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Lennox, Natalie and McClaren, Nicholas (2003) Measuring consumer involvement : a test of the automobile involvement scale, in Kennedy, Rachel (eds), ANZMAC 2003 : a celebrations of Ehrenberg and Bass : marketing discoveries, knowledge and contribution, conference proceedings, pp. 364-370, ANZMAC, Dunedin, N.Z. [E1]
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DRO to publications collection last synchronised: Thursday 31st July 2014 10:04pm