Note: The 2012, 2013 publications have not been audited.
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James Pearce may be from another institution or only recently joined Deakin University.
2002 External
Pearce, J.E.*, Shaw, Robin, Webb, G.I.* and Garner, Brian (2002) Experimentation and self learning in continuous database marketing, in Kumar, Vipin (eds), 2002 IEEE International Conference on Data Mining : proceedings : 9-12 December, 2002, Maebashi City, Japan, pp. 775-778, IEEE Xplore, Piscataway, N.J. [E1]
DRO entry for this publication
Pearce, James E.*, Webb, Geoffrey I., Shaw, Robin and Garner, Brian (2002) A systemic approach to the database marketing process, in Shaw, R.; Adam, S. and McDonald, H. (eds), Proceedings of the Australian and New Zealand Marketing Academy Conference, pp. 2941-2948, ANZMAC, Geelong, Vic. [E1]
DRO entry for this publication
No grants and/or consultancies found or audited – the 2012 HERDC financial return has not been completed or loaded as yet.
No completions found or audited.
DRO to publications collection last synchronised: Tuesday 21st May 2013 10:04pm