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Note: The 2012, 2013, 2014 publications have not been audited.
Scott Kelley may be from another institution or only recently joined Deakin University.
Kelley, Scott* and Tian, Kelly* (2004) Fanatical consumption : an investigation of the behavior of sports fans through textual data, in Kahle, Lynn R. and Riley, Chris (eds), Sports marketing and the psychology of marketing communication, pp. 27-65, Lawrence Erlbaum Associates, Mahwah, N. J. [B1.1]
DRO entry for this publication
No grants and/or consultancies found or audited – the 2014 HERDC financial return has not been completed or loaded as yet.
No completions found or audited.
DRO to publications collection last synchronised: Monday 15th September 2014 10:04pm