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Deakin Research

Research Output for Dr Alvin Yiam Chuah Lee

Note: The 2012, 2013, 2014, 2015 publications have not been audited.

Jump to: Publications | Grants and Consultancies | HDR completions

Publications

2013 School of Management and Marketing

Jolley, William*, Lee, Alvin, Mizerski, Richard* and Sadeque, Saalem* (2013) Permission email messages significantly increase gambler retention, Journal of business research, vol. 66, no. 9, pp. 1617-1622, Elsevier, New York, N. Y. [C1]
ERA journal ID: 36355 – Scopus EID: 2-s2.0-84871592805
Citation counts: Scopus - 1
DRO entry for this publication

Mizerski, Richard*, Mizerski, Katherine*, Lam, Desmond* and Lee, Alvin (2013) Gamblers' habit, Journal of business research, vol. 66, no. 9, pp. 1605-1611, Elsevier, New York, N. Y. [C1]
ERA journal ID: 36355 – Scopus EID: 2-s2.0-84871707288
DRO entry for this publication

2011 School of Management and Marketing

Sun, Jianyao Li*, Lee, Alvin and Jingyan, Liu* (2011) Are these reviews for real? The importance of belief and trust in reviews and word-of-mouth for web-purchases, in unknown (ed.), ICSSSM 2011 : Proceedings of the 8th International Conference on Service Systems and Service Management, pp. 1-5, IEEE, Tianjin, China [E1]
DRO entry for this publication

2010 School of Management and Marketing

Lee, Alvin (2010) Drive : with Russell Woolf, in Woolf, Russell (eds), ABC Network, Australian Broadcasting Corporation, Perth W. A. [M.1]
DRO entry for this publication

2010 External

Lee, Alvin* and Yang, Jinchao* (2010) Managing China's markets strategically, Cengage Learning Australia, Singapore, Singapore [A1.1]
DRO entry for this publication

Lee, Alvin* (2010) Strategy and markets : how good thinking multiplies marketing effectiveness, in Day, Ben (eds), Cengage, Australia, Melbourne [A1.1]
DRO entry for this publication

Lee, Alvin* (2010) Service facility design, customer quality perceptions and facility use : the perceptions of spectators in non-team-based leisure-sport stadiums, LAP Lambert Academic Publishing, Saarbrücken, Germany [A2.1]
DRO entry for this publication

Lee, Alvin*, Yong, Hong Boon*, Oon, Natalie* and Tan, Stephanie* (2010) A model to identify consumers with high-resistance to searching for information, in Unknown (ed.), GMC 2008 : Marketing in the turbulet environment : Journal of Korean Academy of Marketing Science conference, p. 1, The Conference, Tokyo, Japan [E1.1]
DRO entry for this publication

Lee, Alvin*, Chua, Hui Min* and Wang, ShaSha* (2010) Consumers who don't want to look for information, in Ballantine, Paul and Finsterwalde, Jörg (eds), ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, Department of management, College of business and economics, University of Canterbury, Christchurch, N.Z. [E1.1]
DRO entry for this publication

Mizerski, Richard*, Lam, Desmond* and Lee, Alvin* (2010) The gambling habit, in Iyer, Easwar and Coulter, Robin A. (eds), Summer AMA 2010 : The role of marketing in creating customer value and enhancing societal welfare : Proceedings of the Summer Marketing Educators 2010 conference, pp. 1-8, American Marketing Association, Chicago, Ill. [E1.1]
DRO entry for this publication

Yang, Jinchao*, Mizerski, Dick*, Lee, Alvin*, Liu, Fang*, Olaru, Doina* and Chua, Hui Min* (2010) Using brand knowledge to predict beer brand preference and loyalty for samples of new frequent users in Perth and Beijing, in Ballantine, Paul and Finsterwalder, Jörg (eds), ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, pp. 1-7, ANZMAC, Christchurch, N.Z [E1.1]
DRO entry for this publication

Lee, Alvin* and Mizerski, Dick* (2010) Receptivity-susceptibility to tobacco promotion measure prone to response biases, in Goodheart, Carol (eds), American Psychological Association 2010 Annual Convention, p. 195, American Psychological Association, Washington, D.C. [E3.1]
DRO entry for this publication

Chua, Wan Ying*, Lee, Alvin* and Sadeque, Saalem* (2010) Why do people buy hybrid cars?, in Unknown (ed.), Proceedings of Social Marketing Forum, University of Western Australia, Perth, Western Australia, pp. 1-13, Edith Cowan University, Churchlands, W.A. [L1.1]
DRO entry for this publication

2009 External

Lee, Alvin* (2009) Does cigarette promotion increase susceptibility to smoking? : a re-test of the link between tobacco industry promotion and adolescent susceptibility to cigarette use, Saarbrücken VDM Verlag Dr. Müller, Saarbrucken, Germany [A2.1]
DRO entry for this publication

Li, Jianyao*, Mizerski, Dick*, Lee, Alvin* and Liu, Fang* (2009) The relationship between attitude and behavior : an empirical study in China, Asia Pacific journal of marketing and logistics, vol. 21, no. 2, pp. 232-242, Emerald Group Publishing, Bradford, England [C1.1]
ERA journal ID: 19787 – Scopus EID: Not tagged
DRO entry for this publication

Lam, Desmond*, Lee, Alvin* and Mizerski, Richard* (2009) The effects of cultural values in word-of-mouth communication, Journal of international marketing, vol. 73, no. 3, pp. 55-70, American Marketing Association, Chicago, Ill. [C1.1]
ERA journal ID: 31113 – Scopus EID: 2-s2.0-70349162034
Citation counts: Scopus - 8
DRO entry for this publication

Sharma, Deepa Acharya*, Mizerski, Dick* and Lee, Alvin* (2009) The effects of product placement in a children’s magazine on the readers’ purchase related responses, in Li, Hairong; Huang, Shengmin and Jin, Dinghai (eds), AAA 2009 : Proceedings of the 5th American Academy of Advertising Asia Pacific Conference 2009, pp. 132-139, American Academy of Advertising, Beijing, China [E1.1]
DRO entry for this publication

Lee, Alvin*, Mizerski, Dick* and Sharma-Acharya, Deepa* (2009) Extreme response and sample attrition biases affect index of receptivity to tobacco industry promotion result, in Shand, M. (eds), Proceedings of The 18th Australian National Health Conference ; Go West : Make Health Promotion a Priority : Evidence, Advocacy & Action, Australian Health Promotion Association, Perth, W.A. [E3.1]
DRO entry for this publication

2008 External

Jianyao, Li*, Mizerski, Dick* and Lee, Alvin* (2008) Offshore program evaluations : an application of theory of planned behavior in China., in unknown (ed.), GMC 2008 : Journal of Korean Academy of Marketing Science Conference, p. 1, Korean Academy of Marketing Science, Shanghai, China [E1.1]
DRO entry for this publication

Lee, Alvin Yiam Chuah*, Li, George Jan Yao*, Adams, Warren* and Mizerski, Dick* (2008) Sample attrition bias in predicting adolescent susceptibility to smoking due to marketing., in unknown (ed.), GMC 2008 : Journal of Korean Academy of Marketing Science Conference, Korean Academy of Marketing Science, Shanghai, China [E1.1]
DRO entry for this publication

Neale, Larry*, Mizerski, Richard* and Lee, Alvin* (2008) Measuring consumer rituals : a marketing application., in Unknown (ed.), Proceedings of the American Marketing Association Winter Educators’ Conference : Marketing the Organization and its Products and Services, American Marketing Association, Chicago, Ill. [E1.1]
DRO entry for this publication

Lee, Alvin* (2008) Speak about Gen Y, fuelwatch and mobile telephones, Today Tonight, The Seven Network, Melbourne, Vic. [M.1]
DRO entry for this publication

2007 External

Lee, Alvin Y. C.* and Mizerski, Richard W.* (2007) Extreme response bias in measuring susceptibility to smoking., in Thyne, Maree; Deans, Kenneth R. and Gnoth, Juergen (eds), ANZMAC 2007 : 3Rs, reputation responsibility relevance, pp. 747-754, University of Otago, School of Business, Dept. of Marketing, Dunedin, N.Z. [E1.1]
DRO entry for this publication

Sharma, Deepa*, Mizerski, Richard* and Lee, Alvin* (2007) The effects of product placement in children's magazine on young readers' responses to the brand, in Thyne, Maree; Deans, Kenneth R. and Gnoth, Juergen (eds), ANZMAC 2007 : 3Rs, reputation responsibility relevance, University of Otago, School of Business, Dept. of Marketing, Dunedin, N.Z. [E1.1]
DRO entry for this publication

2005 External

Lam, Desmond*, Mizerski, Dick* and Lee, Alvin* (2005) Cultural influence on word-of-mouth communication., in Seiders, Kathleen and Voss, Glenn B. (eds), Proceedings of the American Marketing Association Winter Educators’ Conference : Marketing Theory and Applications, p. 1, American Marketing Association, Chicago, Ill. [E1.1]
DRO entry for this publication

Lam, Desmond C. S.* and Lee, Alvin Y. C.* (2005) The influence of cultural values on brand loyalty, in Purchase, Sharon (eds), ANZMAC 2005 : Proceedings of the Australia and New Zealand Marketing Association Conference 2005 : Broadening the Boundaries, pp. 163-171, ANZMAC, Perth, W.A. [E1.1]
DRO entry for this publication

Lee, Alvin* and Mizerski, Kate* (2005) How bank branches affect customer service quality perceptions., in Sohal, Amrik and Cooney, Richard (eds), Proceedings of the 7th International Research Conference on Quality Innovation and Knowledge Management : Applications and Synethesis in the Global Economy, Monash University, Conference Management Office, Melbourne, Vic. [E1.1]
DRO entry for this publication

Lee, Alvin Y. C.*, Mizerski, Richard*, Mizerski, Katherine* and Lam, Desmond* (2005) Investigating the construct of adolescent receptivity to tobacco advertising and promotion., in Cheng, Hong and Chan, Kara (eds), AAA 2005 : Proceedings of the 3rd American Academy of Advertising Asia-Pacific Conference, pp. 50-65, American Academy of Advertising, Hong Kong, China [E1.1]
DRO entry for this publication

Lee, Alvin Y. C.* and Lam, Desmond C. S.* (2005) How well does the index of receptivity to tobacco industry promotion discriminate between smoking and never smoking adolescents., in Purchase, Sharon (eds), ANZMAC 2005 : Proceedings of the Australia and New Zealand Marketing Association Conference 2005 : Broadening the Boundaries, pp. 181-188, ANZMAC, Perth, W.A. [E1.1]
DRO entry for this publication

2004 External

Lee, Alvin*, Mizerski, Dick* and Mizerski, Katherine* (2004) Questioning the construct of 'susceptibility' in the causal link between tobacco industry promotion and adolescent smoking, in Wiley, Jim and Thirkell, Peter (eds), ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings, ANZMAC, Dunedin, N.Z. [E1.1]
DRO entry for this publication

2000 External

Lee, A.*, Smith, S. and Coloe, P.* (2000) Detection of a novel campylobacter cytotoxin, Journal of Applied Microbiology, vol. 0, no. 0, pp. 719-725, Blackwell Science Ltd, United Kingdom [C1]
ERA journal ID: 2482 – Scopus EID: Not tagged
no DRO entry yet for this publication

1999 External

Lee, Alvin*, Smith, Stuart, Coloe, Peter*, Michalski, Wojtek* and Shiell, Brian* (1999) Characterisation of a heat stable Campylobacter jejuni cytotxin, IXth International Congress of Bacteriology & Applied Microbiology, p. 120, Australian Society for Microbiology, Sydney [E3]
no DRO entry yet for this publication

Lee, Alvin*, Smith, Stuart and Coloe, Peter* (1999) Detection of a cytotoxin from Campylobacter jejuni 81116, IXth International Congress of Bacteriology and Mycology, p. 120, Australian Society for Microbiology, Sydney [E3]
no DRO entry yet for this publication

Grants and Consultancies

No grants and/or consultancies found or audited – the 2014 HERDC financial return has not been completed or loaded as yet.

Higher Degree by Research Completions supervised by Dr Alvin Yiam Chuah Lee

No completions found or audited.

Legend:
* Not a member of Deakin University at time of output.

DRO to publications collection last synchronised: Tuesday 26th May 2015 10:04pm

Deakin University acknowledges the traditional land owners of present campus sites.

4th May 2015