Research Services Division

Deakin Research

Research Output for Desmond Lam

Note: The 2012, 2013, 2014 publications have not been audited.

Jump to: Publications | Grants and Consultancies | HDR completions

Desmond Lam may be from another institution or only recently joined Deakin University.

Publications

2013 External

Mizerski, Richard*, Mizerski, Katherine*, Lam, Desmond* and Lee, Alvin (2013) Gamblers' habit, Journal of business research, vol. 66, no. 9, pp. 1605-1611, Elsevier, New York, N. Y. [C1]
ERA journal ID: 36355 – Scopus EID: 2-s2.0-84871707288
DRO entry for this publication

2010 External

Mizerski, Richard*, Lam, Desmond* and Lee, Alvin* (2010) The gambling habit, in unknown (ed.), 2010 Summer Marketing Educators’ Conference Proceedings : The role of ,arketing in creating customer value and enhancing societal welfare, pp. 1-8, American Marketing Association, Chicago, Ill. [E1.1]
DRO entry for this publication

2009 External

Lam, Desmond*, Lee, Alvin* and Mizerski, Richard* (2009) The effects of cultural values in word-of-mouth communication, Journal of international marketing, vol. 73, no. 3, pp. 55-70, American Marketing Association, Chicago, Ill. [C1.1]
ERA journal ID: 19819 – Scopus EID: 2-s2.0-70349162034
Citation counts: Scopus - 18
DRO entry for this publication

2005 External

Lam, Desmond C. S.* and Lee, Alvin Y. C.* (2005) The influence of cultural values on brand loyalty, in Purchase, Sharon (eds), ANZMAC 2005 : Proceedings of the Australia and New Zealand Marketing Association Conference 2005 : Broadening the Boundaries, pp. 163-171, ANZMAC, Perth, W.A. [E1.1]
DRO entry for this publication

Lam, Desmond*, Mizerski, Dick* and Lee, Alvin* (2005) Cultural influence on word-of-mouth communication., in Seiders, Kathleen and Voss, Glenn B. (eds), Proceedings of the American Marketing Association Winter Educators’ Conference : Marketing Theory and Applications, American Marketing Association, Chicago, Ill. [E1.1]
DRO entry for this publication

Lee, Alvin Y. C.* and Lam, Desmond C. S.* (2005) How well does the index of receptivity to tobacco industry promotion discriminate between smoking and never smoking adolescents., in Purchase, Sharon (eds), ANZMAC 2005 : Proceedings of the Australia and New Zealand Marketing Association Conference 2005 : Broadening the Boundaries, pp. 181-188, ANZMAC, Perth, W.A. [E1.1]
DRO entry for this publication

Lee, Alvin Y. C.*, Mizerski, Richard*, Mizerski, Katherine* and Lam, Desmond* (2005) Investigating the construct of adolescent receptivity to tobacco advertising and promotion., in Cheng, Hong and Chan, Kara (eds), AAA 2005 : Proceedings of the 3rd American Academy of Advertising Asia-Pacific Conference, pp. 50-65, American Academy of Advertising, Hong Kong, China [E1.1]
DRO entry for this publication

Grants and Consultancies

No grants and/or consultancies found or audited – the 2014 HERDC financial return has not been completed or loaded as yet.

Higher Degree by Research Completions supervised by Desmond Lam

No completions found or audited.

Legend:
* Not a member of Deakin University at time of output.

DRO to publications collection last synchronised: Sunday 20th April 2014 10:04pm

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23rd July 2011