Research Output for Wayne Alexander Read
Note: The 2012, 2013 publications have not been audited.
Jump to: Publications | Grants and Consultancies | HDR completions
Publications
2011 Deakin Graduate School of Business
Read, Wayne, Robertson, Nichola and McQuilken, Lisa (2011) A novel romance : the technology acceptance model with emotional attachment, Australasian marketing journal, vol. 19, no. 4, pp. 223-229, Elsevier, Oxford, England [C1]
ERA journal ID: 19788 – Scopus EID: Not taggedDRO entry for this publication
Read, Wayne, Robertson, Nichola and McQuilken, Lisa (2011) Conceptualising levels of customer relational outcomes within social media, in MacCarthy, Martin and Sanders, Dale (eds), ANZMAC 2011 conference proceedings : Marketing in the Age of Consumerism : Jekyll or Hyde?, pp. 1-10, ANZMAC 2011 Conference, Perth W. A. [E1]
2010 School of Management and Marketing
Read, Wayne, McQuilken, Lisa and Robertson, Nichola (2010) A novel romance : conceptualising emotional attachment as a barrier to adoption, in Unknown (ed.), ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, pp. 1-8, ANZMAC, Christchurch, New Zealand [E1]
Grants and Consultancies
No grants and/or consultancies found or audited – the 2012 HERDC financial return has not been completed or loaded as yet.
Higher Degree by Research Completions supervised by Wayne Alexander Read
No completions found or audited.
- Legend:
- * Not a member of Deakin University at time of output.
DRO to publications collection last synchronised: Wednesday 22nd May 2013 10:04pm
