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Slattery, Helen, McDonald, Heath and Mate, Brent (2004) Sporting club supporter identification and supporter purchasing behaviour for sponsors' products, in Fullerton, Sam and Moore, David (eds), International business trends contemporary readings 2004 Edition, pp. 298-305, Academy of Business Administration, London, England [E1]
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DRO to publications collection last synchronised: Friday 21st November 2014 10:04pm