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Note: The 2012, 2013 publications have not been audited.
Alexander P. Josiassen may be from another institution or only recently joined Deakin University.
Josiassen, Alexander P.*, Karpen, Ingo Oswald* and Polonsky, Michael (2008) Empirical examination of the effect of consumers product origin familiarity on their quality perceptions, in Unknown (ed.), AMA 2008 : Unleashing the power of marketing to transform consumers, organizations, markets, and society : proceedings of the 2008 American Marketing Association Summer Educators Conference, pp. 363-369, American Management Association, San Diego, Calif. [E1.1]
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DRO to publications collection last synchronised: Monday 9th December 2013 10:04pm