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Research Services Division

Deakin Research

Research Output for Byron Sharp

Note: The 2012, 2013, 2014, 2015 publications have not been audited.

Jump to: Publications | Grants and Consultancies | HDR completions

Byron Sharp may be from another institution or only recently joined Deakin University.


2012 External

Sharp, Byron*, Wright, Malcolm*, Dawes, John*, Driesener, Carl Barrie*, Meyer-Waarden, Lars*, Stocchi, Lara* and Stern, Philip* (2012) It's a dirichlet world: Modeling individuals' loyalties reveals how brands compete, grow, and decline, Journal of advertising research, vol. 52, no. 2, pp. 203-213, World Advertising Research Centre, Abingdon, Eng. [C2.1]
ERA journal ID: 19804 – Scopus EID: 2-s2.0-84863433981
Citation counts: Scopus - 5, Thomson - 4
DRO entry for this publication

2004 External

Romaniuk, Jenni*, Sharp, Byron*, Paech, Samantha* and Driesener, Carl* (2004) Brand and advertising awareness : a replication and extension of a known empirical generalisation, Australasian marketing journal, vol. 12, no. 3, pp. 70-80, Elsevier, Amsterdam, The Netherlands [C1.1]
ERA journal ID: 19788 – Scopus EID: 2-s2.0-38149029713
Citation counts: Scopus - 8
DRO entry for this publication

2003 External

McDonald, Heath, Corkindale, David* and Sharp, Byron* (2003) Behavioral versus demographic predictors of early adoption : a critical analysis and comparative test, Journal of marketing theory and practice, vol. 11, no. 3, pp. 84-95, Association of Marketing Theory and Practice, Armonk, N.Y. [C1]
ERA journal ID: 19830 – Scopus EID: Not tagged
DRO entry for this publication

2002 External

Vieceli, Julian and Sharp, Byron* (2002) Salience effects on recall, in Unknown (ed.), Proceedings of BAM2002 British Academy of Management Annual Conference, British Academy of Management, London, England [E1]
DRO entry for this publication

2001 External

Vieceli, Julian and Sharp, Byron* (2001) The inhibiting effect of brand salience on brand name recall, in Chetty, Sylvie and Collins, Brett (eds), ANZMAC 2001 : Proceedings of the Australian and New Zealand Marketing Academy Conference 2001., pp. 1-6, Australian and New Zealand Marketing Academy, Auckland, N.Z. [E1]
DRO entry for this publication

Grants and Consultancies

No grants and/or consultancies found or audited – the 2014 HERDC financial return has not been completed or loaded as yet.

Higher Degree by Research Completions supervised by Byron Sharp

No completions found or audited.

* Not a member of Deakin University at time of output.

DRO to publications collection last synchronised: Sunday 24th May 2015 10:04pm

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4th May 2015