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Deakin Research

Research Output for Peter Oppenheim

Note: The 2012, 2013, 2014 publications have not been audited.

Jump to: Publications | Grants and Consultancies | HDR completions

Publications

2010 Deakin Graduate School of Business

Hagel, Pauline and Oppenheim, Peter (2010) The strawberry connection : case study for chapter 5, in Carpenter, Mason A; Sanders, WM Gerard; Rice, John and Martin, Nigel (eds), Strategic management : a dynamic perspective : concepts and cases, pp. 434-438, Pearson Australia, Frenchs Forest, N.S.W. [BN]
DRO entry for this publication

2008 Deakin Graduate School of Business

Oppenheim, P. (2008) Co-Editor Deakin Business Review [Z]
no DRO entry yet for this publication

2007 Deakin Graduate School of Business

Binney, Wayne*, Hall, John and Oppenheim, Peter (2007) The MOA framework and behavioural response, in Thyne, Maree; Deans, Kenneth and Gnoth, Juergen (eds), ANZMAC 2007 : 3Rs, reputation responsibility relevance : Proceedings of the 2007 Australian and New Zealand Marketing Academy conference, pp. 1144-1151, University of Otago, School of Business, Dept. of Marketing, Dunedin, N.Z. [E1]
DRO entry for this publication

Hall, John, O'Mahony, B.*, Oppenheim, Peter and Valos, Michael (2007) An analysis of the antecedents influencing female attendance at sporting events, in O'Mahony, Barry; Harris, Rob and Mair, Judith (eds), Fourth International Event Research Conference : re-evaluating the city/town : events as a catalyst for change, 11th to 12th July, 2007, Melbourne Australia, Victoria University, Melbourne, Vic. [E1]
DRO entry for this publication

2006 Deakin Graduate School of Business

Malhotra, N.*, Hall, John, Shaw, M.* and Oppenheim, Peter (2006) Marketing research : an applied orientation, Pearson Education Australia, Frenchs Forest, N.S.W. [A3]
DRO entry for this publication

Malhotra, Naresh*, Hall, John, Shaw, M.* and Oppenheim, Peter (2006) Instructor manuals, Marketing research, pp. 1-100, Pearson Education Australia, Frenchs Forest, N.S.W. [BN]
DRO entry for this publication

Binney, Wayne*, Hall, John and Oppenheim, Peter (2006) The nature and influence of motivation within the MOA framework : implications for social marketing, International journal of nonprofit and voluntary sector marketing, vol. 11, pp. 289-301, Wiley InterScience, London, England [C1]
ERA journal ID: 19797 – Scopus EID: Not tagged
DRO entry for this publication

Binney, Wayne*, Hall, John and Oppenheim, Peter (2006) Understanding the Components in Social Behavioural Change: Implications for Non-profit Organisations, International journal of knowledge, culture and change management, vol. 5, pp. 1-5, Common Ground Publishing Pty Ltd, Altona, Vic. [C1]
ERA journal ID: 11458 – Scopus EID: Not tagged
DRO entry for this publication

Binney, Wayne*, Oppenheim, Peter and Hall, John (2006) Towards the confirmation of the MOA model : an applied approach, in Ali, Yunus and van Dessel, Maria (eds), ANZMAC 2006 : Advancing theory, maintaining relevance : Proceedings of the 2006 Australian and New Zealand Academy of Marketing conference, pp. 1-7, Queensland University of Technology, School of Advertising, Marketing and Public Relations, Brisbane, Qld. [E1]
DRO entry for this publication

Hall, John, O'Mahony, G.*, Oppenheim, Peter and Valos, Michael (2006) An empirical analysis of attendance factors relating to the female sports market, in O'Mahony, Barry and Whitelaw, Paul (eds), CAUTHE 2006 : To the City and Beyond : Proceedings of the 16th Council for Hospitality and Tourism Educators Conference, Victoria University, Melbourne, Vic. [E1]
DRO entry for this publication

Oppenheim, Peter (2006) Strawberries any-time, any-day, any-where : a strategic marketing analysis, in Egan, John and Baines, Paul (eds), AM 2006 : Academy of Marketing Conference, London : Conference proceedings, pp. 1-4, Middlesex University Press, Middlesex, England [E1]
DRO entry for this publication

Oppenheim, Peter (2006) Developing rural policy : a case study in strategic marketing and planning, INBUSH 2006 : Amity International Business School, pp. 1-12 [L1]
DRO entry for this publication

2005 Deakin Graduate School of Business

Binney, Wayne*, Hall, John and Oppenheim, Peter (2005) Knowledge enhancement in the change process : social marketing and attitude change leading to improved environmental behaviour, International journal of knowledge culture and change management, vol. 3, pp. 193-206, Common Ground Publishing, Altona, Vic. [C1]
ERA journal ID: 11458 – Scopus EID: Not tagged
DRO entry for this publication

Orth, Ulrich R.*, Oppenheim, Peter and Firbasova, Zuzana* (2005) Measuring message framing effects across Europe, Journal of targeting, measurement and analysis for marketing, vol. 13, no. 4, pp. 313-326, 2008, Palgrave Macmillan Ltd, Hampshire, England [C1]
ERA journal ID: 35904 – Scopus EID: Not tagged
DRO entry for this publication

Errey, Robert* and Oppenheim, Peter (2005) A strategic approach to target marketing-choosing the preferred generic customer : a model of shareholder value performance, in Purchase, Sharon (eds), ANZMAC 2005 : Broadening the boundaries, conference proceedings, University of Western Australia, School of Business, Perth, W.A. [E1]
DRO entry for this publication

Knox, I.*, Hall, John and Oppenheim, Peter (2005) Regional online newspapers as a social marketing tool in the development of community involvement and local identity, in Rentschler, Ruth and Hall, John (eds), 2nd Australasian Nonprofit and Social Marketing Conference, Deakin University, Geelong, Vic. [E1]
DRO entry for this publication

Hall, John, Oppenheim, Peter, Binney, Wayne and Abubakar, Binta* (2005) The role of motivation in change management : an exploration of the not-for-profit context, in unknown (ed.), Management Conference 2005 : Knowledge and culture - organisational intangibles and their tangible value : 5th International Conference on Knowledge, Culture and Change in Organisations, Management Conference 2005, Island of Rhodes, Greece [E1.1]
DRO entry for this publication

2005 External

Binney, Wayne*, Hall, John and Oppenheim, Peter* (2005) Government influence on intrinsic and extrinsic motivation in environmental social marketing, in Rentschler, Ruth and Hall, John (eds), At the threshold : challenges and developments in social, sport and arts marketing proceedings of the 2nd Australasian Nonprofit and Social Marketing Conference, pp. 1-5, Deakin University, Geelong, Vic. [E1]
DRO entry for this publication

Thiry, Esther*, O'Mahony, Barry*, Hall, John and Oppenheim, Peter* (2005) Sports events and the female market : an investigation of attendance motivations, in Rentschler, Ruth and Hall, John (eds), At the threshold : challenges and developments in social, sport and arts marketing. Proceedings of the 2nd Australasian Nonprofit and Social Marketing Conference, Bowater School of Management, Deakin University, Geelong, Vic. [E1]
DRO entry for this publication

2004 External

Malhotra, Naresh K.*, Hall, John, Shaw, M.* and Oppenheim, Peter* (2004) Essentials of marketing research : an applied orientation, Pearson Education Australia, Frenchs Forest, NSW [A2]
DRO entry for this publication

Binney, Wayne*, Hall, John and Oppenheim, Peter* (2004) The precursors of motivation and their implications for social marketing, in Sullivan Mort, Gillian (eds), Nonprofit Marketing: Perspectives and Advances, pp. 12-18, Australian National University, Canberra, A.C.T. [E1]
DRO entry for this publication

Binney, Wayne*, Hall, John and Oppenheim, Peter* (2004) Evaluation of a social marketing program for an environmental problem, in Sullivan Mort, Gillian (eds), Nonprofit marketing : perspectives and advances : Proceedings from the 1st Australasian Nonprofit Marketing conference 2004, pp. 140-142, Australian National University, Canberra, A.C.T. [E1]
DRO entry for this publication

Binney, W.*, Hall, John and Oppenheim, Peter* (2004) Investigating social marketing, benchmarking and public policy development in environmental management, in Davis, Barry and Dermody, Janine (eds), Virtue in marketing : proceedings of the Academy of Marketing Conference, 6-9 July 2004, University of Gloucestershire Business School, pp. 1-12, University of Gloucestershire Business School, Cheltenham, England [E1]
DRO entry for this publication

Grants and Consultancies

All years

Research Income - Other Public Sector Funding

Oppenheim, P and Hall, J. Camping & Accommodation Product & Pricing Qualitative & Quantative Research Project 2009 PO# 220012 [U]

  • 2010: $1,979
  • 2009: $37,596

Higher Degree by Research Completions supervised by Peter Oppenheim

2008

Wayne Binney
Doctor of Philosophy, Thesis entitled: A Model of Behavioural Response in Social Marketing.
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Legend:
* Not a member of Deakin University at time of output.

DRO to publications collection last synchronised: Thursday 28th August 2014 10:04pm

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23rd July 2011