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Deakin Research

Research Output for Mark Sheehan

Note: The 2012, 2013, 2014 publications have not been audited.

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Publications

2014 School of Communication and Creative Arts

Sheehan, Mark and Xavier, Robina* (2014) Public relations campaigns, in Sheehan, Mark and Xavier, Robina (eds), Oxford University Press, South Melbourne, Vic [A3.1]
DRO entry for this publication

Johnston, Jane* and Sheehan, Mark (2014) Theory and practice: public relations, in Johnston, Jane and Sheehan, Mark (eds), Allen & Unwin, Crows Nest, NSW [A7]
DRO entry for this publication

Sheehan, Mark (2014) Super size me : a tale of two nations, in Jaques, Tony (eds), Issue and crisis management : exploring issues, crises risk and reputation, pp. 67-68, Oxford University Press, South Melbourne, Vic. [B1]
DRO entry for this publication

Sheehan, Mark (2014) Lost in translation : Tourism Australia's 'Where the bloody hell are you?" campaign, in Jaques, Tony (eds), Issue and crisis management exploring issues, crises risk and reputation, pp. 90-91, Oxford University Press, South Melbourne, Vic. [B1]
DRO entry for this publication

Sheehan, Mark (2014) Public relations campaigns in Australia: a historical overview, in Sheehan, Mark and Xavier, Robina (eds), Public relations campaigns, pp. 10-28, Oxford University Press, South Melbourne, Vic [B1]
DRO entry for this publication

Sheehan, Mark (2014) A brief history of public relations in Australia and New Zealand, in Johnston, Jane and Sheehan, Mark (eds), Public relations: theory and practice, pp. 20-46, Allen & Unwin, Crows Nest, NSW [B1]
DRO entry for this publication

Sheehan, Mark and Manallack, David* (2014) Public relations in the finance sector: India equities, in Sheehan, Mark and Xavier, Robina (eds), Public Relations Campaigns, pp. 138-153, Oxford University Press, South Melbourne, Vic [B1]
DRO entry for this publication

Sheehan, Mark (2014) Australasia, in Watson, Tom (eds), Asian perspectives on the development of public relations : other voices, pp. 4-13, Palgrave Pivot, London, England [B1]
DRO entry for this publication

Sheehan, Mark (2014) Introduction to public relations campaigns, in Sheehan, Mark and Xavier, Robina (eds), Public relations campaigns, pp. 1-9, Oxford University Press, South Melbourne, Vic. [BN]
DRO entry for this publication

Sheehan, Mark (2014) Book review : Public relations and the making of modern Britain – Stephen Tallents and the birth of a progressive media profession (2012) by Scott Anthony, Asia Pacific public relations journal, vol. 14, no. 1-2, pp. 131-134, SCCA, Deakin University, Waurn Ponds, Vic. [C2]
ERA journal ID: 31120 – Scopus EID: Not tagged
DRO entry for this publication

2013 School of Communication and Creative Arts

Sheehan, Mark and Turnbull, Noel* (2013) The impact of divergent historical and cultural factors on convergence in global communication practice, Asia Pacific public relations journal, vol. 14, no. 1&2, pp. 33-49, SCCA, Deakin University, Waurn Ponds, Vic. [C1]
ERA journal ID: 31120 – Scopus EID: Not tagged
DRO entry for this publication

2012 School of Communication and Creative Arts

Sheehan, Mark and Sekuless, Peter* (2012) The influence seekers : political lobbying in Australia, in Sheehan, Mark and Sekuless, Peter (eds), Australian Scholarly Publishing, Melbourne, Vic. [A7.1]
DRO entry for this publication

Sheehan, Mark (2012) Introduction, in Manallack, Stephen (eds), Soft skills for a flat world, pp. 1-8, Tata McGraw-Hill, Delhi, India [B1]
DRO entry for this publication

Sheehan, Mark (2012) Lobbying defined and observed, in Sheehan, Mark and Sekuless, Peter (eds), The influence seekers : political lobbying in Australia, pp. 1-14, Australian Scholarly Publishing, Melbourne, Vic. [B1]
DRO entry for this publication

Sheehan, Mark (2012) Looking at lobbying, in Sheehan, Mark and Sekuless, Peter (eds), The influence seekers : political lobbying in Australia, pp. ix-xiii, Australian Scholarly Publishing, Melbourne, Vic. [B1]
DRO entry for this publication

Sheehan, Mark (2012) The 4Cs of public relations, Public relations voice, vol. 16, no. 3-4, p. 17, CVN public relations foundation, Hyderabad, India [C3]
ERA journal ID: Not matching ERA journal list
DRO entry for this publication

Sheehan, Mark (2012) PR through a western prism : Why nations should not ignore their defining points of difference, IPRA thought leadership series, vol. 14, p. 1, International Public Relations Association : IPRA, London, England [C3]
ERA journal ID: Not matching ERA journal list
DRO entry for this publication

Sheehan, Mark (2012) Lobbying in Australia : child or sibling of public relations, in unknown (ed.), ANZCA 2012 : Communicating Change and Changing Communication in the 21st Century, Australian and New Zealand Communication Association, Adelaide, S. A. [E1]
DRO entry for this publication

Sheehan, Mark and Turnbull, Noel* (2012) The impact of divergent historical and cultural factors on convergence in global communication practice, in Sison, Marianne D. and Sheehan, Mark (eds), World Public Relations Forum Research Colloquium conference proceedings, pp. 128-131, World Public Relations Forum, Public Relations Institute of Australia, Melbourne, Vic. [E2]
DRO entry for this publication

Sheehan, M. J. A. (2012) The langauge of tourism : perfecting soft skills in a flat world, in unknown (ed.), PRSI : Proceedings of the 34th All India Public Relations Conference : Communication Strategies for Travel and Tourism, Public Relations Society of India, Shimla, India [EN]
DRO entry for this publication

2011 School of Communication and Creative Arts

Sheehan, Mark (2011) Public relations : public relations cases (ninth edition), Asia Pacific public relations journal, vol. 12, no. 2, p. 81, Deakin University, Burwood, Vic. [C4]
ERA journal ID: 31120 – Scopus EID: Not tagged
DRO entry for this publication

Sheehan, Mark (2011) Public relations : theories, practices, critiques : Jim Macnamara, Pearson 2012, Asia Pacific public relations journal, vol. 12, no. 2, pp. 79-80, Deakin University, Burwood, Vic. [C4]
ERA journal ID: 31120 – Scopus EID: Not tagged
DRO entry for this publication

Sheehan, Mark (2011) The 1947 bank nationalisation scheme : a prehistory of issues management?, in Unknown (ed.), 7th Australian Media Traditions Conference : Trends, Traditions & Transformations : Conference Abstracts, pp. 1-11, Swinburne University of Technology, Melbourne, Vic. [E1]
DRO entry for this publication

Sheehan, Mark (2011) Learning from previous competition : the use of public relations techniques in averting an industry-wide crisis in the 1947 Australian bank nationalisation scheme, in Lalueza, Ferran; McKie, David and Xifra, Jordi (eds), Competing identities : The state of play of PR in the 2010s : Proceedings of the Barcelona Meeting COM #1: International PR 2011 Conference Barcelona, The conference, Barcelona, Spain [E2]
DRO entry for this publication

2009 School of Communication and Creative Arts

Sheehan, Mark and Xavier, Robina* (2009) Public relations campaigns, in Sheehan, Mark and Xavier, Robina (eds), Oxford University Press, South Melbourne, Vic. [A7]
DRO entry for this publication

Sheehan, Mark (2009) Understanding research : methodology and terminology, in Sheehan, Mark and Xavier, Robina (eds), Public relations campaigns, pp. 53-64, Oxford University Press, South Melbourne, Vic. [B1]
DRO entry for this publication

Sheehan, Mark (2009) Overview of twentieth-century campaigns, in Sheehan, Mark and Xavier, Robina (eds), Public relations campaigns, pp. 11-30, Oxford University Press, South Melbourne, Vic. [B1]
DRO entry for this publication

Sheehan, Mark (2009) Introduction to public relations campaigns, in Sheehan, Mark and Xavier, Robina (eds), Public relations campaigns, pp. 1-9, Oxford University Press, South Melbourne, Vic. [B1]
DRO entry for this publication

2008 School of Communication and Creative Arts

Sheehan, Mark (2008) Implementing elements of Schon's reflective practitioner in an undergraduate public relations program, in Tilley, Elspeth (eds), ANZCA 08 : Power and Place : Refereed Proceedings of the Australian and New Zealand Communication Association Conference 2008, pp. 1-13, Massey University, Department of Communication, Journalism & Marketing, Wellington, N.Z. [E1.1]
DRO entry for this publication

2005 School of Communication and Creative Arts

Sheehan, Mark (2005) Super size me : a comparative analysis of responses to crisis by McDonald's American and McDonald's in Australia, in Galloway, Chris and Kwansah-Aidoo, Kwamena (eds), Public relations issues and crisis management, pp. 67-79, Social Science Press, Southbank, Vic. [B2]
DRO entry for this publication

Sedorkin, Gail and Sheehan, Mark (2005) Media relations training: the shifting focus, Asia Pacific public relations journal, vol. 6, no. 1, pp. 73-83, Deakin University, School of Communication and Creative Arts, Geelong, Vic [C1]
ERA journal ID: 31120 – Scopus EID: Not tagged
DRO entry for this publication

Sheehan, Mark (2005) Crisis management in Australia : McDonalds case study, Public relations voice, vol. 8, no. 2, p. 13, CVN public relations foundation, Hyderabad, Ιndia [C3]
ERA journal ID: Not matching ERA journal list
DRO entry for this publication

2004 School of Communication and Creative Arts

Holt, Dale and Sheehan, Mark (2004) Designing contemporary learning environments for excellence in public relations, Asia Pacific public relations journal, vol. 5, no. 1, pp. 21-33, Deakin University, School of Communication and Creative Arts, Geelong, Vic [C1]
ERA journal ID: 31120 – Scopus EID: Not tagged
DRO entry for this publication

Sheehan, Mark (2004) Issues management in Australian financial institutions: a competitive advantage, in Unknown (ed.), Competition forum, pp. 324-331, American Society for Competitiveness, Indiana, PA. [E1]
DRO entry for this publication

2002 External

Sheehan, Mark*, Cahill, H*, Rowling, L*, Marshall, Bernard, Wynn, J* and Holdsworth, R* (2002) Establising a role for schools in mental health promotion: the mindmatters project, in Graham, Martin and Walker, Lyn (eds), Mental health promotion, concepts and practice, young people, pp. 111-127, McGraw-Hill, Sydney, Australia [B1]
DRO entry for this publication

Grants and Consultancies

All years

Research Income - Other Public Sector Funding

Birch, D, McWilliams, J and Sheehan, M. Corporate Citizenship Research [U]

  • 2002: $10,000
  • 2001: $9,092
  • 2000: $15,000

Research Income - Industry and Other Funding

Birch, D, McWilliams, J and Sheehan, M. Corporate Citizenship in Australia [V]

  • 2002: $38,182
  • 2001: $38,182
  • 2000: $30,000

Higher Degree by Research Completions supervised by Mark Sheehan

No completions found or audited.

Legend:
* Not a member of Deakin University at time of output.

DRO to publications collection last synchronised: Tuesday 25th November 2014 10:04pm

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23rd July 2011