Research Services Division

Deakin Research

Research Output for Robin Shaw

Note: The 2012, 2013, 2014 publications have not been audited.

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Publications

2010 Deakin Graduate School of Business

Vieceli, Julian and Shaw, Robin N. (2010) A model of brand salience, in Uncles, Mark D. (eds), Perspectives on brand management, pp. 122-137, Tilde University Press, Prahran, Vic. [B1.1]
DRO entry for this publication

Hagel, Pauline and Shaw, Robin (2010) How important is study mode in student university choice?, Higher education quarterly, vol. 64, no. 2, pp. 161-182, Wiley-Blackwell Publishing Ltd., Oxford, England [C1]
ERA journal ID: 19329 – Scopus EID: Not tagged
Citation counts: Scopus - 5
DRO entry for this publication

Taghian, Mehdi and Shaw, Robin (2010) Market fit and business performance : an empirical investigation, Journal of strategic marketing, vol. 18, no. 5, pp. 395-415, Routledge, Abingdon, England [C1]
ERA journal ID: 19840 – Scopus EID: Not tagged
DRO entry for this publication

Vieceli, Julian and Shaw, Robin (2010) Brand salience for fast-moving consumer goods : an empirically based model, Journal of marketing management, vol. 26, no. 13-14, pp. 1218-1238, Routledge, Abingdon, England [C1]
ERA journal ID: 19828 – Scopus EID: Not tagged
DRO entry for this publication

2009 Deakin Graduate School of Business

Robertson, Nichola and Shaw, Robin (2009) Predicting the likelihood of voiced complaints in the self-service technology context, Journal of service research, vol. 12, no. 1, pp. 100-116, Sage Publications, Thousand Oaks, Calif. [C1]
ERA journal ID: 19838 – Scopus EID: 2-s2.0-69849111546
Citation counts: Scopus - 12, Thomson - 12
DRO entry for this publication

Shore, Lori and Shaw, Robin (2009) Marketing competencies : a cross-cultural study in a multinational company, in Tojib, Dewi (eds), ANZMAC 2009 : Sustainable management and marketing conference, pp. 1-7, Monash University, Melbourne, Vic. [E1]
DRO entry for this publication

2008 Deakin Graduate School of Business

Taghian, Mehdi and Shaw, Robin (2008) The marketing audit and organizational performance an empirical profiling, Journal of marketing theory and practice, vol. 16, no. 4, pp. 341-349, M.E. Sharpe, Inc, New York, N.Y. [C1]
ERA journal ID: 19830 – Scopus EID: 2-s2.0-52749087486
Citation counts: Scopus - 5
DRO entry for this publication

Hagel, Pauline and Shaw, Robin (2008) The influence of delivery mode on consumer choice of university, in Borghini, Stefania; McGrath, Mary Ann and Otnes, Cele C. (eds), European advances in consumer research. Volume 8, pp. 531-536, Association for Consumer Research, Milan, Italy [E1]
DRO entry for this publication

Hall, John, Lockstone, Leonie*, Basarin, John and Shaw, Robin (2008) Battlefield tourism in Turkey : an empirical analysis of British ex-colonial event attendance, in Unknown (ed.), AM 2008 : Reflective marketing in a material world : Academy of Marketing Annual Conference 2008 Proceedings, pp. 1-8, Robert Gordon University, Aberdeen, Scotland [E1]
DRO entry for this publication

Hall, John, Zanon, Dino* and Shaw, Robin (2008) Tourism and recreation in natural environments : an empirical analysis of visitor satisfaction, in Unknown (ed.), AM 2008 : Reflective marketing in a material world : Academy of Marketing Annual Conference 2008 Proceedings, pp. 1-9, Robert Gordon University, Aberdeen, Scotland [E1]
DRO entry for this publication

Higgs, Bronwyn* and Shaw, Robin N. (2008) Information source usage and enthusiasm in opera : a comparative study, in Spanjaard, Daniela; Denize, Sara and Sharma, Neeru (eds), ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, pp. 1-7, Promaco Conventions, Canning Bridge, W.A. [E1]
DRO entry for this publication

Karg, Adam, McDonald, Heath and Shaw, Robin (2008) A longitudinal analysis of the halo effect of team success on season ticket holder attitudes, in Unknown (ed.), SMA 2008 : Bridging the gap : bringing the world down under : Proceedings of the 2008 6th annual conference for the Sport Marketing Association, pp. 1-11, SMA, Gold Coast, Queensland [E1]
DRO entry for this publication

Robertson, Nichola L. and Shaw, Robin N. (2008) Exploring self-service technology powerlessness, in Spanjaard, Daniela; Denize, Sara and Sharma, Neeru (eds), ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, pp. 1-7, Promaco Conventions, Canning Bridge, W.A. [E1]
DRO entry for this publication

Robertson, Nichola and Shaw, Robin (2008) Consumer dissatisfaction with self-service technologies : an empirical exploration of its antecedents, in Fuxman, Leonara (eds), GBATA 2008 : Global Business and Technology Association Tenth International Conference, pp. 923-930, Global Business and Technology Association, New York, N.Y. [E1]
DRO entry for this publication

Shaw, Robin (2008) Predicting opera attendance based on operetta attendance : some initial empirical results, in Unknown (ed.), AM 2008 : Reflective marketing in a material world : Academy of Marketing Annual Conference 2008 Proceedings, pp. 1-7, Robert Gordon University, Aberdeen, Scotland [E1]
DRO entry for this publication

Turner, K.*, McDonald, Heath and Shaw, Robin (2008) Outbound cause-related marketing at the West Coast Eagles : measuring awareness and impact, in Unknown (ed.), SMA 2008 : Bridging the gap : bringing the world down under : Proceedings of the 2008 6th annual conference for the Sport Marketing Association, pp. 1-9, SMA, Gold Coast, Queensland [E1]
DRO entry for this publication

Vieceli, Julian and Shaw, Robin (2008) The measurement of the number, uniqueness, and valence of brand associations across three product categories, in Unknown (ed.), AM 2008 : Reflective marketing in a material world : Academy of Marketing Annual Conference 2008 Proceedings, pp. 1-8, Robert Gordon University, Aberdeen, Scotland [E1]
DRO entry for this publication

Vieceli, Julian and Shaw, Robin (2008) Brand salience and purchasing for consumer banking services : an empirically-based model, in Unknown (ed.), AM 2008 : Reflective marketing in a material world : Academy of Marketing Annual Conference 2008 Proceedings, pp. 1-9, Robert Gordon University, Aberdeen, Scotland [E1]
DRO entry for this publication

Vieceli, Julian M. and Shaw, Robin N. (2008) Primacy and recency effects for the recall of brands across three product categories, in Spanjaard, Daniela; Denize, Sara and Sharma, Neeru (eds), ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, pp. 1-8, Promaco Conventions, Canning Bridge, W.A. [E1]
DRO entry for this publication

Zanon, D.*, Hall, John and Shaw, Robin (2008) Long term benefits of visitor monitoring : an Australian experience, in Raschi, Antonio and Trampetti, Sonia (eds), Management for protection and sustainable development : the Fourth International Conference on Monitoring and Management of Visitor Flows in Recreational and Protected Areas proceedings, Regione Toscana, Montecatini Terme, Italy [E1]
DRO entry for this publication

2007 Deakin Graduate School of Business

Hagel, Pauline and Shaw, Robin (2007) Choosing ICT? A segmentation analysis of students' preferences for hybrid study mode, in Atkinson, Roger (eds), Ascilite 2007, Singapore ICT- providing choices for learners and learning, 2-5 December 2007., pp. 373-376, ASCILITE, Singapore [E1]
DRO entry for this publication

Robertson, Nichola and Shaw, Robin (2007) Revisiting the typology of complaining behaviour: the context of self-service technologies, in Unknown (ed.), Flexible marketing in an unpredictable world : proceedings of the 36th EMAC conference held 22-25 May 2007, Reykjavik, Iceland., European Marketing Academy, Iceland [E1]
DRO entry for this publication

Robertson, Nichola and Shaw, Robin (2007) Self-service technologies and voice intentions : an empirical investigation, in Thyne, Maree; Deans, Kenneth R. and Gnoth, Juergen (eds), ANZMAC 2007 : 3Rs, reputation responsibility relevance, pp. 2655-2663, University of Otago, School of Business, Dept. of Marketing, Dunedin, N.Z. [E1]
DRO entry for this publication

Shore, Lori A. and Shaw, Robin (2007) The role of marketing employees in marketing performance : an empirical investigation, in Dall'Olmo Riley, Francesca; Lomax, Wendy and Robinson, Helen (eds), AM 2007 : Marketing theory into practice : 2007 Academy of Marketing Conference, pp. 1-12, Kingston Business School, Surrey, England [E1]
DRO entry for this publication

Vieceli, Julian and Shaw, Robin (2007) The composition of brand knowledge across product categories, in Dall'Olmo Riley, Francesca; Lomax, Wendy and Robinson, Helen (eds), AM 2007 : Marketing theory into practice : 2007 Academy of Marketing Conference, pp. 1-13, Kingston Business School, Surrey, England [E1]
DRO entry for this publication

2006 Deakin Graduate School of Business

Hagel, Pauline and Shaw, Robin (2006) Students' perceptions of study modes, Distance education, vol. 27, no. 3, pp. 283-302, Routledge, Abingdon, England [C1]
ERA journal ID: 20803 – Scopus EID: 2-s2.0-33750878189
Citation counts: Scopus - 11
DRO entry for this publication

Robertson, Nichola and Shaw, Robin (2006) Conceptualizing the ιnfluence of the self-service technology context on consumer voice, Services marketing quarterly, vol. 27, no. 2, pp. 33-50, Hapworth Press Inc., Binghamton, N.Y. [C1]
ERA journal ID: 19863 – Scopus EID: 2-s2.0-33746831999
Citation counts: Scopus - 4
DRO entry for this publication

Shaw, Robin and McDonald, Heath (2006) Season-ticket holder satisfaction and sponsor-related behaviour: evidence of a positive relationship, International journal of sports marketing & sponsorship, vol. 7, no. 4, pp. 318-325, Simon Rines, London, England [C1]
ERA journal ID: 19497 – Scopus EID: Not tagged
DRO entry for this publication

Hagel, Pauline and Shaw, Robin (2006) Allocative and informational pricing roles in MBA program choice, in Egan, John and Baines, Paul (eds), AM 2006 : Academy of Marketing Conference, London : Conference proceedings, pp. 1-12, Middlesex University Press, Middlesex, England [E1]
DRO entry for this publication

Harrison, Paul, Shaw, Robin and McDonald, Heath (2006) An exploration of the components of relational bonds to an arts festival brand, in Ali, Yunus and van Dessel, Maria (eds), ANZMAC 2006 : Advancing theory, maintaining relevance, proceedings, pp. 1-9, Queensland University of Technology, School of Advertising, Marketing and Public Relations, Brisbane, Qld. [E1]
DRO entry for this publication

Robertson, Nichola and Shaw, Robin (2006) Consumer complaint channel choice in self-service technology encounters, in Ali, Yunus and van Dessel, Maria (eds), ANZMAC 2006 : Advancing theory, maintaining relevance, proceedings, pp. 1-7, Queensland University of Technology, School of Advertising, Marketing and Public Relations, Brisbane, Qld. [E1]
DRO entry for this publication

Taghian, Mehdi and Shaw, Robin (2006) Marketing information sources and the performance of Australian businesses, in Ali, Yunus and van Dessel, Maria (eds), ANZMAC 2006 : Advancing theory, maintaining relevance, proceedings, pp. 1-7, Queensland University of Technology, School of Advertising, Marketing and Public Relations, Brisbane, Qld. [E1]
DRO entry for this publication

2005 Deakin Graduate School of Business

McDonald, Heath and Shaw, Robin N. (2005) Satisfaction as a predictor of football club members' intentions, International journal of sports marketing & sponsorship, vol. 7, no. 1, pp. 81-87, International Marketing Reports Ltd., London, England [C1]
ERA journal ID: 19497 – Scopus EID: Not tagged
DRO entry for this publication

Shaw, Robin and McDonald, Heath (2005) Relating on-field performance to paid football club membership, International journal of sports marketing & sponsorship, vol. 7, no. 1, pp. 68-74, International Marketing Reports, London, England [C1]
ERA journal ID: 19497 – Scopus EID: Not tagged
DRO entry for this publication

McQuilken, Lisa and Shaw, Robin (2005) Service failure and recovery in the presence of service guarantees, in Purchase, Sharon (eds), ANZMAC 2005 : Broadening the boundaries, conference proceedings, pp. 153-160, Australian and New Zealand Marketing Academy, Dunedin, N.Z. [E1]
DRO entry for this publication

McDonald, Heath and Shaw, Robin (2005) A comparison of the satisfaction of first year members with renewing members : differences in antecedents and outcomes, in Ghallachoir, Kate (eds), AM2005 : Marketing : building business, shaping society, pp. 1-8, Academy of Marketing, Dublin, Ireland [E1]
DRO entry for this publication

McDonald, Heath and Shaw, Robin N. (2005) Transferring goodwill : are positive attitudes towards the event related to positive results for the sponsor?, in Rentschler, Ruth and Hall, John (eds), At the threshold : challenges and developments in social, sport and arts marketing : proceedings of the 2nd Australasian Nonprofit and Social Marketing Conference, pp. 1-7, Deakin University, Geelong, Vic. [E1]
DRO entry for this publication

McDonald, Heath and Shaw, Robin (2005) The relationship between AFL season-ticket holder satisfaction and sponsor-related behaviour, in Purchase, Sharon (eds), ANZMAC 2005 : Broadening the boundaries, conference proceedings, pp. 36-42, ANZMAC, Dunedin, N.Z. [E1]
DRO entry for this publication

Pont, Marcin and Shaw, Robin (2005) Operationalising the balanced scorecard : an initial analysis of factor structure, in Purchase, Sharon (eds), ANZMAC 2005 : Broadening the boundaries, conference proceedings, pp. 1-8, ANZMAC, Dunedin, N.Z. [E1]
DRO entry for this publication

Robertson, Nichola L. and Shaw, Robin N. (2005) The measurement of attribution of blame in the self-service technology context, in Purchase, Sharon (eds), ANZMAC 2005 : Broadening the boundaries, conference proceedings, pp. 226-232, ANZMAC, Dunedin, N.Z. [E1]
DRO entry for this publication

Taghian, Mehdi and Shaw, Robin (2005) Marketing planning and business performance : an empirical study of large Australian organisations, in Purchase, Sharon (eds), ANZMAC 2005 : Broadening the boundaries, conference proceedings, ANAMAC, Dunedin, N.Z. [E1]
DRO entry for this publication

2004 Deakin Graduate School of Business

Adam, Stewart and Shaw, Robin (2004) Small business peceptions of online marketing research, Australasian journal of market research, vol. 12, no. 1, pp. 22-32, Market Research Society of Australia, North Sydney, N.S.W. [C1]
ERA journal ID: 40427 – Scopus EID: Not tagged
DRO entry for this publication

Harrison, Paul and Shaw, Robin (2004) Consumer satisfaction and post-purchase intentions: an exploratory study of museum visitors, International journal of arts management, vol. 6, no. 2, pp. 23-32, University of Montreal, Montreal, Canada [C1]
ERA journal ID: 39929 – Scopus EID: Not tagged
DRO entry for this publication

Harrison, Paul and Shaw, Robin (2004) Intra-organisational marketing culture and market orientation: a case study of the implementation of the marketing concept in a public library, Library management, vol. 25, no. 8/9, pp. 391-398, Emerald Group Publishing, Bingley, England [C1]
ERA journal ID: 10683 – Scopus EID: Not tagged
DRO entry for this publication

Pont, Marcin, Berry, Simon, Adam, Stewart and Shaw, Robin (2004) Marketing research and its value: the experience of Australian organisations, Australasian journal of market research, vol. 12, no. 1, pp. 9-21, Australian Market & Social Research Society, North Sydney, N.S.W. [C1]
ERA journal ID: 40427 – Scopus EID: Not tagged
DRO entry for this publication

Adam, Stewart and Shaw, Robin (2004) The contextual nature of the market orientation and organisational performance relationship: an Australian and New Zealand study, in Wiley, Jim and Thirkell, Peter (eds), ANZMAC 2004 : marketing accountabilities and responsibilities, proceedings, pp. 1-8, School of Marketing and International Business, Victoria University of Wellington, Wellington, N.Z. [E1]
DRO entry for this publication

Adam, Stewart and Shaw, Robin (2004) Marketing readiness of websites and organisational performance in Australia and New Zealand: a discussion of pre-test findings, in Treloar, Andrew and Ellis, Allan (eds), AusWeb X : the challenge of integration as the web moves into its second decade, pp. 25-35, Southern Cross University, Lismore, N.S.W. [E1]
DRO entry for this publication

McDonald, Heath, Shaw, Robin and Dell, Meagan (2004) The influence of point of identification on merchandise consumption, in Wiley, Jim and Thirkell, Peter (eds), ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings, pp. 1-7, ANZMAC, Dunedin, N.Z. [E1]
DRO entry for this publication

Pont, Marcin and Shaw, Robin N. (2004) The MORTN market orientation instrument - an empirical analysis, in Fullerton, Sam and Moore, David (eds), International business trends contemporary readings 2004 Edition, pp. 269-276, Academy of Business Administration, London, England [E1]
DRO entry for this publication

Pont, M. and Shaw, Robin (2004) Measuring marketing performance: comparing the literature with the perspective of business executives, in Neely, Andy; Kennerley, Mike and Walters, Angela (eds), Papers from the Fourth International Conference on Performance Measurement and Management PMA 2004, pp. 835-842, Cranfield School of Management, Cranfield, England [E1]
DRO entry for this publication

Robertson, Nichola and Shaw, Robin (2004) The need to vent and dissatisfactory self-service technology encounters, in Wiley, Jim and Thirkell, Peter (eds), ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings, ANZMAC, Dunedin, N.Z. [E1]
DRO entry for this publication

Shore, Lori A. and Shaw, Robin (2004) A conceptual model of the role of marketing employees in marketing performance, in Fullerton, Sam and Moore, David (eds), International business trends contemporary readings 2004 Edition, pp. 217-225, Academy of Business Administration, London, England [E1]
DRO entry for this publication

Slattery, Helen and Shaw, Robin (2004) Issues in measuring the return of marketing investment in sporting club brands, in Neely, Andy; Kennerley, Mike and Walters, Angela (eds), Papers from the Fourth International Conference on Performance Measurement and Management, pp. 931-938, Centre for Business Performance, Cranfield School of Management, Cranfield, England [E1]
DRO entry for this publication

Vieceli, Julian and Shaw, Robin (2004) An analysis of the involvement-commitment relationship across product categories, in Wiley, Jim and Thirkell, Peter (eds), ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings, pp. 1-7, ANZMAC, Dunedin, N.Z. [E1]
DRO entry for this publication

2003 Deakin Graduate School of Business

Adam, Stewart and Shaw, Robin (2003) Small business perceptions of postal and online survey research, in Kennedy, Rachel (eds), ANZMAC 2003 : a celebrations of Ehrenberg and Bass : marketing discoveries, knowledge and contribution, conference proceedings, pp. 1653-1659, ANZMAC, Dunedin, N.Z. [E1]
DRO entry for this publication

Hagel, Pauline and Shaw, Robin (2003) Correlates of student satisfaction with study modes, in Bond, Carol and Bright, Philippa (eds), Learning for an unknown future : proceedings of the 2003 annual international conference of the Higher Education Research and Development Society of Australasia (HERDSA), 6-9 July, Christchurch, New Zealand, pp. 264-272, HERDSA, Milperra, N.S.W. [E1]
DRO entry for this publication

Howell, Kenneth J. and Shaw, Robin N. (2003) Marketing of place to attract and retain population in regional Australia, in Farrell, A.; Lee, N. and Lings, I. (eds), History of the next decade : proceedings of the Academy of Marketing annual conference, pp. 1-16, Aston Business School, Aston University, Birmingham, England [E1]
DRO entry for this publication

McQuilken, Lisa and Shaw, Robin (2003) The robustness of the behavioural-intentions battery in services scenarios, in Kennedy, Rachel (eds), ANZMAC 2003 : a celebrations of Ehrenberg and Bass : marketing discoveries, knowledge and contribution, conference proceedings, pp. 2190-2196, ANZMAC, Dunedin, N.Z. [E1]
DRO entry for this publication

McClaren, Nicholas and Shaw, Robin (2003) Marketing position taxonomies : an empirical analysis, in Kennedy, Rachel (eds), ANZMAC 2003 : a celebrations of Ehrenberg and Bass : marketing discoveries, knowledge and contribution, conference proceedings, pp. 1854-1860, ANZMAC, Dunedin, N.Z. [E1]
DRO entry for this publication

Pont, Marcin and Shaw, Robin (2003) Measuring marketing performance: a critique of empirical literature, in Kennedy, Rachel (eds), ANZMAC 2003 : a celebrations of Ehrenberg and Bass : marketing discoveries, knowledge and contribution, conference proceedings, pp. 2064-2073, ANZMAC, Dunedin, N.Z. [E1]
DRO entry for this publication

Salha, R., McQuilken, Lisa and Shaw, Robin (2003) Service guarantees and customer satisfaction: an empirical study of guarantee type and service experience, in Byles, Charles M. (eds), Proceedings of the ... conference : selected papers and notes, pp. 206-214, Center for International Business, Warrensburg, Mo. [E1]
DRO entry for this publication

Shaw, Robin, Williams, Charles and Shore, Lori (2003) Career orientations of marketing employees : an empirical analysis, in Kennedy, Rachel (eds), ANZMAC 2003 : a celebrations of Ehrenberg and Bass : marketing discoveries, knowledge and contribution, conference proceedings, pp. 2431-2438, University of South Australia, Adelaide, S.A. [E1]
DRO entry for this publication

Slattery, Helen and Shaw, Robin (2003) Brand value in the context of Australian Football League clubs, in Kennedy, Rachel (eds), ANZMAC 2003 : a celebrations of Ehrenberg and Bass : marketing discoveries, knowledge and contribution, conference proceedings, pp. 712-722, University of South Australia, Adelaide, S. Aust. [E1]
DRO entry for this publication

2002 School of Management and Marketing

Gandhi-Arora, R. and Shaw, Robin (2002) Visitor loyalty in sport tourism: an empirical investigation, Current issues in tourism, vol. 5, no. 1, pp. 45-53, Channel View Productions, Clevedon, England [C1]
ERA journal ID: 19656 – Scopus EID: 2-s2.0-0036199141
Citation counts: Scopus - 8
DRO entry for this publication

Yaman, H. Ruhi* and Shaw, Robin (2002) Marketing research and small travel agents: an exploratory study, Journal of vacation marketing, vol. 8, no. 2, pp. 127-140, Henry Stewart Publications, London, England [C1]
ERA journal ID: 19682 – Scopus EID: Not tagged
DRO entry for this publication

Berry, Simon, Pont, Marcin, Adam, Stewart and Shaw, Robin (2002) Developing and testing a model of knowledge utilisation through marketing research, in Shaw, R.; Adam, S. and McDonald, H. (eds), ANZMAC 2002 : Proceedings of the Australian and New Zealand Marketing Academy Conference 2002, pp. 3361-3367, ANZMAC, Geelong, Vic. [E1]
DRO entry for this publication

Callaghan, Michael and Shaw, Robin (2002) A theoretical application of exchange theory to online purchase decisions, in Shaw, R.; Adam, S. and McDonald, H. (eds), Proceedings of the Australian and New Zealand Marketing Academy Conference 2002, pp. 3241-3249, ANZMAC, Melbourne, Vic. [E1]
DRO entry for this publication

Gandhi-Arora, Rachna and Shaw, Robin (2002) Customer characteristics, satisfaction, and repurchase intention, in Shaw, R.; Adam, S. and McDonald, H. (eds), Proceedings of the Australian and New Zealand Marketing Academy Conference 2002, pp. 3321-3326, ANZMAC, Geelong, Vic. [E1]
DRO entry for this publication

Hagel, Pauline and Shaw, Robin (2002) Pricing segmentation and MBA course choice, in Shaw, Robin; Adam, Stewart and McDonald, Heath (eds), ANZMAC 2002 : conference proceedings, pp. 3341-3347, Deakin University, Geelong, Vic. [E1]
DRO entry for this publication

Harrison, Paul and Shaw, Robin (2002) Intra-organisational attitudes to marketing and the Implementation of the marketing concept in nonprofit organisations, in Shaw, R.; Adam, S and McDonald, H. (eds), Proceedings of the Australian and New Zealand Marketing Academy Conference 2002, pp. 3301-3308, Deakin University, Geelong, Vic. [E1]
DRO entry for this publication

Harrison, Paul and Shaw, Robin (2002) Consumer satisfaction and post-purchase intentions: an exploratory study of museum visitors, in Unknown (ed.), New wave: entrepreneurship and the arts: symposium proceedings, pp. 1-8, Learning Services, Deakin University, Melbourne, Vic. [E1]
DRO entry for this publication

Howell, Ken and Shaw, Robin (2002) Modelling the marketing of place by local government in Australia, in Unknown (ed.), Proceedings of the Australian and New Zealand Marketing Academy Conference 2002, pp. 3251-3257, ANZMAC, Dunedin, N.Z. [E1]
DRO entry for this publication

McClaren, Nick and Shaw, Robin (2002) Research methods in sales ethics: a review of the empirical literature, in Shaw, Robin N.; Adam, Stewart and McDonald, Health (eds), Proceedings of the Australian and New Zealand Marketing Academy Conference, pp. 601-609, Australian and New Zealand Academy of Marketing, Melbourne, Vic. [E1]
DRO entry for this publication

Pearce, James E.*, Webb, Geoffrey I., Shaw, Robin and Garner, Brian (2002) A systemic approach to the database marketing process, in Shaw, R.; Adam, S. and McDonald, H. (eds), Proceedings of the Australian and New Zealand Marketing Academy Conference, pp. 2941-2948, ANZMAC, Geelong, Vic. [E1]
DRO entry for this publication

Pearce, J.E.*, Shaw, Robin, Webb, G.I.* and Garner, Brian (2002) Experimentation and self learning in continuous database marketing, in Kumar, Vipin (eds), 2002 IEEE International Conference on Data Mining : proceedings : 9-12 December, 2002, Maebashi City, Japan, pp. 775-778, IEEE Xplore, Piscataway, N.J. [E1]
DRO entry for this publication

Robertson, Nichola and Shaw, Robin (2002) The dimensions of self-service technologies and the relation to 'self', in Shaw, Robin; Adam, Stewart and McDonald, Heath (eds), ANZMAC 2002 : conference proceedings, pp. 3161-3167, Deakin University, Geelong, Vic. [E1]
DRO entry for this publication

Taghian, Mehdi* and Shaw, Robin (2002) The marketing audit and business performance: an empirical study of large Australian companies, in Shaw, R.; Adam, S. and McDonald, H. (eds), ANZMAC 2002 : Proceedings of the Australian and New Zealand Marketing Academy Conference, pp. 3151-3157, Deakin University, Geelong, Vic. [E1]
DRO entry for this publication

Shaw, Robin, Adam, Stewart and McDonald, Heath (2002) ANZMAC 2002 : conference proceedings, in Shaw, Robin; Adam, Stewart and McDonald, Heath (eds), Deakin University, Geelong, Vic. [E4]
DRO entry for this publication

2001 School of Management and Marketing

Adam, Stewart and Shaw, Robin (2001) Experiential dimensions in internet marketing : an exploratory investigation, in Chetty, Sylvie and Collins, Brett (eds), ANZMAC 2001 : Bridging marketing theory and practice, conference proceedings, pp. 1-7, ANZMAC, Dunedin, N.Z. [E1]
DRO entry for this publication

Bell, George and Shaw, Robin (2001) Extending social marketing to emergency services organisations, in Chetty, Sylvie and Collins, Brett (eds), Proceedings of The Australian and New Zealand Marketing Academy Conference, pp. 1-7, ANZMAC, Auckland, New Zealand [E1]
DRO entry for this publication

Callaghan, Michael and Shaw, Robin (2001) Relationship orientation : towards an antecedent model of trust in marketing relationships, in Chetty, Sylvie and Collins, Brett (eds), Proceedings of the Australian and New Zealand Marketing Academy Conference 2001., pp. 1-9, ANZMAC, Dunedin, N.Z. [E1]
DRO entry for this publication

Gandhi-Arora, R. and Shaw, Robin (2001) Relationship marketing and tourism special events: an exploratory analysis, in Ferguson, Ronald and Paulin, Michele (eds), 9th international colloquium in relationship marketing, pp. 46-64, John Molson School of Business, Concordia University, Montreal, Canada [E1]
DRO entry for this publication

Gandhi-Arora, R. and Shaw, Robin (2001) Antecedents of recommending infrequently purchased services: a conceptualisation and an empirical analysis, in Chetty, Sylvie and Collins, Brett (eds), Proceedings of the Australian and New Zealand Marketing Academy Conference 2001, pp. 1-8, ANZMAC, Auckland, New Zealand [E1]
DRO entry for this publication

Gountas, John and Shaw, Robin (2001) Personality, quality and satisfaction in airline services, in Chetty, Sylvie and Collins, Brett (eds), Proceedings of the Australian and New Zealand Marketing Academy Conference 2001, pp. 1-8, Australian and New Zealand Academy of Marketing, Auckland, N.Z. [E1]
DRO entry for this publication

Gountas, Sandra and Shaw, Robin (2001) Extended-duration services evaluation: an exploratory study, in Chetty, Sylvie and Collins, Brett (eds), Proceedings of the Australian and New Zealand Marketing Academy Conference 2001, pp. 1-7, ANZMAC, Auckland, New Zealand [E1]
DRO entry for this publication

Harrison, Paul and Shaw, Robin (2001) An empirical investigation of the relationship between satisfaction, intention to repurchase, and intention to recommend infrequently used services, in Paulin, Michèle and Ferguson, Ronald (eds), 9th International Colloquium in Relationship Marketing, pp. 31-45, Concordia University, Montréal, Québec [E1]
DRO entry for this publication

Howell, Ken and Shaw, Robin (2001) Guanxi in a sub-national cross-cultural setting, in Chetty, Sylvie and Collins, Brett (eds), Proceedings of the Australian and New Zealand Marketing Academy Conference 2001, pp. 1-7, ANZMAC, Auckland, New Zealand [E1]
DRO entry for this publication

McQuilken, Lisa, Breth, Ron and Shaw, Robin (2001) Relationship marketing and pay TV: satisfaction, complaining behavior, service recovery, and repurchase, in Ferguson, Ronald and Paulin, Michele (eds), 9th international colloquium in relationship marketing, pp. 1-17, Montreal, Canada, John Molson School of Business, Concordia Universi [E1]
DRO entry for this publication

McQuilken, Lisa, Breth, Ron and Shaw, Robin (2001) Satisfaction, complaining behaviour and repurchase: an empirical study of a subscription service, in Chetty, Sylvie and Collins, Brett (eds), Proceedings of the Australian and New Zealand Marketing Academy Conference 2001., pp. 1-7, Australian and New Zealand Academy of Marketing, Auckland, N.Z. [E1]
DRO entry for this publication

McClaren, Nick and Shaw, Robin (2001) Need for cognition, information and moral decision making in marketing exchange: a partial model, in Moore, Robert and Moore, Melissa (eds), Proceedings of the annual conference of the Academy of Marketing Science, San Diego, Calif., May 30-June 2, 2001, pp. 124-130, Academy of Marketing Science, Coral Gables, Fla. [E1]
DRO entry for this publication

Robertson, Nichola and Shaw, Robin (2001) Consumer complaint behaviour and relationship marketing: a research agenda, in Chetty, Sylvie and Collins, Brett (eds), Proceedings of The Australian and New Zealand Marketing Academy Conference, pp. 1-8, ANZMAC, Auckland, New Zealand [E1]
DRO entry for this publication

Robertson, Nichola and Shaw, Robin (2001) A conceptual alignment of relationship marketing and consumer complaint behavior: the moderating role of technology in consumer-service provider relationships, in Paulin, Michèle and Ferguson, Ronald (eds), 9th international colloquium in relationship marketing, pp. 69-87, Concordia University, Montreal, Canada [E1]
DRO entry for this publication

Taghian, Mehdi* and Shaw, Robin (2001) Market orientation and organisational performance: the influence of moderators, in Chetty, Sylvie and Collins, Brett (eds), ANZMAC 2001 : Bridging Marketing Theory and Practice, conference proceedings, pp. 1-7, Massey University, Auckland, N.Z. [E1]
DRO entry for this publication

2000 School of Management and Marketing

Davidson, R.* and Shaw, R. (2000) Influencing the Survey Response of Convention Delegates-Effectiveness and Efficiency, in O'Cass (ed.), ANZMAC 2000: Australian and New Zealand Marketing Academy Conference, pp. 247-251, Australia and New Zealand Marketing Academy, Gold Coast, Queensland [E1]
no DRO entry yet for this publication

Gandhi-Arora, R. and Shaw, R. (2000) Satisfaction, Novelty Seeking and Repurchase in Tourism Special Events: An Exploratory Analysis, in O'Cass (ed.), ANZMAC 2000: Australian and New Zealand Marketing Academy Conference, pp. 389-394, Australia and New Zealand Marketing Academy, Gold Coast, Queensland [E1]
no DRO entry yet for this publication

McQuilken, L., Breth, R. and Shaw, R. (2000) Consumer Expectations and Satisfaction Levels: An Evaluation of Tourism in the Otway Region, in Aron O'Cass (ed.), ANZMAC 2000: Australian and New Zealand Marketing Academy Conference, pp. 811-815, Australian and New Zealand Marketing Academy, Gold Coast,Queensland [E1]
no DRO entry yet for this publication

Taghian, M.* and Shaw, R. (2000) Industrial Mail Survey Response: An Experimental Approach, in O'Cass (ed.), ANZMAC 2000: Australian and New Zealand Marketing Academy Conference, pp. 1239-1243, Australia and New Zealand Marketing Academy, Gold Coast, Queensland [E1]
no DRO entry yet for this publication

Yaman, H.* and Shaw, R. (2000) Managers' Satisfaction with Marketing Research: An Exploratory Study, in O'Cass (ed.), ANZMAC 2000: Australian and New Zealand Marketing Academy Conference, pp. 1482-1486, Australia and New Zealand Marketing Academy, Gold Coast, Queensland [E1]
no DRO entry yet for this publication

Grants and Consultancies

All years

Research Income - National Competitive Grants

Hall, J and Shaw, R. Understanding innovative opera attendees: modelling the responsiveness to marketing alternatives in a dynamic subscription market, ARC Collaborative - Linkage - Projects (Round 1) [T]

  • 2010: $90,291
  • 2009: $104,066
  • 2008: $132,600

Shaw, R and McDonald, H. Modelling the Influence of Organisational Identification and Marketing Actions on Membership Behaviour for Australian Football League Clubs, Australian Research Council Linkage Project [T]

  • 2007: $79,610
  • 2006: $72,828
  • 2005: $132,730

Shaw, R. A Longitudinal Study of the Role of Marketing Competencies in Individual and Organisational Performance, Australian Research Council Linkage APAI [T]

  • 2006: $18,054
  • 2005: $24,650
  • 2004: $24,148
  • 2003: $23,578

Shaw, R. Brand Value, Sporting Sponsorship and Return-on-Marketing-Investment: A Longitudinal Study including the Development of a Measurement Instrument, Australian Research Council Linkage APAI [T]

  • 2005: $29,998
  • 2004: $29,386
  • 2003: $28,696

Shaw, R. Modelling the Diffusion of Innovation in Marketing Research, ARC - Discovery [T]

  • 2002: $51,094

Research Income - Other Public Sector Funding

McDonald, H, Harrison, P and Shaw, R. Antecedents of Public Involvement with Australian Heritage: Marketing and Performance Measurement [U]

  • 2006: $49,522
  • 2004: $70,000

Shaw, R. Yarra Shuttle Service Evaluation - Price Responsiveness Study [U]

  • 2003: $2,000

Research Income - Industry and Other Funding

Shaw, R. A Longitudinal Study of the Role of Marketing Competencies in Individual and Organisational Performance [V]

  • 2005: $5,000
  • 2004: $5,000
  • 2003: $5,000

Shaw, R. Brand Value, Sporting Sponsorship and Return-on-Marketing-Investment: A Longitudinal Study including the Development of a Measurement Instrument [V]

  • 2005: $5,000
  • 2004: $5,000
  • 2003: $5,000

Research Income - Industry and Other Funding - Australian

Hall, J and Shaw, R. Understanding innovative opera attendees: modelling the responsiveness to marketing alternatives in a dynamic subscription market [V.1]

  • 2010: $21,300
  • 2009: $21,300
  • 2008: $21,300

Shaw, R and Hall, J. Evaluating the role of the research audit in strategy formulation. [V.1]

  • 2008: $20,000

Shaw, R and McDonald, H. Modelling the Influence of Organisational Identification and Marketing Actions on Membership Behaviour for Australian Football League Clubs [V.1]

  • 2007: $50,000
  • 2006: $50,000
  • 2005: $50,000

Higher Degree by Research Completions supervised by Robin Shaw

2008

Marcin Pont
Doctor of Philosophy, Thesis entitled: Influences on Organisational Performance.
Deakin Graduate School of Business Requires an Internet connection

Lori Shore
Doctor of Philosophy, Thesis entitled: Employee Competency and Marketing Performance: An Empirical Investigation.
Deakin Graduate School of Business Requires an Internet connection

2007

Nichola Robertson
Doctor of Philosophy, Thesis entitled: Self-Service Technologies and Consumer Complaining Behaviour: An Empirical Investigation.
Deakin Graduate School of Business Requires an Internet connection

Julian Vieceli
Doctor of Philosophy, Thesis entitled: Defining and Operationalising Brand Salience.
Deakin Graduate School of Business Requires an Internet connection

2005

Rachna Gandhi-Arora
Doctor of Philosophy, Thesis entitled: Customer Satisfaction, Novelty-Seeking and Loyalty in Intermittently Available Services.
Deakin Graduate School of Business Requires an Internet connection

Pauline Hagel
Doctor of Philosophy, Thesis entitled: Study Mode and Student University Choice: An Empirical Investigation.
Deakin Graduate School of Business Requires an Internet connection

Paul Harrison
Doctor of Philosophy, Thesis entitled: Brand Affinity and Consumer Repurchase Behaviour: An Empirical Analysis.
Deakin Graduate School of Business Requires an Internet connection

2004

Mehdi Taghian
Doctor of Philosophy, Thesis entitled: Market Fit, Market Orientation and Business Performance: An Empirical Investigation.
Deakin Graduate School of Business Requires an Internet connection

Legend:
* Not a member of Deakin University at time of output.

DRO to publications collection last synchronised: Sunday 20th April 2014 10:04pm

Deakin University acknowledges the traditional land owners of present campus sites.

23rd July 2011