Research Output for Desmond Minh Hou Poh
Note: The 2012, 2013, 2014, 2015 publications have not been audited.
Poh, Desmond Minh Hou and Adam, Stewart (2002) An exploratory investigation of attitude toward the website and the advertising hierarchy of effects, in Treloar, Andrew and Ellis, Allan (eds), AusWeb02, the Web enabled global village : proceedings of AusWeb02, the eighth Australian World Wide Web Conference, pp. 620-631, Southern Cross University, Lismore, N.S.W. [E1]
DRO entry for this publication
No grants and/or consultancies found or audited – the 2014 HERDC financial return has not been completed or loaded as yet.
No completions found or audited.
- * Not a member of Deakin University at time of output.
DRO to publications collection last synchronised: Thursday 5th March 2015 10:04pm