Research Services Division

Deakin Research

Research Output for Wayne Alexander Read

Note: The 2012, 2013, 2014 publications have not been audited.

Jump to: Publications | Grants and Consultancies | HDR completions

Publications

2011 Deakin Graduate School of Business

Read, Wayne, Robertson, Nichola and McQuilken, Lisa (2011) A novel romance : the technology acceptance model with emotional attachment, Australasian marketing journal, vol. 19, no. 4, pp. 223-229, Elsevier, Oxford, England [C1]
ERA journal ID: 19788 – Scopus EID: Not tagged
DRO entry for this publication

Read, Wayne, Robertson, Nichola and McQuilken, Lisa (2011) Conceptualising levels of customer relational outcomes within social media, in MacCarthy, Martin and Sanders, Dale (eds), ANZMAC 2011 conference proceedings : Marketing in the Age of Consumerism : Jekyll or Hyde?, pp. 1-10, ANZMAC 2011 Conference, Perth W. A. [E1]
DRO entry for this publication

2010 School of Management and Marketing

Read, Wayne, McQuilken, Lisa and Robertson, Nichola (2010) A novel romance : conceptualising emotional attachment as a barrier to adoption, in Unknown (ed.), ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, pp. 1-8, ANZMAC, Christchurch, New Zealand [E1]
DRO entry for this publication

Grants and Consultancies

No grants and/or consultancies found or audited – the 2014 HERDC financial return has not been completed or loaded as yet.

Higher Degree by Research Completions supervised by Wayne Alexander Read

No completions found or audited.

Legend:
* Not a member of Deakin University at time of output.

DRO to publications collection last synchronised: Tuesday 22nd July 2014 10:04pm

Deakin University acknowledges the traditional land owners of present campus sites.

23rd July 2011