Research Output for Felix Mavondo
Note: The 2012, 2013 publications have not been audited.
Jump to: Publications | Grants and Consultancies | HDR completions
Felix Mavondo may be from another institution or only recently joined Deakin University.
Publications
2011 External
Minkiewicz, Joanna*, Evans, Jody*, Bridson, Kerrie and Mavondo, Felix* (2011) Corporate image in the leisure services sector, Journal of services marketing, vol. 25, no. 3, pp. 190-201, Emerald Group Publishing, Bingley, England [C1]
ERA journal ID: 19839 – Scopus EID: Not taggedDRO entry for this publication
2009 External
Reid, Mike*, Worsley, Tony* and Mavondo, Felix* (2009) Gatekeeper influence on food acquisition, food preparation and family diet, in Tojib, Dewi (eds), ANZMAC 2009 : Sustainable Management and Marketing : Proceedings of the 2009 Australian and New Zealand Marketing Academy Conference, pp. 1-8, ANZMAC, Melbourne, Vic. [E1.1]
2008 External
Evans, Jody*, Mavondo, Felix T.* and Bridson, Kerrie (2008) Psychic distance : antecedents, retail strategy implications and performance outcomes, Journal of international marketing, vol. 16, no. 2, pp. 32-63, American Marketing Association, Chicago, Ill. [C1]
ERA journal ID: 19819 – Scopus EID: 2-s2.0-45949083770
Citation counts:Scopus - 19,
Thomson - 19
Minkiewicz, Joanne*, Evans, Jody*, Bridson, Kerrie and Mavondo, Felix* (2008) An investigation of corporate image, customer satisfaction and loyalty-more than just monkey business, in Spanjaard, Daniela; Denize, Sara and Sharma, Neeru (eds), ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, pp. 1-7, Promaco Conventions, Canning Bridge, W.A. [E1]
2007 External
Minkiewicz, Joanna*, Mavondo, Felix* and Bridson, Kerrie (2007) Corporate brand identity and image congruence in the leisure services sector : a stakeholder perspective, in Thyne, Maree; Deans, Kenneth R. and Gnoth, Juergen (eds), ANZMAC 2007 : 3Rs, reputation responsibility relevance, pp. 25-33, University of Otago, School of Business, Dept. of Marketing, Dunedin, N.Z. [E1]
2003 External
Gountas, John and Mavondo, Felix* (2003) Self-concept and motivation as predictors of actual consumer behaviour, in Kennedy, Rachel (eds), ANZMAC 2003 : a celebrations of Ehrenberg and Bass : marketing discoveries, knowledge and contribution, conference proceedings, pp. 314-321, University of South Australia, Adelaide, S.A. [E1]
Valos, Michael and Mavondo, Felix* (2003) Aligning marketing strategy and marketing implementation for marketing performance, in Kennedy, Rachel (eds), ANZMAC 2003 : a celebrations of Ehrenberg and Bass : marketing discoveries, knowledge and contribution, conference proceedings, pp. 2380-2387, University of South Australia, Adelaide, S.A. [E1]
Bridson, Kerrie, Evans, Jody* and Mavondo, Felix* (2003) The role of brand orientation in explaining retail offer advantage, in Magis, Helena (eds), EAERCD 2003 : 12th European Association for Education and Research in Commercial Distribution conference proceedings, pp. 1-12, ESCP-EAP/CERIDICE, Paris, France [E1.1]
2002 External
Valos, Michael and Mavondo, Felix T.* (2002) Differentiate or die or be 'stuck in the middle' and survive!, in Shaw, Robin; Adam, Stewart and McDonald, Heath (eds), ANZMAC 2002 conference proceedings, pp. 2211-2217, ANZMAC, Dunedin, N.Z. [E1]
Bridson, Kerrie and Mavondo, Felix* (2002) Brand orientation : conceptualisation, operationalisation and explanatory power, in Shaw, Robin N.; Adam, Stewart and McDonald, Heath (eds), Proceedings of the Australian and New Zealand Marketing Academy Conference, pp. 2151-2158, Deakin University, Geelong, Vic. [E1.1]
2001 External
Bridson, Kerrie, Mavondo, F.* and Evans, J.* (2001) An Australian perspective on the relationships between standardisation of the retail offer, the retail brand and organisational performance, in Spotts, Harlan E.; Meadow, H. Lee and Smith, Scott M. (eds), Proceedings of the tenth biennial World Marketing Congress : global marketing issues at the turn of the millennium, Academy of Marketing Science, Cardiff, Wales [E1.1]
Bridson, Kerrie and Mavondo, Felix* (2001) Brand orientation: another explanation of retailer performance, in Chetty, Sylvie and Collins, Brett (eds), Proceedings of The Australian and New Zealand Marketing Academy Conference, pp. 1-8, ANZMAC, Auckland, New Zealand [E1.1]
2000 External
Valos, M. and Mavondo, F.* (2000) Management Fads and Buzzwords: Any Help for Marketing Implementation?, in Aron O'Cass (ed.), ANZMAC 2000: Australian and New Zealand Marketing Academy Conference, pp. 1306-1309, Australian and New Zealand Marketing Academy, Gold Coast, Queensland [E1]
1999 External
Valos, M. and Mavondo, F.* (1999) Implementing offensive and Defensive Marketing Strategies, Australia and New Zealand Marketing Academy Conference 1999, pp. 1-5, Australian and New Zealand Marketing Academy, Sydney [E1]
Grants and Consultancies
No grants and/or consultancies found or audited – the 2012 HERDC financial return has not been completed or loaded as yet.
Higher Degree by Research Completions supervised by Felix Mavondo
No completions found or audited.
- Legend:
- * Not a member of Deakin University at time of output.
DRO to publications collection last synchronised: Sunday 19th May 2013 10:04pm
