Research Output for Desmond Minh Hou Poh
Note: The 2012, 2013 publications have not been audited.
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Publications
2002 School of Management and Marketing
Poh, Desmond Minh Hou and Adam, Stewart (2002) An exploratory investigation of attitude toward the website and the advertising hierarchy of effects, in Treloar, Andrew and Ellis, Allan (eds), AusWeb02, the Web enabled global village : proceedings of AusWeb02, the eighth Australian World Wide Web Conference, pp. 620-631, Southern Cross University, Lismore, N.S.W. [E1]
DRO entry for this publication
Grants and Consultancies
No grants and/or consultancies found or audited – the 2012 HERDC financial return has not been completed or loaded as yet.
Higher Degree by Research Completions supervised by Desmond Minh Hou Poh
No completions found or audited.
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- * Not a member of Deakin University at time of output.
DRO to publications collection last synchronised: Thursday 23rd May 2013 10:04pm
