Research Output for Joanna Minkiewicz
Note: The 2012, 2013 publications have not been audited.
Jump to: Publications | Grants and Consultancies | HDR completions
Joanna Minkiewicz may be from another institution or only recently joined Deakin University.
Publications
2011 External
Minkiewicz, Joanna*, Evans, Jody*, Bridson, Kerrie and Mavondo, Felix* (2011) Corporate image in the leisure services sector, Journal of services marketing, vol. 25, no. 3, pp. 190-201, Emerald Group Publishing, Bingley, England [C1]
ERA journal ID: 19839 – Scopus EID: Not taggedDRO entry for this publication
2009 External
Minkiewicz, Joanna*, Evans, Jody* and Bridson, Kerrie (2009) Co-creation in the heritage sector, in Tojib, Dewi (eds), ANZMAC 2009 : Sustainable management and marketing conference, pp. 1-10, ANZMAC, Melbourne, Vic. [E1]
2008 External
Minkiewicz, Joanne*, Evans, Jody*, Bridson, Kerrie and Mavondo, Felix* (2008) An investigation of corporate image, customer satisfaction and loyalty-more than just monkey business, in Spanjaard, Daniela; Denize, Sara and Sharma, Neeru (eds), ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, pp. 1-7, Promaco Conventions, Canning Bridge, W.A. [E1]
Minkiewicz, Joanne*, Evans, Jody* and Bridson, Kerrie (2008) Building brand identity : Does it pay? An investigation into cultural and recreational services, in Spanjaard, Daniela; Denize, Sara and Sharma, Neeru (eds), ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, pp. 1-8, Promaco Conventions, Canning Bridge, W.A. [E1]
2007 External
Minkiewicz, Joanna*, Mavondo, Felix* and Bridson, Kerrie (2007) Corporate brand identity and image congruence in the leisure services sector : a stakeholder perspective, in Thyne, Maree; Deans, Kenneth R. and Gnoth, Juergen (eds), ANZMAC 2007 : 3Rs, reputation responsibility relevance, pp. 25-33, University of Otago, School of Business, Dept. of Marketing, Dunedin, N.Z. [E1]
Minkiewicz, Joanna* and Bridson, Kerrie (2007) The relevance of role models to older aged generation Y consumers, in Thyne, Maree; Deans, Kenneth R. and Gnoth, Juergen (eds), ANZMAC 2007 : 3Rs, reputation responsibility relevance, pp. 476-482, University of Otago, School of Business, Dept. of Marketing, Dunedin, N.Z. [E1]
Grants and Consultancies
No grants and/or consultancies found or audited – the 2012 HERDC financial return has not been completed or loaded as yet.
Higher Degree by Research Completions supervised by Joanna Minkiewicz
No completions found or audited.
- Legend:
- * Not a member of Deakin University at time of output.
DRO to publications collection last synchronised: Monday 20th May 2013 10:04pm
