Research Services Division

Deakin Research

Research Output for Helen I Slattery

Note: The 2012, 2013, 2014 publications have not been audited.

Jump to: Publications | Grants and Consultancies | HDR completions

Publications

2008 Deakin Graduate School of Business

Slattery, Helen and McDonald, Heath (2008) The role of emotions in member renewal and non-renewal : an exploratory study, in Unknown (ed.), AM 2008 : Reflective marketing in a material world : Academy of Marketing Annual Conference 2008 Proceedings, pp. 1-9, Robert Gordon University, Aberdeen, Scotland [E1]
DRO entry for this publication

2004 Deakin Graduate School of Business

Slattery, Helen and Shaw, Robin (2004) Issues in measuring the return of marketing investment in sporting club brands, in Neely, Andy; Kennerley, Mike and Walters, Angela (eds), Papers from the Fourth International Conference on Performance Measurement and Management, pp. 931-938, Centre for Business Performance, Cranfield School of Management, Cranfield, England [E1]
DRO entry for this publication

Slattery, Helen, McDonald, Heath and Mate, Brent (2004) Sporting club supporter identification and supporter purchasing behaviour for sponsors' products, in Fullerton, Sam and Moore, David (eds), International business trends contemporary readings 2004 Edition, pp. 298-305, Academy of Business Administration, London, England [E1]
DRO entry for this publication

2003 Deakin Graduate School of Business

Slattery, Helen and Shaw, Robin (2003) Brand value in the context of Australian Football League clubs, in Kennedy, Rachel (eds), ANZMAC 2003 : a celebrations of Ehrenberg and Bass : marketing discoveries, knowledge and contribution, conference proceedings, pp. 712-722, University of South Australia, Adelaide, S. Aust. [E1]
DRO entry for this publication

Grants and Consultancies

No grants and/or consultancies found or audited – the 2014 HERDC financial return has not been completed or loaded as yet.

Higher Degree by Research Completions supervised by Helen I Slattery

No completions found or audited.

Legend:
* Not a member of Deakin University at time of output.

DRO to publications collection last synchronised: Wednesday 17th September 2014 10:04pm

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23rd July 2011