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Deakin Research

Research Output for Alvin Yiam Chuah Lee

Note: The 2012, 2013, 2014 publications have not been audited.

Jump to: Publications | Grants and Consultancies | HDR completions

Publications

2013 School of Management and Marketing

Jolley, William*, Lee, Alvin, Mizerski, Richard* and Sadeque, Saalem* (2013) Permission email messages significantly increase gambler retention, Journal of business research, vol. 66, no. 9, pp. 1617-1622, Elsevier, New York, N. Y. [C1]
ERA journal ID: 36355 – Scopus EID: 2-s2.0-84871592805
DRO entry for this publication

Mizerski, Richard*, Mizerski, Katherine*, Lam, Desmond* and Lee, Alvin (2013) Gamblers' habit, Journal of business research, vol. 66, no. 9, pp. 1605-1611, Elsevier, New York, N. Y. [C1]
ERA journal ID: 36355 – Scopus EID: 2-s2.0-84871707288
DRO entry for this publication

2011 School of Management and Marketing

Sun, Jianyao Li*, Lee, Alvin and Jingyan, Liu* (2011) Are these reviews for real? The importance of belief and trust in reviews and word-of-mouth for web-purchases, in unknown (ed.), ICSSSM 2011 : Proceedings of the 8th International Conference on Service Systems and Service Management, pp. 1-5, IEEE, Tianjin, China [E1]
DRO entry for this publication

2010 School of Management and Marketing

Lee, Alvin (2010) Drive : with Russell Woolf, in Woolf, Russell (eds), ABC Network, Australian Broadcasting Corporation, Perth W. A. [M.1]
DRO entry for this publication

2010 External

Lee, Alvin* and Yang, Jinchao* (2010) Managing China's markets strategically, Cengage Learning Australia, Singapore, Singapore [A1.1]
DRO entry for this publication

Lee, Alvin* (2010) Strategy and markets : how good thinking multiplies marketing effectiveness, in Day, Ben (eds), Cengage, Australia, Melbourne [A1.1]
DRO entry for this publication

Lee, Alvin* (2010) Service facility design, customer quality perceptions and facility use : the perceptions of spectators in non-team-based leisure-sport stadiums, LAP Lambert Academic Publishing, Saarbrücken, Germany [A2.1]
DRO entry for this publication

Lee, Alvin*, Yong, Hong Boon*, Oon, Natalie* and Tan, Stephanie* (2010) A model to identify consumers with high-resistance to searching for information, in Unknown (ed.), GMC 2008 : Marketing in the turbulet environment : Journal of Korean Academy of Marketing Science conference, p. 1, The Conference, Tokyo, Japan [E1.1]
DRO entry for this publication

Lee, Alvin*, Chua, Hui Min* and Wang, ShaSha* (2010) Consumers who don't want to look for information, in Ballantine, Paul and Finsterwalde, Jörg (eds), ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, Department of management, College of business and economics, University of Canterbury, Christchurch, N.Z. [E1.1]
DRO entry for this publication

Mizerski, Richard*, Lam, Desmond* and Lee, Alvin* (2010) The gambling habit, in Iyer, Easwar and Coulter, Robin A. (eds), Summer AMA 2010 : The role of marketing in creating customer value and enhancing societal welfare : Proceedings of the Summer Marketing Educators 2010 conference, pp. 1-8, American Marketing Association, Chicago, Ill. [E1.1]
DRO entry for this publication

Yang, Jinchao*, Mizerski, Dick*, Lee, Alvin*, Liu, Fang*, Olaru, Doina* and Chua, Hui Min* (2010) Using brand knowledge to predict beer brand preference and loyalty for samples of new frequent users in Perth and Beijing, in Ballantine, Paul and Finsterwalder, Jörg (eds), ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, pp. 1-7, ANZMAC, Christchurch, N.Z [E1.1]
DRO entry for this publication

Lee, Alvin* and Mizerski, Dick* (2010) Receptivity-susceptibility to tobacco promotion measure prone to response biases, in Goodheart, Carol (eds), American Psychological Association 2010 Annual Convention, p. 195, American Psychological Association, Washington, D.C. [E3.1]
DRO entry for this publication

Chua, Wan Ying*, Lee, Alvin* and Sadeque, Saalem* (2010) Why do people buy hybrid cars?, in Unknown (ed.), Proceedings of Social Marketing Forum, University of Western Australia, Perth, Western Australia, pp. 1-13, Edith Cowan University, Churchlands, W.A. [L1.1]
DRO entry for this publication

2009 External

Lee, Alvin* (2009) Does cigarette promotion increase susceptibility to smoking? : a re-test of the link between tobacco industry promotion and adolescent susceptibility to cigarette use, Saarbrücken VDM Verlag Dr. Müller, Saarbrucken, Germany [A2.1]
DRO entry for this publication

Li, Jianyao*, Mizerski, Dick*, Lee, Alvin* and Liu, Fang* (2009) The relationship between attitude and behavior : an empirical study in China, Asia Pacific journal of marketing and logistics, vol. 21, no. 2, pp. 232-242, Emerald Group Publishing, Bradford, England [C1.1]
ERA journal ID: 19787 – Scopus EID: Not tagged
DRO entry for this publication

Lam, Desmond*, Lee, Alvin* and Mizerski, Richard* (2009) The effects of cultural values in word-of-mouth communication, Journal of international marketing, vol. 73, no. 3, pp. 55-70, American Marketing Association, Chicago, Ill. [C1.1]
ERA journal ID: 31113 – Scopus EID: 2-s2.0-70349162034
Citation counts: Scopus - 19
DRO entry for this publication

Sharma, Deepa Acharya*, Mizerski, Dick* and Lee, Alvin* (2009) The effects of product placement in a children’s magazine on the readers’ purchase related responses, in Li, Hairong; Huang, Shengmin and Jin, Dinghai (eds), AAA 2009 : Proceedings of the 5th American Academy of Advertising Asia Pacific Conference 2009, pp. 132-139, American Academy of Advertising, Beijing, China [E1.1]
DRO entry for this publication

Lee, Alvin*, Mizerski, Dick* and Sharma-Acharya, Deepa* (2009) Extreme response and sample attrition biases affect index of receptivity to tobacco industry promotion result, in Shand, M. (eds), Proceedings of The 18th Australian National Health Conference ; Go West : Make Health Promotion a Priority : Evidence, Advocacy & Action, Australian Health Promotion Association, Perth, W.A. [E3.1]
DRO entry for this publication

2008 External

Jianyao, Li*, Mizerski, Dick* and Lee, Alvin* (2008) Offshore program evaluations : an application of theory of planned behavior in China., in unknown (ed.), GMC 2008 : Journal of Korean Academy of Marketing Science Conference, p. 1, Korean Academy of Marketing Science, Shanghai, China [E1.1]
DRO entry for this publication

Lee, Alvin Yiam Chuah*, Li, George Jan Yao*, Adams, Warren* and Mizerski, Dick* (2008) Sample attrition bias in predicting adolescent susceptibility to smoking due to marketing., in unknown (ed.), GMC 2008 : Journal of Korean Academy of Marketing Science Conference, Korean Academy of Marketing Science, Shanghai, China [E1.1]
DRO entry for this publication

Neale, Larry*, Mizerski, Richard* and Lee, Alvin* (2008) Measuring consumer rituals : a marketing application., in Unknown (ed.), Proceedings of the American Marketing Association Winter Educators’ Conference : Marketing the Organization and its Products and Services, American Marketing Association, Chicago, Ill. [E1.1]
DRO entry for this publication

Lee, Alvin* (2008) Speak about Gen Y, fuelwatch and mobile telephones, Today Tonight, The Seven Network, Melbourne, Vic. [M.1]
DRO entry for this publication

2007 External

Lee, Alvin Y. C.* and Mizerski, Richard W.* (2007) Extreme response bias in measuring susceptibility to smoking., in Thyne, Maree; Deans, Kenneth R. and Gnoth, Juergen (eds), ANZMAC 2007 : 3Rs, reputation responsibility relevance, pp. 747-754, University of Otago, School of Business, Dept. of Marketing, Dunedin, N.Z. [E1.1]
DRO entry for this publication

Sharma, Deepa*, Mizerski, Richard* and Lee, Alvin* (2007) The effects of product placement in children's magazine on young readers' responses to the brand., in Thyne, Maree; Deans, Kenneth R. and Gnoth, Juergen (eds), ANZMAC 2007 : 3Rs, reputation responsibility relevance, University of Otago, School of Business, Dept. of Marketing, Dunedin, N.Z. [E1.1]
DRO entry for this publication

2005 External

Lam, Desmond*, Mizerski, Dick* and Lee, Alvin* (2005) Cultural influence on word-of-mouth communication., in Seiders, Kathleen and Voss, Glenn B. (eds), Proceedings of the American Marketing Association Winter Educators’ Conference : Marketing Theory and Applications, p. 1, American Marketing Association, Chicago, Ill. [E1.1]
DRO entry for this publication

Lam, Desmond C. S.* and Lee, Alvin Y. C.* (2005) The influence of cultural values on brand loyalty, in Purchase, Sharon (eds), ANZMAC 2005 : Proceedings of the Australia and New Zealand Marketing Association Conference 2005 : Broadening the Boundaries, pp. 163-171, ANZMAC, Perth, W.A. [E1.1]
DRO entry for this publication

Lee, Alvin* and Mizerski, Kate* (2005) How bank branches affect customer service quality perceptions., in Sohal, Amrik and Cooney, Richard (eds), Proceedings of the 7th International Research Conference on Quality Innovation and Knowledge Management : Applications and Synethesis in the Global Economy, Monash University, Conference Management Office, Melbourne, Vic. [E1.1]
DRO entry for this publication

Lee, Alvin Y. C.*, Mizerski, Richard*, Mizerski, Katherine* and Lam, Desmond* (2005) Investigating the construct of adolescent receptivity to tobacco advertising and promotion., in Cheng, Hong and Chan, Kara (eds), AAA 2005 : Proceedings of the 3rd American Academy of Advertising Asia-Pacific Conference, pp. 50-65, American Academy of Advertising, Hong Kong, China [E1.1]
DRO entry for this publication

Lee, Alvin Y. C.* and Lam, Desmond C. S.* (2005) How well does the index of receptivity to tobacco industry promotion discriminate between smoking and never smoking adolescents., in Purchase, Sharon (eds), ANZMAC 2005 : Proceedings of the Australia and New Zealand Marketing Association Conference 2005 : Broadening the Boundaries, pp. 181-188, ANZMAC, Perth, W.A. [E1.1]
DRO entry for this publication

2004 External

Lee, Alvin*, Mizerski, Dick* and Mizerski, Katherine* (2004) Questioning the construct of 'susceptibility' in the causal link between tobacco industry promotion and adolescent smoking, in Wiley, Jim and Thirkell, Peter (eds), ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings, ANZMAC, Dunedin, N.Z. [E1.1]
DRO entry for this publication

2000 External

Lee, A.*, Smith, S. and Coloe, P.* (2000) Detection of a novel campylobacter cytotoxin, Journal of Applied Microbiology, vol. 0, no. 0, pp. 719-725, Blackwell Science Ltd, United Kingdom [C1]
ERA journal ID: 2482 – Scopus EID: Not tagged
no DRO entry yet for this publication

1999 External

Lee, Alvin*, Smith, Stuart, Coloe, Peter*, Michalski, Wojtek* and Shiell, Brian* (1999) Characterisation of a heat stable Campylobacter jejuni cytotxin, IXth International Congress of Bacteriology & Applied Microbiology, p. 120, Australian Society for Microbiology, Sydney [E3]
no DRO entry yet for this publication

Lee, Alvin*, Smith, Stuart and Coloe, Peter* (1999) Detection of a cytotoxin from Campylobacter jejuni 81116, IXth International Congress of Bacteriology and Mycology, p. 120, Australian Society for Microbiology, Sydney [E3]
no DRO entry yet for this publication

Grants and Consultancies

No grants and/or consultancies found or audited – the 2014 HERDC financial return has not been completed or loaded as yet.

Higher Degree by Research Completions supervised by Alvin Yiam Chuah Lee

No completions found or audited.

Legend:
* Not a member of Deakin University at time of output.

DRO to publications collection last synchronised: Friday 28th November 2014 10:04pm

Deakin University acknowledges the traditional land owners of present campus sites.

23rd July 2011