Research Output for Bronwyn Higgs
Note: The 2012, 2013 publications have not been audited.
Jump to: Publications | Grants and Consultancies | HDR completions
Bronwyn Higgs may be from another institution or only recently joined Deakin University.
Publications
2008 External
Higgs, Bronwyn* and Shaw, Robin N. (2008) Information source usage and enthusiasm in opera : a comparative study, in Spanjaard, Daniela; Denize, Sara and Sharma, Neeru (eds), ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, pp. 1-7, Promaco Conventions, Canning Bridge, W.A. [E1]
DRO entry for this publication
2007 External
Higgs, Bronwyn* and Ringer, Allison (2007) Trends in consumer segmentation, in Thyne, Maree and Deans, Kenneth (eds), Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007, University of Otago, School of Business, Dept. of Marketing, Dunedin, N.Z. [E1]
Higgs, Bronwyn* and Polonsky, Michael* (2007) New media : embedding IMC within broader marketing strategy, in Thyne, Maree; Deans, Kenneth R. and Gnoth, Juergen (eds), ANZMAC 2007 : 3Rs, reputation responsibility relevance, pp. 1500-1508, University of Otago, School of Business, Dept. of Marketing, Dunedin, New Zealand [E1.1]
2005 External
Polonsky, Michael Jay*, Higgs, Bronwyn* and Hollick, Mary* (2005) Measuring expectations: forecast vs. ideal expectations. Does it really matter?, Journal of retailing and consumer services, vol. 12, no. 1, pp. 49-64, Elsevier B.V., Amsterdam, The Netherlands [C1.1]
ERA journal ID: 19837 – Scopus EID: 2-s2.0-7244254488
Citation counts:Scopus - 11
Higgs, Bronwyn* and Ringer, Allison C.* (2005) The relationship between familiarity and expectations, in Unknown (ed.), ANZMAC 2005 : Broadening the boundaries : Proceedings of the 2005 Australian and New Zealand Marketing Academy Conference, pp. 103-109, ANZMAC, Perth, W. A. [E1.1]
2004 External
Hede, Anne-Marie and Higgs, Bronwyn* (2004) Critical success factors for festivals: exploratory research on the 2003 Melbourne International Arts Festival, in Deans, Kenneth R (eds), Proceedings : 6th Australasian Services Research Workshop, 16-18 February 2004., pp. 1-9, Dept. of Marketing, University of Otago, Dunedin, N.Z. [E1]
Grants and Consultancies
No grants and/or consultancies found or audited – the 2012 HERDC financial return has not been completed or loaded as yet.
Higher Degree by Research Completions supervised by Bronwyn Higgs
No completions found or audited.
- Legend:
- * Not a member of Deakin University at time of output.
DRO to publications collection last synchronised: Wednesday 19th June 2013 10:04pm
