Research Output for Mark Sheehan
Note: The 2012, 2013 publications have not been audited.
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Publications
2012 School of Communication and Creative Arts
Sheehan, Mark and Sekuless, Peter* (2012) The influence seekers - political lobbying in Australia, in Sheehan, Mark and Sekuless, Peter (eds), Australian Scholarly Publishing, Melbourne, Vic. [A7]
DRO entry for this publication
Sheehan, Mark (2012) Looking at lobbying, in Sheehan, Mark and Sekuless, Peter (eds), The influence seekers : political lobbying in Australia, pp. ix-xiii, Australian Scholarly Publishing, Melbourne, Vic. [B1]
Sheehan, Mark (2012) Lobbying defined and observed, in Sheehan, Mark and Sekuless, Peter (eds), The influence seekers : political lobbying in Australia, pp. 1-15, Australian Scholarly Publishing, Melbourne, Vic. [B1]
Sheehan, Mark (2012) Introduction, in Manallack, Stephen (eds), Soft skills for a flat world, pp. 1-8, Tata McGraw-Hill, Delhi, India [B1]
Sheehan, Mark (2012) The 4Cs of public relations, Public relations voice, vol. 16, no. 3-4, p. 17, CVN public relations foundation, Hyderabad, India [C3]
ERA journal ID: Not matching ERA journal listSheehan, Mark (2012) PR through a western prism : Why nations should not ignore their defining points of difference, IPRA thought leadership series, vol. 14, p. 1, International Public Relations Association : IPRA, London, England [C3]
ERA journal ID: Not matching ERA journal listSheehan, Mark (2012) Lobbying in Australia : child or sibling of public relations, in unknown (ed.), ANZCA 2012 : Communicating Change and Changing Communication in the 21st Century, Australian and New Zealand Communication Association, Adelaide, S. A. [E1]
Sheehan, Mark and Turnbull, Noel* (2012) The impact of divergent historical and cultural factors on convergence in global communication practice, in Sison, Marianne D. and Sheehan, Mark (eds), World Public Relations Forum Research Colloquium conference proceedings, pp. 128-131, World Public Relations Forum, Public Relations Institute of Australia, Melbourne, Vic. [E2]
Sheehan, M. J. A. (2012) The langauge of tourism : perfecting soft skills in a flat world, in unknown (ed.), PRSI : Proceedings of the 34th All India Public Relations Conference : Communication Strategies for Travel and Tourism, Public Relations Society of India, Shimla, India [EN]
2011 School of Communication and Creative Arts
Sheehan, Mark (2011) Public relations : public relations cases (ninth edition), Asia Pacific public relations journal, vol. 12, no. 2, p. 81, Deakin University, Burwood, Vic. [C4]
ERA journal ID: 31120 – Scopus EID: Not taggedSheehan, Mark (2011) Public relations : theories, practices, critiques : Jim Macnamara, Pearson 2012, Asia Pacific public relations journal, vol. 12, no. 2, pp. 79-80, Deakin University, Burwood, Vic. [C4]
ERA journal ID: 31120 – Scopus EID: Not taggedSheehan, Mark (2011) The 1947 bank nationalisation scheme : a prehistory of issues management?, in Unknown (ed.), 7th Australian Media Traditions Conference : Trends, Traditions & Transformations : Conference Abstracts, pp. 1-11, Swinburne University of Technology, Melbourne, Vic. [E1]
Sheehan, Mark (2011) Learning from previous competition : the use of public relations techniques in averting an industry-wide crisis in the 1947 Australian bank nationalisation scheme, in Lalueza, Ferran; McKie, David and Xifra, Jordi (eds), Competing identities : The state of play of PR in the 2010s : Proceedings of the Barcelona Meeting COM #1: International PR 2011 Conference Barcelona, The conference, Barcelona, Spain [E2]
2009 School of Communication and Creative Arts
Sheehan, Mark and Xavier, Robina* (2009) Public relations campaigns, in Sheehan, Mark and Xavier, Robina (eds), Oxford University Press, South Melbourne, Vic. [A7]
Sheehan Mark (2009) Introduction to public relations campaigns, in Sheehan, Mark and Xavier, Robina (eds), Public relations campaigns, pp. 1-9, Oxford University Press, South Melbourne, Vic. [B1]
Sheehan, Mark (2009) Understanding research : methodology and terminology, in Sheehan, Mark and Xavier, Robina (eds), Public relations campaigns, pp. 53-64, Oxford University Press, South Melbourne, Vic. [B1]
Sheehan, Mark (2009) Overview of twentieth-century campaigns, in Sheehan, Mark and Xavier, Robina (eds), Public relations campaigns, pp. 11-30, Oxford University Press, South Melbourne, Vic. [B1]
2008 School of Communication and Creative Arts
Sheehan, Mark (2008) Implementing elements of Schon's reflective practitioner in an undergraduate public relations program, in Tilley, Elspeth (eds), ANZCA 08 : Power and Place : Refereed Proceedings of the Australian and New Zealand Communication Association Conference 2008, pp. 1-13, Massey University, Department of Communication, Journalism & Marketing, Wellington, N.Z. [E1.1]
2005 School of Communication and Creative Arts
Sheehan, Mark (2005) Super size me : a comparative analysis of responses to crisis by McDonald's American and McDonald's in Australia, in Galloway, Chris and Kwansah-Aidoo, Kwamena (eds), Public relations issues and crisis management, pp. 67-79, Social Science Press, Southbank, Vic. [B2]
Sedorkin, Gail and Sheehan, Mark (2005) Media relations training: the shifting focus, Asia Pacific public relations journal, vol. 6, no. 1, pp. 73-83, University of Canberra, Cambridge, England [C1]
ERA journal ID: 31120 – Scopus EID: Not taggedSheehan, Mark (2005) Crisis management in Australia : McDonalds case study, Public relations voice, vol. 8, no. 2, p. 13, Dr. C.V. Narasimha Reddi, Hyderabad, Ιndia [C3]
ERA journal ID: Not matching ERA journal list2004 School of Communication and Creative Arts
Holt, Dale and Sheehan, Mark (2004) Designing contemporary learning environments for excellence in public relations, Asia Pacific public relations journal, vol. 5, no. 1, pp. 21-33, University of Canberra Division of Communication and Eduction, Canberra, A.C.T [C1]
ERA journal ID: 31120 – Scopus EID: Not taggedSheehan, Mark (2004) Issues management in Australian financial institutions: a competitive advantage, Competition forum, pp. 324-331, American Society for Competitiveness, Indiana, PA. [E1]
2002 External
Sheehan, Mark*, Cahill, H*, Rowling, L*, Marshall, Bernard, Wynn, J* and Holdsworth, R* (2002) Establising a role for schools in mental health promotion: the mindmatters project, in Graham, Martin and Walker, Lyn (eds), Mental health promotion, concepts and practice, young people, pp. 111-127, McGraw-Hill, Sydney, Australia [B1]
Grants and Consultancies
All years
Research Income - Other Public Sector Funding
Birch, D, McWilliams, J and Sheehan, M. Corporate Citizenship Research [U]
- 2002: $10,000
- 2001: $9,092
- 2000: $15,000
Research Income - Industry and Other Funding
Birch, D, McWilliams, J and Sheehan, M. Corporate Citizenship in Australia [V]
- 2002: $38,182
- 2001: $38,182
- 2000: $30,000
Higher Degree by Research Completions supervised by Mark Sheehan
No completions found or audited.
- Legend:
- * Not a member of Deakin University at time of output.
DRO to publications collection last synchronised: Thursday 23rd May 2013 10:04pm
