Research Services Division

Deakin Research

Research Output for Heath McDonald

Note: The 2012, 2013, 2014 publications have not been audited.

Jump to: Publications | Grants and Consultancies | HDR completions

Publications

2013 External

McQuilken, Lisa, McDonald, Heath* and Vocino, Andrea (2013) Is guarantee compensation enough? The important role of fix and employee effort in restoring justice, International journal of hospitality management, vol. 33, pp. 41-50, Elsevier, Amsterdam, The Netherlands [C1]
ERA journal ID: 19662 – Scopus EID: Not tagged
Citation counts: Thomson - 1
DRO entry for this publication

McDonald, Heath*, Karg, Adam J. and Vocino, Andrea (2013) Measuring season ticket holder satisfaction : rationale, scale development and longitudinal validation, Sport management review, vol. 16, no. 1, pp. 41-53, Elsevier, Oxford, England [C1]
ERA journal ID: 33023 – Scopus EID: 2-s2.0-84871960831
Citation counts: Scopus - 2, Thomson - 2
DRO entry for this publication

2011 Deakin Graduate School of Business

Karg, Adam J. and McDonald, Heath (2011) Fantasy sport participation as a complement to traditional sport consumption, Sport management review, vol. 14, no. 4, pp. 327-346, Elsevier, Oxford, England [C1]
ERA journal ID: 33023 – Scopus EID: 2-s2.0-80055119862
Citation counts: Scopus - 3, Thomson - 4
DRO entry for this publication

Karg, Adam and McDonald, Heath (2011) Assessing consumer responses to professional sport club decisions : the marketing implications of sacking a coach, in Gammelsaeter, Hallgeir and Bielons, Gerardo (eds), EASM 2011 : The 19th Conference of the European Association for Sport Management : Commitment in Sport Management : Book of Abstracts, pp. 161-162, GB Creation & Advice Consulting, Madrid, Spain [L3]
DRO entry for this publication

Karg, Adam and McDonald, Heath (2011) Exploring common and unique season ticket holder brand associations across professional sport teams, in unknown (ed.), NASSM 2011 : Book of Abstracts, pp. 183-184, NASSM, London, Canada [L3]
DRO entry for this publication

2010 Deakin Graduate School of Business

Turner, Paul, Kellett, Pamm, McDonald, Heath and Stavos, Constantino* (2010) Stadia and facilities, in Hamil, Sean and Chadwick, Simon (eds), Managing football : an international perspective, pp. 217-235, Butterworth Heinemann, Oxford, England [B1]
DRO entry for this publication

McDonald, Heath, Karg, Adam and Lock, Daniel* (2010) Leveraging fan's global football allegiances to build domestic league support, Asia Pacific journal of marketing and logistics, vol. 22, no. 1, pp. 67-89, Emerald, Bingley, England [C1]
ERA journal ID: 19787 – Scopus EID: Not tagged
DRO entry for this publication

McDonald, Heath (2010) The factors influencing churn rates among season ticket holders : an empirical analysis, Journal of sport management, vol. 24, no. 6, pp. 676-701, Human Kinetics, Champaign, Ill. [C1]
ERA journal ID: 33022 – Scopus EID: 2-s2.0-78650292063
Citation counts: Scopus - 6, Thomson - 4
DRO entry for this publication

McDonald, Heath and Sherry, Emma (2010) Evaluating sport club board performance : a customer perspective, Journal of sport management, vol. 24, no. 5, pp. 524-543, Human Kinetics, Champaign, Ill. [C1]
ERA journal ID: 33022 – Scopus EID: 2-s2.0-78049305299
Citation counts: Scopus - 1, Thomson - 1
DRO entry for this publication

McDonald, Heath (2010) An empirical analysis of the factors influencing churn rates amongst season ticket holders, Journal of sport management, vol. 24, no. 6, pp. 676-701, Human Kinetics, Champaign, Ill. [C1]
ERA journal ID: 33022 – Scopus EID: Not tagged
Citation counts: Thomson - 5
DRO entry for this publication

Davis, Patrick, McDonald, Heath and Karg, Adam (2010) The role of gender in determining season-ticket holder satisfaction, in unknown (ed.), ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, ANZMAC, Christchurch, New Zealand [E1]
DRO entry for this publication

Karg, Adam and McDonald, Heath (2010) Investigating the effect of sponsor level, length, prominence and relatedness on recall and residual recall rates over time, in Iyer, Easwar and Coulter, Robin (eds), AMA 2010 : Enhancing Knowledge Development in Marketing : proceedings of the 2010 American Marketing Association Summer Educators Conference. Vol.21, pp. 447-448, American Marketing Association, Chicago, Ill. [E3]
DRO entry for this publication

Karg, Adam, McDonald, Heath and Lock, D* (2010) An exploration of non-renewal and disengagement of season ticket holders from professional sport clubs, EASM 2010 : Conference: Bridging sport management across Europe - Abstract book, p. 46, EASM, Prague, Czech Republic [L3]
DRO entry for this publication

Karg, Adam and McDonald, Heath (2010) An analysis of sponsor recall growth and decay rates over time, NASSM 2010 : Abstracts of the 25th North American Society for Sports Management conference 2010, pp. 236-238, NASSM, Tampa, Fla. [L3]
DRO entry for this publication

2009 Deakin Graduate School of Business

Karg, Adam and McDonald, Heath (2009) The virtual and the real: examining the impact of fantasy sport participation on overall sport consumption., in Unknown (ed.), AM 2009 : Putting Marketing in its Place : Proceedings of Academy of Marketing Conference, Academy of Marketing, Argyll, Scotland [E1]
DRO entry for this publication

Karg, Adam and McDonald, Heath (2009) Profiling the sport consumption attitudes and behaviours of fantasy football players, in Tojib, Dewi (eds), ANZMAC 2009 : Sustainable Management and Marketing : Australian and New Zealand Marketing Academy Conference, pp. 1-12, ANZMAC, Melbourne, Vic. [E1]
DRO entry for this publication

McDonald, Heath (2009) Managing successful "thons" : balancing participant enjoyment, community acceptance and benefits to the cause, in Unknown (ed.), AM 2009 : Putting Marketing in its Place : Proceedings of Academy of Marketing Conference, Academy of Marketing, Argyll, Scotland [E1]
DRO entry for this publication

Robertson, Nichola and McDonald, Heath (2009) Antecedents and consequences of customer satisfaction with interactive voice response, in Tojib, Dewi (eds), ANZMAC 2009 : Sustainable management and marketing conference, Monash University, Melbourne, Vic. [E1]
DRO entry for this publication

Karg, Adam and McDonald, Heath (2009) Understanding experiences of fantasy sport participation, SMAANZ 2009 : Sport Management Association of Australia and New Zealand conference proceedings : Facilitating sustainable sport management practices, Bond University, Robina, Qld. [L3]
DRO entry for this publication

Karg, Adam and McDonald, Heath (2009) Developing co-production in professional sports : managing ritualized spectator behaviour for new teams, NASSAM 2009 : North American Society for Sport Management Conference, p. 188, NASSAM, Columbia, S.C. [L3]
DRO entry for this publication

2008 Deakin Graduate School of Business

Karg, Adam, McDonald, Heath and Shaw, Robin (2008) A longitudinal analysis of the halo effect of team success on season ticket holder attitudes, in Unknown (ed.), SMA 2008 : Bridging the gap : bringing the world down under : Proceedings of the 2008 6th annual conference for the Sport Marketing Association, pp. 1-11, SMA, Gold Coast, Queensland [E1]
DRO entry for this publication

Karg, Adam, McDonald, Heath and Vocino, Andrea (2008) Developing a scale to measure season ticket holder attitudes towards the professional sports club offering, in Spanjaard, Daniela; Denize, Sara and Sharma, Neeru (eds), ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, pp. 1-6, Promaco Conventions, Canning Bridge, W.A. [E1]
DRO entry for this publication

Slattery, Helen and McDonald, Heath (2008) The role of emotions in member renewal and non-renewal : an exploratory study, in Unknown (ed.), AM 2008 : Reflective marketing in a material world : Academy of Marketing Annual Conference 2008 Proceedings, pp. 1-9, Robert Gordon University, Aberdeen, Scotland [E1]
DRO entry for this publication

Turner, K.*, McDonald, Heath and Shaw, Robin (2008) Outbound cause-related marketing at the West Coast Eagles : measuring awareness and impact, in Unknown (ed.), SMA 2008 : Bridging the gap : bringing the world down under : Proceedings of the 2008 6th annual conference for the Sport Marketing Association, pp. 1-9, SMA, Gold Coast, Queensland [E1]
DRO entry for this publication

McDonald, H. (2008) Highly Commended Award 2008: Presented to Heath McDonald and Frank Alpert "Who are "innovators" and do they matter? A critical review of the evidence supporting the targeting of "innovative consumers"in Marketing Intelligence & Planning, Vol 25, No 5,2007 [Z]
no DRO entry yet for this publication

McDonald, H. (2008) Member Editorial Board: International Journal of Sports Marketing & Sponsorship [Z]
no DRO entry yet for this publication

2007 Deakin Graduate School of Business

Hay, Roy* and McDonald, Heath (2007) A victory for the fans? Melbourne's new football club in recent historical perspective, Soccer & society, vol. 8, no. 2/3, pp. 298-315, Routledge, London, England [C1]
ERA journal ID: 36160 – Scopus EID: Not tagged
DRO entry for this publication

McDonald, Heath and Stavros, Constantino* (2007) A defection analysis of lapsed season ticket holders : a consumer and organizational study, Sport marketing quarterly, vol. 16, no. 4, pp. 218-229, College of Physical Activity & Sport Sciences, West Virginia University, Morgantown, W.V. [C1]
ERA journal ID: 19505 – Scopus EID: Not tagged
DRO entry for this publication

McDonald, Heath and Alpert, Frank* (2007) Who are "innovators" and do they matter?: A critical review of the evidence supporting the targeting of “innovative” consumers, Marketing intelligence & planning, vol. 25, no. 5, pp. 421-435, Emerald Group Publishing Limited, London, England [C1]
ERA journal ID: 19845 – Scopus EID: 2-s2.0-34547203508
Citation counts: Scopus - 5
DRO entry for this publication

McDonald, Heath (2007) Satisfaction and defection amongst behavioural segments of sporting club members, in Riley, Francesca Dall'Olmo; Lomax, Wendy and Robinson, Helen (eds), AM 2007 : Marketing theory into Practice Proceedings of the 2007 Academy of Marketing Conference, Kingston Business School, Westburn Publishers [E1]
DRO entry for this publication

McDonald, Heath (2007) Understanding public involvement with Australian heritage : a qualitative study using repertory grid analysis, in Dall'Olmo Riley, Francesca; Lomax, Wendy and Robinson, Helen (eds), AM 2007 : Marketing theory into practice : 2007 Academy of Marketing Conference, pp. 1-14, Kingston Business School, Surrey, England [E1]
DRO entry for this publication

McDonald, Heath and Sherry, Emma (2007) Evaluating sport club board performance : a customer perspective, in Thyne, Maree; Deans, Kenneth R. and Gnoth, Juergen (eds), ANZMAC 2007 : 3Rs, reputation responsibility relevance, pp. 437-444, University of Otago, School of Business, Dept. of Marketing, Dunedin, New Zealand [E1]
DRO entry for this publication

2006 Deakin Graduate School of Business

McDonald, Heath (2006) Cause related marketing: can it work for the arts?, in Ghosh, Shantanu and Posa, Venkata Nimeesha (eds), Cause related marketing: an introduction, pp. 151-162, ICFAI University Press, Hyderabad, India [B1]
DRO entry for this publication

Shaw, Robin and McDonald, Heath (2006) Season-ticket holder satisfaction and sponsor-related behaviour: evidence of a positive relationship, International journal of sports marketing & sponsorship, vol. 7, no. 4, pp. 318-325, Simon Rines, London, England [C1]
ERA journal ID: 19497 – Scopus EID: Not tagged
DRO entry for this publication

Darbyshire, Penny*, Bell, Richard* and McDonald, Heath (2006) Testing the circumplex model of emotions in a consumer setting, in Ali, Yunus and van Dessel, Maria (eds), ANZMAC 2006 : Advancing theory, maintaining relevance, proceedings, Queensland University of Technology, School of Advertising, Marketing and Public Relations, Brisbane, Qld. [E1]
DRO entry for this publication

Harrison, Paul, Shaw, Robin and McDonald, Heath (2006) An exploration of the components of relational bonds to an arts festival brand, in Ali, Yunus and van Dessel, Maria (eds), ANZMAC 2006 : Advancing theory, maintaining relevance, proceedings, pp. 1-9, Queensland University of Technology, School of Advertising, Marketing and Public Relations, Brisbane, Qld. [E1]
DRO entry for this publication

McDonald, Heath and Alpert, Frank* (2006) Predicting consumer innovative behavior using alternative theories and likelihood measures: a longitudinal study, in Grewal, Dhruv; Levy, Michael and Krishnan, R. (eds), 2006 AMA Educators' proceedings: enhancing knowledge development in marketing, pp. 147-149, American Marketing Association, Chicago, Ill. [E1]
DRO entry for this publication

McDonald, Heath and Darbyshire, Penny* (2006) Online versus postal data collection : a re-examination of the response differences using demographically matched data, in Ali, Yunus and van Dessel, Maria (eds), ANZMAC 2006 : Advancing theory, maintaining relevance, proceedings, Queensland University of Technology, School of Advertising, Marketing and Public Relations, Brisbane, Qld. [E1]
DRO entry for this publication

McDonald, Heath, Neale, Larry G.* and Funk, Dan* (2006) Investigating the influences on attendance and intention to rejoin with inaugural members of a new football team, in Ali, Yunus and van Dessel, Maria (eds), ANZMAC 2006 Proceedings: Advancing Theory, Maintaining Relevance, Queensland University of Technology, School of Advertising, Marketing and Public Relations, Brisbane, Qld. [E1]
DRO entry for this publication

2005 Deakin Graduate School of Business

McDonald, Heath and Vieceli, Julian (2005) Branding the individual, in Kambhammetta, Shyam Sunder and Venkata, Nimeesha Posa (eds), Personal branding : an introduction, pp. 16-26, Magnus School of Business, Hyderbad, India [B2]
DRO entry for this publication

McQuilken, Lisa, Katakis, Olga and McDonald, Heath (2005) The relationship between respondent attitudes and intended behaviour regarding socio-demographic questions in survey research: an empirical investigation using online surveys, Journal of current research in global business, vol. 7, no. 11, pp. 1-10, Association for Global Business, Delaware, Ill. [C1]
ERA journal ID: Not matching ERA journal list
DRO entry for this publication

McDonald, Heath and Shaw, Robin N. (2005) Satisfaction as a predictor of football club members' intentions, International journal of sports marketing & sponsorship, vol. 7, no. 1, pp. 81-87, International Marketing Reports Ltd., London, England [C1]
ERA journal ID: 19497 – Scopus EID: Not tagged
DRO entry for this publication

Shaw, Robin and McDonald, Heath (2005) Relating on-field performance to paid football club membership, International journal of sports marketing & sponsorship, vol. 7, no. 1, pp. 68-74, International Marketing Reports, London, England [C1]
ERA journal ID: 19497 – Scopus EID: Not tagged
DRO entry for this publication

McDonald, Heath and Shaw, Robin (2005) A comparison of the satisfaction of first year members with renewing members : differences in antecedents and outcomes, in Ghallachoir, Kate (eds), AM2005 : Marketing : building business, shaping society, pp. 1-8, Academy of Marketing, Dublin, Ireland [E1]
DRO entry for this publication

McDonald, Heath and Shaw, Robin N. (2005) Transferring goodwill : are positive attitudes towards the event related to positive results for the sponsor?, in Rentschler, Ruth and Hall, John (eds), At the threshold : challenges and developments in social, sport and arts marketing : proceedings of the 2nd Australasian Nonprofit and Social Marketing Conference, pp. 1-7, Deakin University, Geelong, Vic. [E1]
DRO entry for this publication

McDonald, Heath and Shaw, Robin (2005) The relationship between AFL season-ticket holder satisfaction and sponsor-related behaviour, in Purchase, Sharon (eds), ANZMAC 2005 : Broadening the boundaries, conference proceedings, pp. 36-42, ANZMAC, Dunedin, N.Z. [E1]
DRO entry for this publication

2004 Deakin Graduate School of Business

Darbyshire, Penny* and McDonald, Heath (2004) Choosing response scale labels and length: guidance for researchers and clients, Australasian journal of market research, vol. 12, no. 2, pp. 17-26, Australian Market & Social Research Society, North Sydney, N.S.W. [C1]
ERA journal ID: 40427 – Scopus EID: Not tagged
DRO entry for this publication

McDonald, Heath, McQuilken, Lisa and Katakis, Olga (2004) The effect of attittudes and experience on respondent answers to demographic questions in on-line surveys, in Wiley, Jim and Thirkell, Peter (eds), ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings, pp. 1-7, ANZMAC, Dunedin, N.Z. [E1]
DRO entry for this publication

McDonald, Heath (2004) A defection analysis of lapsed members of five sporting clubs : examining motivations and behaviours, in Davis, Barry and Dermody, Janine (eds), Virtue in marketing : proceedings of the Academy of Marketing Conference, 6-9 July 2004, University of Gloucestershire Business School., pp. 1-9, University of Gloucestershire Business School, Cheltenham, Engand [E1]
DRO entry for this publication

McDonald, Heath, Shaw, Robin and Dell, Meagan (2004) The influence of point of identification on merchandise consumption, in Wiley, Jim and Thirkell, Peter (eds), ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings, pp. 1-7, ANZMAC, Dunedin, N.Z. [E1]
DRO entry for this publication

Slattery, Helen, McDonald, Heath and Mate, Brent (2004) Sporting club supporter identification and supporter purchasing behaviour for sponsors' products, in Fullerton, Sam and Moore, David (eds), International business trends contemporary readings 2004 Edition, pp. 298-305, Academy of Business Administration, London, England [E1]
DRO entry for this publication

2003 Deakin Graduate School of Business

Adam, Stewart and McDonald, Heath (2003) Online versus postal data collection methods: an examination of issues and a comparison of results, Australasian journal of market research, vol. 11, no. 1, pp. 3-9, Market Research Society of Australia, Glebe, N.S.W. [C1]
ERA journal ID: 40427 – Scopus EID: Not tagged
DRO entry for this publication

McDonald, Heath, Corkindale, David* and Sharp, Byron* (2003) Behavioral versus demographic predictors of early adoption : a critical analysis and comparative test, Journal of marketing theory and practice, vol. 11, no. 3, pp. 84-95, Association of Marketing Theory and Practice, Armonk, N.Y. [C1]
ERA journal ID: 19830 – Scopus EID: Not tagged
DRO entry for this publication

McDonald, Heath and Adam, Stewart (2003) A comparison of online and postal data collection methods in marketing research, Marketing intelligence & planning, vol. 21, no. 2, pp. 85-95, Emerald Group Publishing Limited, Bradford, West Yorkshire, England [C1]
ERA journal ID: 19845 – Scopus EID: Not tagged
DRO entry for this publication

McDonald, Heath, Vieceli, Julian and Darbyshire, Penny* (2003) An analysis of the antecedents of satisfaction for superannuation fund members, Journal of financial services marketing, vol. 8, no. 1, pp. 11-21, Henry Stewart Publications, London, England [C1]
ERA journal ID: 19815 – Scopus EID: Not tagged
DRO entry for this publication

Adam, Stewart, McDonald, Heath and Zadeh, Hossein S.* (2003) An empirical investigation of high relational orientation sport club members, in Treloar, Andrew and Ellis, Allan (eds), AusWeb03 : changing the way we work : proceedings of AusWeb03, the ninth Australian World Wide Web Conference, pp. 13-22, Southern Cross University, Lismore, N.S.W. [E1]
DRO entry for this publication

McDonald, Heath, Centra, Ben and Vieceli, Julian (2003) Explaining non-renewal behaviour : an empirical investigation of recently lapsed NRL club members, in Kennedy, Rachel (eds), ANZMAC 2003 : a celebrations of Ehrenberg and Bass : marketing discoveries, knowledge and contribution, conference proceedings, pp. 2167-2173, University of South Australia, Adelaide, S.A. [E1]
DRO entry for this publication

2002 School of Management and Marketing

McDonald, Heath and Harrison, Paul (2002) The marketing and public relations practices of Australian performing arts presenters, International journal of nonprofit and voluntary sector marketing, vol. 7, no. 2, pp. 105-117, Henry Stewart Publications, London, England [C1]
ERA journal ID: 19797 – Scopus EID: Not tagged
DRO entry for this publication

Adam, Stewart and McDonald, Heath (2002) Online and postal data collection methods: a comparative study, in Shaw, Robin; Adam, Stewart and McDonald, Heath (eds), ANZMAC 2002 : Proceedings of the Australian and New Zealand Marketing Academy Conference 2002, pp. 2771-2777, ANZMAC, Melbourne, Vic. [E1]
DRO entry for this publication

McDonald, Heath, Vieceli, Julian and Darbyshire, Penny* (2002) The antecedents of satisfaction for superannuation fund members, in Unknown (ed.), Proceedings of BAM2002 British Academy of Management Annual Conference, British Academy of Management, London, England [E1]
DRO entry for this publication

McDonald, Heath (2002) The influence of on-field performance on the satisfaction of sporting club members, in Farhangmehr, Minoo (eds), Proceedings of the 31st EMAC Conference, University of Minho, Braga, Portugal [E1]
DRO entry for this publication

Shaw, Robin, Adam, Stewart and McDonald, Heath (2002) ANZMAC 2002 : conference proceedings, in Shaw, Robin; Adam, Stewart and McDonald, Heath (eds), Deakin University, Geelong, Vic. [E4]
DRO entry for this publication

2001 School of Management and Marketing

Darbyshire, P.* and McDonald, Heath (2001) Antecedents and outcomes of customer delight : a practical test, in Strong, Carolyn (eds), BAM 2001 : British Academy of Management Conference Proceedings, Niche Publications, London, England [E1]
DRO entry for this publication

McDonald, Heath and Alpert, Frank* (2001) Using the juster scale to predict adoption of an innovative product, in Chetty, Sylvie and Collins, Brett (eds), Proceedings of the Australian and New Zealand Marketing Academy Conference 2001., pp. 1-8, Australian and New Zealand Academy of Marketing, Auckland, N.Z. [E1]
DRO entry for this publication

McDonald, Heath (2001) Does winning matter? On-field performance, satisfaction and the future behaviour of football club members, SMAANZ 2001 : global issues in sport management, p. 1, Victoria University, Melbourne, Vic. [L3]
DRO entry for this publication

2000 School of Management and Marketing

McDonald, H., Darbyshire, P.* and Jevons, C.* (2000) Shop Often, Buy Little: The Vietnamese Reaction to Supermarket Retailing, Journal of Global Marketing, vol. 0, no. 0, pp. 53-71, International Business Press, Binghamton, NY, USA [C1]
ERA journal ID: 19816 – Scopus EID: Not tagged
no DRO entry yet for this publication

McDonald, H. and Alpert, F.* (2000) A Broadened Situational Framework: Transient Versus Enduring Situational Factors, in Aron O'Cass (ed.), ANZMAC 2000: Australian and New Zealand Marketing Academy Conference, pp. 793-798, Australian and New Zealand Marketing Academy, Gold Coast, Queensland [E1]
no DRO entry yet for this publication

1999 School of Management and Marketing

McDonald, H. (1999) Melbourne Symphony Orchestra: Targeting Youth Audiences, in Ruth Rentschler (ed.), Innovative Arts Marketing, pp. 48-64, Allen & Unwin, New South Wales [B1]
no DRO entry yet for this publication

McDonald, H. and Alpert, F.* (1999) Are Innovators Worth Indentifying?, in Cadeaux & Uncles (eds), Australia and New Zealand Marketing Academy 1999, pp. 1-9, Australia and New Zealand Marketing Academy, Sydney [E1]
no DRO entry yet for this publication

McDonald, H. and Harrison, P. (1999) The Use of Marketing and Public Relations by Performing Arts Presenters, in Cadeaux & Uncles (eds), Australia & New Zealand Marketing Academy Conference, pp. 1-8, Australia and New Zealand Marketing Academy, Sydney [E1]
no DRO entry yet for this publication

Rodwell, J., Vieceli, J. and McDonald, H. (1999) The Implications of Brand Extensions When the Extension is Later Sold: Using Member Perceptions to Investigate Brand Extensions, in Cadeaux & Uncles (eds), Australian and New Zealand Marketing Academy Conference, pp. 1-7, Australia and New Zealand Marketing Academy, Sydney [E1]
no DRO entry yet for this publication

1998 School of Management and Marketing

McDonald, H. (1998) Music Videos as Promotional Tools: An Analysis of their Production and Impact, 1998 Southern Marketing Association Conference, pp. 117-122, Society for Marketing Advances, "New Orleans, LA, USA" [E1]
no DRO entry yet for this publication

1997 School of Management and Marketing

Enright, M.* and McDonald, H. (1997) The Melbourne Garden Nursery Industry; a Qualitative Review of Marketing and New Product Development Orientation, Journal of Product and Brand Management, vol. 0, no. 0, pp. 175-190, MCB University Press, England [C1]
ERA journal ID: Not matching ERA journal list
no DRO entry yet for this publication

McDonald, H., Jevons, c.* and Vieceli, J. (1997) A Profile of Vietnamese Supermarket Shoppers; Examining Behaviours and Motivations, Proceedings of the Sixth Annual World Business Congress (IMDA), pp. 502-507, IMDA, Pennsylvania, USA [E1]
no DRO entry yet for this publication

Grants and Consultancies

All years

Research Income - National Competitive Grants

McDonald, H, Funk, D* and Bell, S*. The impact of new professional sporting teams on community engagement and fan development., ARC Collaborative - Linkage - Projects (Round 1), ARC_DUAPAI ARC_Deakin University Australian Postgraduate Award Industry [T]

  • 2011: $-31,547
  • 2010: $89,826

Shaw, R and McDonald, H. Modelling the Influence of Organisational Identification and Marketing Actions on Membership Behaviour for Australian Football League Clubs, Australian Research Council Linkage Project [T]

  • 2007: $79,610
  • 2006: $72,828
  • 2005: $132,730

Research Income - Other Public Sector Funding

McDonald, H. Provision of Services for Research into Heritage and Corporate Partnerships [U]

  • 2009: $45,680

McDonald, H, Harrison, P and Shaw, R. Antecedents of Public Involvement with Australian Heritage: Marketing and Performance Measurement [U]

  • 2006: $49,522
  • 2004: $70,000

Research Income - Industry and Other Funding

McDonald, H. Benchmarking Member Satisfaction in the Australian Football League 2004 [V]

  • 2004: $46,600

Adam, S, Vieceli, J and McDonald, H. Attitudes towards Formalwear and Formalwear Hire Brands [V]

  • 2003: $10,980

McDonald, H. Career Transition after Retrenchment: the perceived benefit of outplacement programs [V]

  • 2003: $5,000

McDonald, H. Development of an annual member satisfaction measurement program for AFL clubs [V]

  • 2003: $41,000

McDonald, H. Employee Climate Survey [V]

  • 2003: $5,700

McDonald, H. Melbourne Fringe Festival Audience Analysis [V]

  • 2003: $7,500

McDonald, H, Westerbeek, H and Smith, A. Investigating the attitudes of parents and young players to the AFL [V]

  • 2002: $40,719
  • 2001: $56,210

McDonald, H and Somerville, R. Local authorities superannuation customer satisfaction index development [V]

  • 2002: $49,375
  • 2001: $18,910

McDonald, H. Tennis Australia rental market evaluation [V]

  • 2001: $35,658

McDonald, H, Vieceli, J and Smith, A. Investigating issues of importance to regional VACC members [V]

  • 2001: $24,419

McDonald, H, Rimmer, M and Rodwell, J. Workplace Relations Survey 2000 [V]

  • 2000: $14,520

Research Income - Industry and Other Funding - Australian

McDonald, H, Funk, D* and Bell, S*. The impact of new professional sporting teams on community engagement and fan development. [V.1]

  • 2010: $39,200

Shaw, R and McDonald, H. Modelling the Influence of Organisational Identification and Marketing Actions on Membership Behaviour for Australian Football League Clubs [V.1]

  • 2007: $50,000
  • 2006: $50,000
  • 2005: $50,000

Higher Degree by Research Completions supervised by Heath McDonald

1999

Ian Stewart Adam
Master of Commerce, Thesis entitled: An Investigation of Educator Adoption of Knowledge Media.
School of Management and Marketing Requires an Internet connection

1997

Ian Fraser
Master of Applied Science, Thesis title not available. School of Ecology and Environment

Legend:
* Not a member of Deakin University at time of output.

DRO to publications collection last synchronised: Monday 20th October 2014 10:04pm

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23rd July 2011