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Slattery, Helen, McDonald, Heath and Mate, Brent (2004) Sporting club supporter identification and supporter purchasing behaviour for sponsors' products, in Fullerton, Sam and Moore, David (eds), International business trends contemporary readings 2004 Edition, pp. 298-305, Academy of Business Administration, London, England [E1]
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DRO to publications collection last synchronised: Sunday 1st February 2015 10:04pm