Research Services Division

Deakin Research

Research Output for Joanna Minkiewicz

Note: The 2012, 2013, 2014 publications have not been audited.

Jump to: Publications | Grants and Consultancies | HDR completions

Joanna Minkiewicz may be from another institution or only recently joined Deakin University.

Publications

2014 External

Minkiewicz, Joanna*, Evans, Jody* and Bridson, Kerrie (2014) How do consumers co-create their experiences? An exploration in the heritage sector, Journal of marketing management, vol. 30, no. 1-2, pp. 30-59, Taylor & Francis, Abingdon, England [C1]
ERA journal ID: 19828 – Scopus EID: Not tagged
DRO entry for this publication

2013 External

Evans, Jody*, Bridson, Kerrie and Minkiewicz, Joanna* (2013) Demonstrating impact - four case studies of public art museums, Arts Victoria, Melbourne Vic. [A6]
DRO entry for this publication

Bridson, Kerrie, Evans, Jody*, Mavondo, Felix* and Minkiewicz, Joanna* (2013) Retail brand orientation, positional advantage and organisational performance, International review of retail, distribution and consumer research, vol. 23, no. 3, pp. 245-264, Routledge, Oxon, England [C1]
ERA journal ID: 35940 – Scopus EID: Not tagged
DRO entry for this publication

2011 External

Minkiewicz, Joanna*, Evans, Jody*, Bridson, Kerrie and Mavondo, Felix* (2011) Corporate image in the leisure services sector, Journal of services marketing, vol. 25, no. 3, pp. 190-201, Emerald Group Publishing, Bingley, England [C1]
ERA journal ID: 19839 – Scopus EID: Not tagged
Citation counts: Thomson - 3
DRO entry for this publication

2009 External

Minkiewicz, Joanna*, Evans, Jody* and Bridson, Kerrie (2009) Co-creation in the heritage sector, in Tojib, Dewi (eds), ANZMAC 2009 : Sustainable management and marketing conference, pp. 1-10, ANZMAC, Melbourne, Vic. [E1]
DRO entry for this publication

2008 External

Minkiewicz, Joanne*, Evans, Jody*, Bridson, Kerrie and Mavondo, Felix* (2008) An investigation of corporate image, customer satisfaction and loyalty-more than just monkey business, in Spanjaard, Daniela; Denize, Sara and Sharma, Neeru (eds), ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, pp. 1-7, Promaco Conventions, Canning Bridge, W.A. [E1]
DRO entry for this publication

Minkiewicz, Joanne*, Evans, Jody* and Bridson, Kerrie (2008) Building brand identity : Does it pay? An investigation into cultural and recreational services, in Spanjaard, Daniela; Denize, Sara and Sharma, Neeru (eds), ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, pp. 1-8, Promaco Conventions, Canning Bridge, W.A. [E1]
DRO entry for this publication

2007 External

Minkiewicz, Joanna*, Mavondo, Felix* and Bridson, Kerrie (2007) Corporate brand identity and image congruence in the leisure services sector : a stakeholder perspective, in Thyne, Maree; Deans, Kenneth R. and Gnoth, Juergen (eds), ANZMAC 2007 : 3Rs, reputation responsibility relevance, pp. 25-33, University of Otago, School of Business, Dept. of Marketing, Dunedin, N.Z. [E1]
DRO entry for this publication

Minkiewicz, Joanna* and Bridson, Kerrie (2007) The relevance of role models to older aged generation Y consumers, in Thyne, Maree; Deans, Kenneth R. and Gnoth, Juergen (eds), ANZMAC 2007 : 3Rs, reputation responsibility relevance, pp. 476-482, University of Otago, School of Business, Dept. of Marketing, Dunedin, N.Z. [E1]
DRO entry for this publication

Grants and Consultancies

No grants and/or consultancies found or audited – the 2014 HERDC financial return has not been completed or loaded as yet.

Higher Degree by Research Completions supervised by Joanna Minkiewicz

No completions found or audited.

Legend:
* Not a member of Deakin University at time of output.

DRO to publications collection last synchronised: Tuesday 16th September 2014 10:04pm

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23rd July 2011