Research Output for Harmen Oppewal
Note: The 2012, 2013 publications have not been audited.
Jump to: Publications | Grants and Consultancies | HDR completions
Harmen Oppewal may be from another institution or only recently joined Deakin University.
Publications
2010 External
Oppewal, Harmen* and Vocino, Andrea (2010) Consumer choice of attribute in a limited information product selection task, INFORMS 2010 : Abstracts of the 32nd Annual Marketing Science Conference, University of Cologne, Cologne, Germany [L3]
DRO entry for this publication
2009 External
Vocino, Andrea and Oppewal, Harmen* (2009) What's in a name : using a cue diagnosticity framework to understand consumer product search behaviour, in Tojib, Dewi (eds), ANZMAC 2009 : Sustainable management and marketing conference, pp. 1-9, Monash University, Melbourne, Vic. [E1]
2008 External
Vocino, Andrea and Oppewal, H.* (2008) Structural equation modelling of complex sample survey : an application to brand signalling data, in Perks, Keith (eds), EMAC 2008 : Marketing landscapes : a pause for thought : conference proceedings of the 37th EMAC conference held 27-30 May 2008, Brighton, England, University of Brighton, Brighton, England [E1]
Bednall, David, Oppewal, Harmen* and Ringer, Allison (2008) The multidimensionality of fit from a cause-related marketing perspective, INFORMS 2008 : Abstracts of the 30th Annual Marketing Science Conference, p. 83, University of British Columbia, Vancouver, B.C. [E3]
2007 External
Bednall, David, Laochumnanvanit, Krongjit* and Oppewal, Harmen* (2007) Consumer responses to free service trial offers, INFORMS 2007 : Marketing Science Conference, p. 80, Singapore Management University, Singapore [L3]
2006 External
Vocino, Andrea and Oppewal, Harmen* (2006) Antecedents of brand credibility under asymmetrical information, in Ali, Yunus and van Dessel, Maria (eds), ANZMAC 2006 : Advancing theory, maintaining relevance, proceedings, pp. 1-7, Queensland University of Technology, School of Advertising, Marketing and Public Relations, Brisbane, Qld. [E1]
Polonsky, Michael*, Hoek, Janet*, Oppewal, Harmen*, McColl-Kennedy, Janet* and Wilkinson, Ian* (2006) ANZMAC 2006 : Advancing theory, maintaining relevance, proceedings : Special interest session : Establishing research networks and collaborations, in Polonsky, Michael; Hoek, Janet; Oppewal, Harmen; McColl-Kennedy, Janet and Wilkinson, Ian (eds), Queensland University of Technology, School of Advertising, Marketing and Public Relations, Brisbane, Qld. [E4.1]
2005 External
Ringer, Allison*, Oppewal, Harmen* and Bednall, David (2005) Cause-related marketing : an extension of the congruity concept, in Purchase, Sharon (eds), ANZMAC 2005 : Broadening the boundaries, conference proceedings, pp. 198-206, University of Western Australia, School of Business, Perth, W.A. [E1]
Vocino, Andrea and Oppewal, Harmen* (2005) The effect of store name investments on perceived store quality, in Purchase, Sharon (eds), ANZMAC 2005 Conference Program & Papers, pp. 136-142, ANZMAC, Carlton, Vic. [E1]
Vocino, Andrea and Oppewal, Harmen* (2005) Store names information signalling : a credibility perspective, in Davies, Doug; Fisher, Greg and Hughes, Raechel (eds), ANZAM 2005 : Engaging the multiple contexts of management : convergence and divergence of management theory and practice : proceedings of the 19th ANZAM conference, pp. 1-12, ANZAM, Canberra, A.C.T. [E1]
Grants and Consultancies
No grants and/or consultancies found or audited – the 2012 HERDC financial return has not been completed or loaded as yet.
Higher Degree by Research Completions supervised by Harmen Oppewal
No completions found or audited.
- Legend:
- * Not a member of Deakin University at time of output.
DRO to publications collection last synchronised: Sunday 19th May 2013 10:04pm
