Research Services Division

Deakin Research

Research Output for Marta Massi

Note: The 2012, 2013, 2014 publications have not been audited.

Jump to: Publications | Grants and Consultancies | HDR completions


2010 Deakin Graduate School of Business

Harrison, Paul, Massi, Marta and Chalmers, Kathryn (2010) Shutting the gates : an analysis of the psychology of in-home sales of educational software, Deakin University, Melbourne, Vic. [A4]
DRO entry for this publication

2010 External

Massi, Marta* and Harrison , Paul (2010) La gestione del brand nel settore culturale : un confronto internazionale, Economia della cultura, vol. XX, no. 2, pp. 269-281, Societa Editrice Il Mulino, Italy [C1]
ERA journal ID: Not matching ERA journal list
DRO entry for this publication

Harrison, Paul, Massi, Marta* and Chalmers, Kathryn (2010) Ethical issues in marketing, in Unknown (ed.), AM 2010 : Transformational Marketing : Proceedings of Academy of Marketing Conference, pp. 1-6, Academy of Marketing, Coventry, England [E1]
DRO entry for this publication

2009 External

Massi, Marta* and Harrison, Paul (2009) The branding of arts and culture : an international comparison, Deakin business review, vol. 2, no. 1, pp. 19-31, Deakin University, Geelong, Vic. [C1]
ERA journal ID: 40105 – Scopus EID: Not tagged
DRO entry for this publication

2008 External

Harrison, Paul and Massi, Marta* (2008) Congratulations, you're pre-approved! : an analysis of credit limit upselling letters, Consumer Action Law Centre, Melbourne, Vic [A6]
DRO entry for this publication

Massi, Marta* and Harrison, Paul (2008) Re-imagining the cultural brand : postmodernism and next wave, in Unknown (ed.), AM 2008 : Reflective marketing in a material world : Academy of Marketing Annual Conference 2008 Proceedings, Robert Gordon University, Aberdeen, Scotland [E1]
DRO entry for this publication

Massi, Marta* and Harrison, Paul (2008) An initial classification of branding strategy in Australian arts organisations, in Spanjaard, Daniela; Denize, Sara and Sharma, Neeru (eds), ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, pp. 1-8, Promaco Conventions, Canning Bridge, W.A. [E1]
DRO entry for this publication

Grants and Consultancies

No grants and/or consultancies found or audited – the 2014 HERDC financial return has not been completed or loaded as yet.

Higher Degree by Research Completions supervised by Marta Massi

No completions found or audited.

* Not a member of Deakin University at time of output.

DRO to publications collection last synchronised: Sunday 20th April 2014 10:04pm

Deakin University acknowledges the traditional land owners of present campus sites.

23rd July 2011