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Poh, Desmond Minh Hou and Adam, Stewart (2002) An exploratory investigation of attitude toward the website and the advertising hierarchy of effects, in Treloar, Andrew and Ellis, Allan (eds), AusWeb02, the Web enabled global village : proceedings of AusWeb02, the eighth Australian World Wide Web Conference, pp. 620-631, Southern Cross University, Lismore, N.S.W. [E1]
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DRO to publications collection last synchronised: Tuesday 2nd September 2014 10:04pm