Research Output for Heath McDonald
Note: The 2012, 2013 publications have not been audited.
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Publications
2013 External
McDonald, Heath*, Karg, Adam J. and Vocino, Andrea (2013) Measuring season ticket holder satisfaction : rationale, scale development and longitudinal validation, Sport management review, vol. 16, no. 1, pp. 41-53, Elsevier, Oxford, England [C1]
ERA journal ID: 33023 – Scopus EID: 2-s2.0-84871960831DRO entry for this publication
McQuilken, Lisa, McDonald, Heath* and Vocino, Andrea (2013) Is guarantee compensation enough? The important role of fix and employee effort in restoring justice, International journal of hospitality management, vol. 33, pp. 41-50, Elsevier, Amsterdam, The Netherlands [C1]
ERA journal ID: 19662 – Scopus EID: Not tagged2011 Deakin Graduate School of Business
Karg, Adam J. and McDonald, Heath (2011) Fantasy sport participation as a complement to traditional sport consumption, Sport management review, vol. 14, no. 4, pp. 327-346, Elsevier, Oxford, England [C1]
ERA journal ID: 33023 – Scopus EID: 2-s2.0-80055119862Karg, Adam and McDonald, Heath (2011) Exploring common and unique season ticket holder brand associations across professional sport teams, in unknown (ed.), NASSM 2011 : Book of Abstracts, pp. 183-184, NASSM, London, Canada [L3]
Karg, Adam and McDonald, Heath (2011) Assessing consumer responses to professional sport club decisions : the marketing implications of sacking a coach, in Gammelsaeter, Hallgeir and Bielons, Gerardo (eds), EASM 2011 : The 19th Conference of the European Association for Sport Management : Commitment in Sport Management : Book of Abstracts, pp. 161-162, GB Creation & Advice Consulting, Madrid, Spain [L3]
2010 Deakin Graduate School of Business
Turner, Paul, Kellett, Pamm, McDonald, Heath and Stavos, Constantino* (2010) Stadia and facilities, in Hamil, Sean and Chadwick, Simon (eds), Managing football : an international perspective, pp. 217-238, Butterworth Heinemann, Oxford, England [B1]
McDonald, Heath (2010) The factors influencing churn rates among season ticket holders : an empirical analysis, Journal of sport management, vol. 24, no. 6, pp. 676-701, Human Kinetics, Champaign, Ill. [C1]
ERA journal ID: 33022 – Scopus EID: Not tagged
Citation counts:Scopus - 3
McDonald, Heath (2010) An empirical analysis of the factors influencing churn rates amongst season ticket holders, Journal of sport management, vol. 24, no. 6, pp. 676-701, Human Kinetics, Champaign, Ill. [C1]
ERA journal ID: 33022 – Scopus EID: Not taggedMcDonald, Heath, Karg, Adam and Lock, Daniel* (2010) Leveraging fan's global football allegiances to build domestic league support, Asia Pacific journal of marketing and logistics, vol. 22, no. 1, pp. 67-89, Emerald, Bingley, England [C1]
ERA journal ID: 19787 – Scopus EID: Not taggedMcDonald, Heath and Sherry, Emma (2010) Evaluating sport club board performance : a customer perspective, Journal of sport management, vol. 24, no. 5, pp. 524-543, Human Kinetics, Champaign, Ill. [C1]
ERA journal ID: 33022 – Scopus EID: Not taggedDavis, Patrick, McDonald, Heath and Karg, Adam (2010) The role of gender in determining season-ticket holder satisfaction, in unknown (ed.), ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, ANZMAC, Christchurch, New Zealand [E1]
Karg, Adam and McDonald, Heath (2010) Investigating the effect of sponsor level, length, prominence and relatedness on recall and residual recall rates over time, in Iyer, Easwar and Coulter, Robin (eds), AMA 2010 : Enhancing Knowledge Development in Marketing : proceedings of the 2010 American Marketing Association Summer Educators Conference. Vol.21, pp. 447-448, American Marketing Association, Chicago, Ill. [E3]
Karg, Adam and McDonald, Heath (2010) An analysis of sponsor recall growth and decay rates over time, NASSM 2010 : Abstracts of the 25th North American Society for Sports Management conference 2010, pp. 236-238, NASSM, Tampa, Fla. [L3]
Karg, Adam, McDonald, Heath and Lock, D* (2010) An exploration of non-renewal and disengagement of season ticket holders from professional sport clubs, EASM 2010 : Conference: Bridging sport management across Europe - Abstract book, p. 46, EASM, Prague, Czech Republic [L3]
2009 Deakin Graduate School of Business
Karg, Adam and McDonald, Heath (2009) Profiling the sport consumption attitudes and behaviours of fantasy football players, in Tojib, Dewi (eds), ANZMAC 2009 : Sustainable Management and Marketing : Australian and New Zealand Marketing Academy Conference, pp. 1-12, ANZMAC, Melbourne, Vic. [E1]
Karg, Adam and McDonald, Heath (2009) The virtual and the real: examining the impact of fantasy sport participation on overall sport consumption., in Unknown (ed.), AM 2009 : Putting Marketing in its Place : Proceedings of Academy of Marketing Conference, Academy of Marketing, Argyll, Scotland [E1]
McDonald, Heath (2009) Managing successful "thons" : balancing participant enjoyment, community acceptance and benefits to the cause, in Unknown (ed.), AM 2009 : Putting Marketing in its Place : Proceedings of Academy of Marketing Conference, Academy of Marketing, Argyll, Scotland [E1]
Robertson, Nichola and McDonald, Heath (2009) Antecedents and consequences of customer satisfaction with interactive voice response, in Tojib, Dewi (eds), ANZMAC 2009 : Sustainable management and marketing conference, Monash University, Melbourne, Vic. [E1]
Karg, Adam and McDonald, Heath (2009) Understanding experiences of fantasy sport participation, SMAANZ 2009 : Sport Management Association of Australia and New Zealand conference proceedings : Facilitating sustainable sport management practices, Bond University, Robina, Qld. [L3]
Karg, Adam and McDonald, Heath (2009) Developing co-production in professional sports : managing ritualized spectator behaviour for new teams, NASSAM 2009 : North American Society for Sport Management Conference, p. 188, NASSAM, Columbia, S.C. [L3]
2008 Deakin Graduate School of Business
Karg, Adam, McDonald, Heath and Vocino, Andrea (2008) Developing a scale to measure season ticket holder attitudes towards the professional sports club offering, in Spanjaard, Daniela; Denize, Sara and Sharma, Neeru (eds), ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, pp. 1-6, Promaco Conventions, Canning Bridge, W.A. [E1]
Karg, Adam, McDonald, Heath and Shaw, Robin (2008) A longitudinal analysis of the halo effect of team success on season ticket holder attitudes, in Unknown (ed.), SMA 2008 : Bridging the gap : bringing the world down under : Proceedings of the 2008 6th annual conference for the Sport Marketing Association, pp. 1-11, SMA, Gold Coast, Queensland [E1]
Slattery, Helen and McDonald, Heath (2008) The role of emotions in member renewal and non-renewal : an exploratory study, in Unknown (ed.), AM 2008 : Reflective marketing in a material world : Academy of Marketing Annual Conference 2008 Proceedings, pp. 1-9, Robert Gordon University, Aberdeen, Scotland [E1]
Turner, K.*, McDonald, Heath and Shaw, Robin (2008) Outbound cause-related marketing at the West Coast Eagles : measuring awareness and impact, in Unknown (ed.), SMA 2008 : Bridging the gap : bringing the world down under : Proceedings of the 2008 6th annual conference for the Sport Marketing Association, pp. 1-9, SMA, Gold Coast, Queensland [E1]
McDonald, H. (2008) Highly Commended Award 2008: Presented to Heath McDonald and Frank Alpert "Who are "innovators" and do they matter? A critical review of the evidence supporting the targeting of "innovative consumers"in Marketing Intelligence & Planning, Vol 25, No 5,2007 [Z]
McDonald, H. (2008) Member Editorial Board: International Journal of Sports Marketing & Sponsorship [Z]
2007 Deakin Graduate School of Business
Hay, Roy* and McDonald, Heath (2007) A victory for the fans? Melbourne's new football club in recent historical perspective, Soccer & society, vol. 8, no. 2/3, pp. 298-315, Routledge, London, England [C1]
ERA journal ID: 36160 – Scopus EID: Not taggedMcDonald, Heath and Stavros, Constantino* (2007) A defection analysis of lapsed season ticket holders : a consumer and organizational study, Sport marketing quarterly, vol. 16, no. 4, pp. 218-229, College of Physical Activity & Sport Sciences, West Virginia University, Morgantown, W.V. [C1]
ERA journal ID: 19505 – Scopus EID: Not taggedMcDonald, Heath and Alpert, Frank* (2007) Who are "innovators" and do they matter?: A critical review of the evidence supporting the targeting of “innovative” consumers, Marketing intelligence & planning, vol. 25, no. 5, pp. 421-435, Emerald Group Publishing Limited, London, England [C1]
ERA journal ID: 19845 – Scopus EID: 2-s2.0-34547203508
Citation counts:McDonald, Heath and Sherry, Emma (2007) Evaluating sport club board performance : a customer perspective, in Thyne, Maree; Deans, Kenneth R. and Gnoth, Juergen (eds), ANZMAC 2007 : 3Rs, reputation responsibility relevance, pp. 437-444, University of Otago, School of Business, Dept. of Marketing, Dunedin, New Zealand [E1]
McDonald, Heath (2007) Satisfaction and defection amongst behavioural segments of sporting club members, in Riley, Francesca Dall'Olmo; Lomax, Wendy and Robinson, Helen (eds), AM 2007 : Marketing theory into Practice Proceedings of the 2007 Academy of Marketing Conference, Kingston Business School, Westburn Publishers [E1]
McDonald, Heath (2007) Understanding public involvement with Australian heritage : a qualitative study using repertory grid analysis, in Dall'Olmo Riley, Francesca; Lomax, Wendy and Robinson, Helen (eds), AM 2007 : Marketing theory into practice : 2007 Academy of Marketing Conference, pp. 1-14, Kingston Business School, Surrey, England [E1]
2006 Deakin Graduate School of Business
McDonald, Heath (2006) Cause related marketing: can it work for the arts?, in Ghosh, Shantanu and Posa, Venkata Nimeesha (eds), Cause related marketing: an introduction, pp. 151-162, ICFAI University Press, Hyderabad, India [B1]
Shaw, Robin and McDonald, Heath (2006) Season-ticket holder satisfaction and sponsor-related behaviour: evidence of a positive relationship, International journal of sports marketing & sponsorship, vol. 7, no. 4, pp. 318-325, Simon Rines, London, England [C1]
ERA journal ID: 19497 – Scopus EID: Not taggedDarbyshire, Penny*, Bell, Richard* and McDonald, Heath (2006) Testing the circumplex model of emotions in a consumer setting, in Ali, Yunus and van Dessel, Maria (eds), ANZMAC 2006 : Advancing theory, maintaining relevance, proceedings, Queensland University of Technology, School of Advertising, Marketing and Public Relations, Brisbane, Qld. [E1]
Harrison, Paul, Shaw, Robin and McDonald, Heath (2006) An exploration of the components of relational bonds to an arts festival brand, in Ali, Yunus and van Dessel, Maria (eds), ANZMAC 2006 : Advancing theory, maintaining relevance, proceedings, pp. 1-9, Queensland University of Technology, School of Advertising, Marketing and Public Relations, Brisbane, Qld. [E1]
McDonald, Heath and Alpert, Frank* (2006) Predicting consumer innovative behavior using alternative theories and likelihood measures: a longitudinal study, in Grewal, Dhruv; Levy, Michael and Krishnan, R. (eds), 2006 AMA Educators' proceedings: enhancing knowledge development in marketing, pp. 147-149, American Marketing Association, Chicago, Ill. [E1]
McDonald, Heath and Darbyshire, Penny* (2006) Online versus postal data collection : a re-examination of the response differences using demographically matched data, in Ali, Yunus and van Dessel, Maria (eds), ANZMAC 2006 : Advancing theory, maintaining relevance, proceedings, Queensland University of Technology, School of Advertising, Marketing and Public Relations, Brisbane, Qld. [E1]
McDonald, Heath, Neale, Larry G.* and Funk, Dan* (2006) Investigating the influences on attendance and intention to rejoin with inaugural members of a new football team, in Ali, Yunus and van Dessel, Maria (eds), ANZMAC 2006 Proceedings: Advancing Theory, Maintaining Relevance, Queensland University of Technology, School of Advertising, Marketing and Public Relations, Brisbane, Qld. [E1]
2005 Deakin Graduate School of Business
McDonald, Heath and Vieceli, Julian (2005) Branding the individual, in Kambhammetta Shyam Sunder and Venkata Nimeesha Posa (eds), Personal branding : an introduction, pp. 16-26, Magnus School of Business, Hyderbad, India [B2]
McDonald, Heath and Shaw, Robin N. (2005) Satisfaction as a predictor of football club members' intentions, International journal of sports marketing & sponsorship, vol. 7, no. 1, pp. 81-87, International Marketing Reports Ltd., London, England [C1]
ERA journal ID: 19497 – Scopus EID: Not taggedMcQuilken, Lisa, Katakis, Olga and McDonald, Heath (2005) The relationship between respondent attitudes and intended behaviour regarding socio-demographic questions in survey research: an empirical investigation using online surveys, Journal of current research in global business, vol. 7, no. 11, pp. 1-10, Association for Global Business, Delaware, Ill. [C1]
ERA journal ID: Not matching ERA journal listShaw, Robin and McDonald, Heath (2005) Relating on-field performance to paid football club membership, International journal of sports marketing & sponsorship, vol. 7, no. 1, pp. 68-74, International Marketing Reports, London, England [C1]
ERA journal ID: 19497 – Scopus EID: Not taggedMcDonald, Heath and Shaw, Robin (2005) A comparison of the satisfaction of first year members with renewing members : differences in antecedents and outcomes, in Ghallachoir, Kate (eds), AM2005 : Marketing : building business, shaping society, pp. 1-8, Academy of Marketing, Dublin, Ireland [E1]
McDonald, Heath and Shaw, Robin N. (2005) Transferring goodwill : are positive attitudes towards the event related to positive results for the sponsor?, in Rentschler, Ruth and Hall, John (eds), At the threshold : challenges and developments in social, sport and arts marketing : proceedings of the 2nd Australasian Nonprofit and Social Marketing Conference, pp. 1-7, Deakin University, Geelong, Vic. [E1]
McDonald, Heath and Shaw, Robin (2005) The relationship between AFL season-ticket holder satisfaction and sponsor-related behaviour, in Purchase, Sharon (eds), ANZMAC 2005 : Broadening the boundaries, conference proceedings, pp. 36-42, ANZMAC, Dunedin, N.Z. [E1]
2004 Deakin Graduate School of Business
Darbyshire, Penny* and McDonald, Heath (2004) Choosing response scale labels and length: guidance for researchers and clients, Australasian journal of market research, vol. 12, no. 2, pp. 17-26, Australian Market & Social Research Society, North Sydney, N.S.W. [C1]
ERA journal ID: 40427 – Scopus EID: Not taggedMcDonald, Heath (2004) A defection analysis of lapsed members of five sporting clubs : examining motivations and behaviours, in Davis, Barry and Dermody, Janine (eds), Virtue in marketing : proceedings of the Academy of Marketing Conference, 6-9 July 2004, University of Gloucestershire Business School., pp. 1-9, University of Gloucestershire Business School, Cheltenham, Engand [E1]
McDonald, Heath, McQuilken, Lisa and Katakis, Olga (2004) The effect of attittudes and experience on respondent answers to demographic questions in on-line surveys, in Wiley, Jim and Thirkell, Peter (eds), ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings, ANZMAC, Dunedin, N.Z. [E1]
McDonald, Heath, Shaw, Robin and Dell, Meagan (2004) The influence of point of identification on merchandise consumption, in Wiley, Jim and Thirkell, Peter (eds), ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings, pp. 1-7, ANZMAC, Dunedin, N.Z. [E1]
Slattery, Helen, McDonald, Heath and Mate, Brent (2004) Sporting club supporter identification and supporter purchasing behaviour for sponsors' products, in Fullerton, Sam and Moore, David (eds), International business trends contemporary readings 2004 Edition, pp. 298-305, Academy of Business Administration, London, England [E1]
2003 Deakin Graduate School of Business
Adam, Stewart and McDonald, Heath (2003) Online versus postal data collection methods: an examination of issues and a comparison of results, Australasian journal of market research, vol. 11, no. 1, pp. 3-9, Market Research Society of Australia, Glebe, N.S.W. [C1]
ERA journal ID: 40427 – Scopus EID: Not taggedMcDonald, Heath, Corkindale, David* and Sharp, Byron* (2003) Behavioral versus demographic predictors of early adoption : a critical analysis and comparative test, Journal of marketing theory and practice, vol. 11, no. 3, pp. 84-95, Association of Marketing Theory and Practice, Armonk, N.Y. [C1]
ERA journal ID: 19830 – Scopus EID: Not taggedMcDonald, Heath, Vieceli, Julian and Darbyshire, Penny* (2003) An analysis of the antecedents of satisfaction for superannuation fund members, Journal of financial services marketing, vol. 8, no. 1, pp. 11-21, Henry Stewart Publications, London, England [C1]
ERA journal ID: 19815 – Scopus EID: Not taggedMcDonald, Heath and Adam, Stewart (2003) A comparison of online and postal data collection methods in marketing research, Marketing intelligence & planning, vol. 21, no. 2, pp. 85-95, Emerald Group Publishing Limited, Bradford, West Yorkshire, England [C1]
ERA journal ID: 19845 – Scopus EID: Not taggedAdam, Stewart, McDonald, Heath and Zadeh, Hossein S.* (2003) An empirical investigation of high relational orientation sport club members, in Treloar, Andrew and Ellis, Allan (eds), AusWeb03 : changing the way we work : proceedings of AusWeb03, the ninth Australian World Wide Web Conference, pp. 13-22, Southern Cross University, Lismore, N.S.W. [E1]
McDonald, Heath, Centra, Ben and Vieceli, Julian (2003) Explaining non-renewal behaviour : an empirical investigation of recently lapsed NRL club members, in Kennedy, Rachel (eds), ANZMAC 2003 : a celebrations of Ehrenberg and Bass : marketing discoveries, knowledge and contribution, conference proceedings, pp. 2167-2173, University of South Australia, Adelaide, S.A. [E1]
2002 School of Management and Marketing
McDonald, Heath and Harrison, Paul (2002) The marketing and public relations practices of Australian performing arts presenters, International journal of nonprofit and voluntary sector marketing, vol. 7, no. 2, pp. 105-117, Henry Stewart Publications, London, England [C1]
ERA journal ID: 19797 – Scopus EID: Not taggedAdam, Stewart and McDonald, Heath (2002) Online and postal data collection methods: a comparative study, in Shaw, Robin; Adam, Stewart and McDonald, Heath (eds), ANZMAC 2002 : Proceedings of the Australian and New Zealand Marketing Academy Conference 2002, pp. 2771-2777, ANZMAC, Melbourne, Vic. [E1]
McDonald, Heath, Vieceli, Julian and Darbyshire, Penny* (2002) The antecedents of satisfaction for superannuation fund members, in Unknown (ed.), Proceedings of BAM2002 British Academy of Management Annual Conference, British Academy of Management, London, England [E1]
McDonald, Heath (2002) The influence of on-field performance on the satisfaction of sporting club members, in Farhangmehr, Minoo (eds), Proceedings of the 31st EMAC Conference, University of Minho, Braga, Portugal [E1]
Shaw, Robin, Adam, Stewart and McDonald, Heath (2002) ANZMAC 2002 : conference proceedings, in Shaw, Robin; Adam, Stewart and McDonald, Heath (eds), Deakin University, Geelong, Vic. [E4]
2001 School of Management and Marketing
Darbyshire, P.* and McDonald, Heath (2001) Antecedents and outcomes of customer delight : a practical test, in Strong, Carolyn (eds), BAM 2001 : British Academy of Management Conference Proceedings, Niche Publications, London, England [E1]
McDonald, Heath and Alpert, Frank* (2001) Using the juster scale to predict adoption of an innovative product, in Chetty, Sylvie and Collins, Brett (eds), Proceedings of the Australian and New Zealand Marketing Academy Conference 2001., pp. 1-8, Australian and New Zealand Academy of Marketing, Auckland, N.Z. [E1]
McDonald, Heath (2001) Does winning matter? On-field performance, satisfaction and the future behaviour of football club members, SMAANZ 2001 : global issues in sport management, p. 1, Victoria University, Melbourne, Vic. [L3]
2000 School of Management and Marketing
McDonald, H., Darbyshire, P.* and Jevons, C.* (2000) Shop Often, Buy Little: The Vietnamese Reaction to Supermarket Retailing, Journal of Global Marketing, vol. 0, no. 0, pp. 53-71, International Business Press, Binghamton, NY, USA [C1]
ERA journal ID: 19816 – Scopus EID: Not taggedMcDonald, H. and Alpert, F.* (2000) A Broadened Situational Framework: Transient Versus Enduring Situational Factors, in Aron O'Cass (ed.), ANZMAC 2000: Australian and New Zealand Marketing Academy Conference, pp. 793-798, Australian and New Zealand Marketing Academy, Gold Coast, Queensland [E1]
1999 School of Management and Marketing
McDonald, H. (1999) Melbourne Symphony Orchestra: Targeting Youth Audiences, in Ruth Rentschler (ed.), Innovative Arts Marketing, pp. 48-64, Allen & Unwin, New South Wales [B1]
McDonald, H. and Alpert, F.* (1999) Are Innovators Worth Indentifying?, in Cadeaux & Uncles (eds), Australia and New Zealand Marketing Academy 1999, pp. 1-9, Australia and New Zealand Marketing Academy, Sydney [E1]
McDonald, H. and Harrison, P. (1999) The Use of Marketing and Public Relations by Performing Arts Presenters, in Cadeaux & Uncles (eds), Australia & New Zealand Marketing Academy Conference, pp. 1-8, Australia and New Zealand Marketing Academy, Sydney [E1]
Rodwell, J., Vieceli, J. and McDonald, H. (1999) The Implications of Brand Extensions When the Extension is Later Sold: Using Member Perceptions to Investigate Brand Extensions, in Cadeaux & Uncles (eds), Australian and New Zealand Marketing Academy Conference, pp. 1-7, Australia and New Zealand Marketing Academy, Sydney [E1]
1998 School of Management and Marketing
McDonald, H. (1998) Music Videos as Promotional Tools: An Analysis of their Production and Impact, 1998 Southern Marketing Association Conference, pp. 117-122, Society for Marketing Advances, "New Orleans, LA, USA" [E1]
1997 School of Management and Marketing
Enright, M.* and McDonald, H. (1997) The Melbourne Garden Nursery Industry; a Qualitative Review of Marketing and New Product Development Orientation, Journal of Product and Brand Management, vol. 0, no. 0, pp. 175-190, MCB University Press, England [C1]
ERA journal ID: Not matching ERA journal listMcDonald, H., Jevons, c.* and Vieceli, J. (1997) A Profile of Vietnamese Supermarket Shoppers; Examining Behaviours and Motivations, Proceedings of the Sixth Annual World Business Congress (IMDA), pp. 502-507, IMDA, Pennsylvania, USA [E1]
Grants and Consultancies
All years
Research Income - National Competitive Grants
McDonald, H, Funk, D* and Bell, S*. The impact of new professional sporting teams on community engagement and fan development., ARC Collaborative - Linkage - Projects (Round 1), ARC_DUAPAI ARC_Deakin University Australian Postgraduate Award Industry [T]
- 2011: $-31,547
- 2010: $89,826
Shaw, R and McDonald, H. Modelling the Influence of Organisational Identification and Marketing Actions on Membership Behaviour for Australian Football League Clubs, Australian Research Council Linkage Project [T]
- 2007: $79,610
- 2006: $72,828
- 2005: $132,730
Research Income - Other Public Sector Funding
McDonald, H. Provision of Services for Research into Heritage and Corporate Partnerships [U]
- 2009: $45,680
McDonald, H, Harrison, P and Shaw, R. Antecedents of Public Involvement with Australian Heritage: Marketing and Performance Measurement [U]
- 2006: $49,522
- 2004: $70,000
Research Income - Industry and Other Funding
McDonald, H. Benchmarking Member Satisfaction in the Australian Football League 2004 [V]
- 2004: $46,600
Adam, S, Vieceli, J and McDonald, H. Attitudes towards Formalwear and Formalwear Hire Brands [V]
- 2003: $10,980
McDonald, H. Career Transition after Retrenchment: the perceived benefit of outplacement programs [V]
- 2003: $5,000
McDonald, H. Development of an annual member satisfaction measurement program for AFL clubs [V]
- 2003: $41,000
McDonald, H. Employee Climate Survey [V]
- 2003: $5,700
McDonald, H. Melbourne Fringe Festival Audience Analysis [V]
- 2003: $7,500
McDonald, H, Westerbeek, H and Smith, A. Investigating the attitudes of parents and young players to the AFL [V]
- 2002: $40,719
- 2001: $56,210
McDonald, H and Somerville, R. Local authorities superannuation customer satisfaction index development [V]
- 2002: $49,375
- 2001: $18,910
McDonald, H. Tennis Australia rental market evaluation [V]
- 2001: $35,658
McDonald, H, Vieceli, J and Smith, A. Investigating issues of importance to regional VACC members [V]
- 2001: $24,419
McDonald, H, Rimmer, M and Rodwell, J. Workplace Relations Survey 2000 [V]
- 2000: $14,520
Research Income - Industry and Other Funding - Australian
McDonald, H, Funk, D* and Bell, S*. The impact of new professional sporting teams on community engagement and fan development. [V.1]
- 2010: $39,200
Shaw, R and McDonald, H. Modelling the Influence of Organisational Identification and Marketing Actions on Membership Behaviour for Australian Football League Clubs [V.1]
- 2007: $50,000
- 2006: $50,000
- 2005: $50,000
Higher Degree by Research Completions supervised by Heath McDonald
1999
Ian Stewart Adam
Master of Commerce, Thesis entitled: An Investigation of Educator Adoption of Knowledge Media.
School of Management and Marketing1997
Ian Fraser
Master of Applied Science, Thesis title not available. School of Ecology and Environment
- Legend:
- * Not a member of Deakin University at time of output.
DRO to publications collection last synchronised: Sunday 19th May 2013 10:04pm
