Skip to main content

Research Services Division

Deakin Research

Research Output for Prof Dineli R Mather

Note: The 2012, 2013, 2014, 2015 publications have not been audited.

Jump to: Publications | Grants and Consultancies | HDR completions


2014 School of Information and Business Analytics

Ewing, Michael T., Stewart, David B., Mather, Dineli R. and Newton, Joshua D. (2014) How contagious is your viral marketing campaign? A mathematics model for assessing campaign performance, Journal of advertising research, vol. 54, no. 2, pp. 205-216, World Advertising Research Center, New York, N. Y. [C1]
ERA journal ID: 19804 – Scopus EID: 2-s2.0-84902598362
DRO entry for this publication

2008 School of Engineering and Information Technology

Bampo, Mauro*, Ewing, Michael T.*, Mather, Dineli R., Stewart, David* and Wallace, Mark* (2008) The effects of the social structure of digital networks on viral marketing performance, Information systems research, vol. 19, no. 3, pp. 273-290, Institute for Operations Research and the Management Sciences, East Lansing, Mich. [C1]
ERA journal ID: 17914 – Scopus EID: 2-s2.0-61349150654
Citation counts: Scopus - 14, Thomson - 11
DRO entry for this publication

Grants and Consultancies

All years

Research Income - National Competitive Grants

Cybulski, J, Mather, D, Keller, S, Saundage, D and Dharmasena, L. Enhancing collaborative learning in information systems business analytics using data visualisation and manipulation techniques, OLT Seed Projects - Office for Learning and Teaching [T]

  • 2013: $-35,161
  • 2012: $165,000

Higher Degree by Research Completions supervised by Prof Dineli R Mather

No completions found or audited.

* Not a member of Deakin University at time of output.

DRO to publications collection last synchronised: Wednesday 27th May 2015 10:04pm

Deakin University acknowledges the traditional land owners of present campus sites.

4th May 2015