Research Services Division

Deakin Research

Research Output for Dineli R Mather

Note: The 2012, 2013, 2014 publications have not been audited.

Jump to: Publications | Grants and Consultancies | HDR completions

Publications

2014 School of Information and Business Analytics

Ewing, Michael T., Stewart, David B., Mather, Dineli R. and Newton, Joshua D. (2014) How contagious is your viral marketing campaign? A mathematics model for assessing campaign performance, Journal of advertising research, vol. 54, no. 2, pp. 205-216, World Advertising Research Center, New York, N. Y. [C1]
ERA journal ID: 19804 – Scopus EID: 2-s2.0-84902598362
DRO entry for this publication

2008 School of Engineering and Information Technology

Bampo, Mauro*, Ewing, Michael T.*, Mather, Dineli R., Stewart, David* and Wallace, Mark* (2008) The effects of the social structure of digital networks on viral marketing performance, Information systems research, vol. 19, no. 3, pp. 273-290, Institute for Operations Research and the Management Sciences, East Lansing, Mich. [C1]
ERA journal ID: 17914 – Scopus EID: 2-s2.0-61349150654
Citation counts: Scopus - 85, Thomson - 39
DRO entry for this publication

Grants and Consultancies

All years

Research Income - National Competitive Grants

Cybulski, J, Mather, D, Keller, S, Dharmasena, L and Saundage, D. Enhancing collaborative learning in information systems business analytics using data visualisation and manipulation techniques, OLT Seed Projects - Office for Learning and Teaching [T]

  • 2013: $-35,161
  • 2012: $165,000

Higher Degree by Research Completions supervised by Dineli R Mather

No completions found or audited.

Legend:
* Not a member of Deakin University at time of output.

DRO to publications collection last synchronised: Saturday 30th August 2014 10:04pm

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23rd July 2011