Research Services Division

Deakin Research

Research Output for Richard Mizerski

Note: The 2012, 2013, 2014 publications have not been audited.

Jump to: Publications | Grants and Consultancies | HDR completions

Richard Mizerski may be from another institution or only recently joined Deakin University.

Publications

2013 External

Jolley, William*, Lee, Alvin, Mizerski, Richard* and Sadeque, Saalem* (2013) Permission email messages significantly increase gambler retention, Journal of business research, vol. 66, no. 9, pp. 1617-1622, Elsevier, New York, N. Y. [C1]
ERA journal ID: 36355 – Scopus EID: 2-s2.0-84871592805
DRO entry for this publication

Mizerski, Richard*, Mizerski, Katherine*, Lam, Desmond* and Lee, Alvin (2013) Gamblers' habit, Journal of business research, vol. 66, no. 9, pp. 1605-1611, Elsevier, New York, N. Y. [C1]
ERA journal ID: 36355 – Scopus EID: 2-s2.0-84871707288
DRO entry for this publication

2010 External

Mizerski, Richard*, Lam, Desmond* and Lee, Alvin* (2010) The gambling habit, in unknown (ed.), 2010 Summer Marketing Educators’ Conference Proceedings : The role of ,arketing in creating customer value and enhancing societal welfare, pp. 1-8, American Marketing Association, Chicago, Ill. [E1.1]
DRO entry for this publication

Yang, Jinchao*, Mizerski, Dick*, Lee, Alvin*, Liu, Fang*, Olaru, Doina* and Chua, Hui Min* (2010) Using brand knowledge to predict beer brand preference and loyalty for samples of new frequent users in Perth and Beijing, in Ballantine, Paul and Finsterwalder, Jörg (eds), ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, pp. 1-7, ANZMAC, Christchurch, N.Z [E1.1]
DRO entry for this publication

Lee, Alvin* and Mizerski, Dick* (2010) Receptivity-susceptibility to tobacco promotion measure prone to response biases, in Goodheart, Carol (eds), American Psychological Association 2010 Annual Convention, p. 195, American Psychological Association, Washington, D.C. [E3.1]
DRO entry for this publication

2009 External

Li, Jianyao*, Mizerski, Dick*, Lee, Alvin* and Liu, Fang* (2009) The relationship between attitude and behavior : an empirical study in China, Asia Pacific journal of marketing and logistics, vol. 21, no. 2, pp. 232-242, Emerald Group Publishing, Bradford, England [C1.1]
ERA journal ID: 19787 – Scopus EID: Not tagged
DRO entry for this publication

Lam, Desmond*, Lee, Alvin* and Mizerski, Richard* (2009) The effects of cultural values in word-of-mouth communication, Journal of international marketing, vol. 73, no. 3, pp. 55-70, American Marketing Association, Chicago, Ill. [C1.1]
ERA journal ID: 19819 – Scopus EID: 2-s2.0-70349162034
Citation counts: Scopus - 18
DRO entry for this publication

Sharma, Deepa Acharya*, Mizerski, Dick* and Lee, Alvin* (2009) The effects of Product placement in a children’s magazine on the readers’ purchase related responses, in Li, Hairong; Huang, Shengmin and Jin, Dinghai (eds), AAA 2009 : Proceedings of the 5th American Academy of Advertising Asia Pacific Conference 2009, pp. 132-139, American Academy of Advertising, Beijing, China [E1.1]
DRO entry for this publication

Lee, Alvin*, Mizerski, Dick* and Sharma-Acharya, Deepa* (2009) Extreme response and sample attrition biases affect index of receptivity to tobacco industry promotion result, in Shand, M. (eds), Proceedings of The 18th Australian National Health Conference ; Go West : Make Health Promotion a Priority : Evidence, Advocacy & Action, Australian Health Promotion Association, Perth, W.A. [E3.1]
DRO entry for this publication

2008 External

Jianyao, Li*, Mizerski, Dick* and Lee, Alvin* (2008) Offshore program evaluations : an application of theory of planned behavior in China., in unknown (ed.), GMC 2008 : Journal of Korean Academy of Marketing Science Conference, Korean Academy of Marketing Science, Shanghai, China [E1.1]
DRO entry for this publication

Lee, Alvin Yiam Chuah*, Li, George Jan Yao*, Adams, Warren* and Mizerski, Dick* (2008) Sample attrition bias in predicting adolescent susceptibility to smoking due to marketing., in unknown (ed.), GMC 2008 : Journal of Korean Academy of Marketing Science Conference, Korean Academy of Marketing Science, Shanghai, China [E1.1]
DRO entry for this publication

Neale, Larry*, Mizerski, Richard* and Lee, Alvin* (2008) Measuring consumer rituals : a marketing application., in Unknown (ed.), Proceedings of the American Marketing Association Winter Educators’ Conference : Marketing the Organization and its Products and Services, American Marketing Association, Chicago, Ill. [E1.1]
DRO entry for this publication

2007 External

Lee, Alvin Y. C.* and Mizerski, Richard W.* (2007) Extreme response bias in measuring susceptibility to smoking., in Thyne, Maree; Deans, Kenneth R. and Gnoth, Juergen (eds), ANZMAC 2007 : 3Rs, reputation responsibility relevance, pp. 747-754, University of Otago, School of Business, Dept. of Marketing, Dunedin, N.Z. [E1.1]
DRO entry for this publication

Sharma, Deepa*, Mizerski, Richard* and Lee, Alvin* (2007) The effects of product placement in children's magazine on young readers' responses to the brand., in Thyne, Maree; Deans, Kenneth R. and Gnoth, Juergen (eds), ANZMAC 2007 : 3Rs, reputation responsibility relevance, University of Otago, School of Business, Dept. of Marketing, Dunedin, N.Z. [E1.1]
DRO entry for this publication

2005 External

Lam, Desmond*, Mizerski, Dick* and Lee, Alvin* (2005) Cultural influence on word-of-mouth communication., in Seiders, Kathleen and Voss, Glenn B. (eds), Proceedings of the American Marketing Association Winter Educators’ Conference : Marketing Theory and Applications, American Marketing Association, Chicago, Ill. [E1.1]
DRO entry for this publication

Lee, Alvin Y. C.*, Mizerski, Richard*, Mizerski, Katherine* and Lam, Desmond* (2005) Investigating the construct of adolescent receptivity to tobacco advertising and promotion., in Cheng, Hong and Chan, Kara (eds), AAA 2005 : Proceedings of the 3rd American Academy of Advertising Asia-Pacific Conference, pp. 50-65, American Academy of Advertising, Hong Kong, China [E1.1]
DRO entry for this publication

2004 External

Lee, Alvin*, Mizerski, Dick* and Mizerski, Katherine* (2004) Questioning the construct of 'susceptibility' in the causal link between tobacco industry promotion and adolescent smoking, in Wiley, Jim and Thirkell, Peter (eds), ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings, ANZMAC, Dunedin, N.Z. [E1.1]
DRO entry for this publication

Grants and Consultancies

No grants and/or consultancies found or audited – the 2014 HERDC financial return has not been completed or loaded as yet.

Higher Degree by Research Completions supervised by Richard Mizerski

No completions found or audited.

Legend:
* Not a member of Deakin University at time of output.

DRO to publications collection last synchronised: Wednesday 23rd April 2014 10:04pm

Deakin University acknowledges the traditional land owners of present campus sites.

23rd July 2011