* and Ringer, Allison C.* (2005) The relationship between familiarity and expectations, in Unknown (ed.), ANZMAC 2005 : Broadening the boundaries : Proceedings of the 2005 Australian and New Zealand Marketing Academy Conference, pp. 103-109, ANZMAC, Perth, W. A. [E1.1]
DRO entry for this publication

2004 External

Hede, Anne-Marie and Higgs, Bronwyn* (2004) Critical success factors for festivals: exploratory research on the 2003 Melbourne International Arts Festival, in Deans, Kenneth R (eds), Proceedings : 6th Australasian Services Research Workshop, 16-18 February 2004., pp. 1-9, Dept. of Marketing, University of Otago, Dunedin, N.Z. [E1]
DRO entry for this publication

Grants and Consultancies

No grants and/or consultancies found or audited – the 2014 HERDC financial return has not been completed or loaded as yet.

Higher Degree by Research Completions supervised by Bronwyn Higgs

No completions found or audited.

Legend:
* Not a member of Deakin University at time of output.

DRO to publications collection last synchronised: Tuesday 30th September 2014 10:04pm

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23rd July 2011