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Deakin Research

Research Output for colin Jevons

Note: The 2012, 2013, 2014 publications have not been audited.

Jump to: Publications | Grants and Consultancies | HDR completions

colin Jevons may be from another institution or only recently joined Deakin University.

Publications

2009 External

Polonsky, Michael and Jevons, Colin* (2009) Global branding and strategic CSR : an overview of three types of complexity, International marketing review, vol. 26, no. 3, pp. 327-347, Corporate Press, London, England [C1]
ERA journal ID: 19801 – Scopus EID: 2-s2.0-67650876418
Citation counts: Scopus - 25, Thomson - 13
DRO entry for this publication

Ewing, Michael T*, Jevons, Colin P* and Khalil, Elias L* (2009) Brand death: a developmental model of senescence, Journal of business research, vol. 62, no. 3, pp. 332-338, Elsevier, Amsterdam, The Netherlands [C1.1]
ERA journal ID: 36355 – Scopus EID: 2-s2.0-59249087419
Citation counts: Scopus - 8, Thomson - 4
DRO entry for this publication

2007 External

Polonsky, Michael* and Jevons, Colin* (2007) Complexity of communicating social responsibility, in Unknown (ed.), INSM 2007 : Social entrepreneurship, social change and sustainability, pp. 1-7, Griffith University, Brisbane, Qld. [E1.1]
DRO entry for this publication

2006 External

Polonsky, Michael* and Jevons, Colin* (2006) Understanding issue complexity when building a socially responsible brand, European business review, vol. 18, no. 5, pp. 340-349, Emerald, Bingley, England [C1.1]
ERA journal ID: 19159 – Scopus EID: 2-s2.0-33747498145
Citation counts: Scopus - 19
DRO entry for this publication

Polonsky, Michael* and Jevons, Colin* (2006) Building a corporate socially responsible brand : an investigation of organizational complexity, in Patti, Charles H.; Drennan, Judy; Ali, Yunus and van Dessel, Maria (eds), ANZMAC 2006 : Advancing theory, maintaining relevance, proceedings, pp. 1-7, Queensland University of Technology, School of Advertising, Marketing and Public Relations, Brisbane, Qld. [E1.1]
DRO entry for this publication

2005 External

Polonsky, Michael* and Jevons, Colin* (2005) Building a corporate socially responsible brand : an investigation of issue complexity, in Purchase, Sharon (eds), ANZMAC 2005 : Proceedings of the Australia and New Zealand Marketing Association Conference 2005, pp. 68-74, ANZMAC, Perth, W.A. [E1.1]
DRO entry for this publication

2000 External

McDonald, H., Darbyshire, P.* and Jevons, C.* (2000) Shop Often, Buy Little: The Vietnamese Reaction to Supermarket Retailing, Journal of Global Marketing, vol. 0, no. 0, pp. 53-71, International Business Press, Binghamton, NY, USA [C1]
ERA journal ID: 19816 – Scopus EID: Not tagged
no DRO entry yet for this publication

1997 External

McDonald, H., Jevons, c.* and Vieceli, J. (1997) A Profile of Vietnamese Supermarket Shoppers; Examining Behaviours and Motivations, Proceedings of the Sixth Annual World Business Congress (IMDA), pp. 502-507, IMDA, Pennsylvania, USA [E1]
no DRO entry yet for this publication

Grants and Consultancies

No grants and/or consultancies found or audited – the 2014 HERDC financial return has not been completed or loaded as yet.

Higher Degree by Research Completions supervised by colin Jevons

No completions found or audited.

Legend:
* Not a member of Deakin University at time of output.

DRO to publications collection last synchronised: Sunday 28th December 2014 10:04pm

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23rd July 2011