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Note: The 2012, 2013, 2014 publications have not been audited.
Martin Hirons may be from another institution or only recently joined Deakin University.
Tripodi, John A.*, Hirons, Martin*, Bednall, David* and Sutherland, Max* (2003) Cognitive evaluation : prompts used to measure sponsorship awareness, International journal of market research, vol. 45, no. 4, pp. 435-455, Market Research Society, London, England [C1.1]
ERA journal ID: 19796 – Scopus EID: 2-s2.0-0242491765
Citation counts: Scopus - 24
DRO entry for this publication
No grants and/or consultancies found or audited – the 2014 HERDC financial return has not been completed or loaded as yet.
No completions found or audited.
DRO to publications collection last synchronised: Monday 21st April 2014 10:04pm