Research Services Division

Deakin Research

Research Output for Jason R. Stella

Note: The 2012, 2013, 2014 publications have not been audited.

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Publications

2011 External

Wilson, Bradley*, Vocino, Andrea, Adam, Stewart and Stella, Jason* (2011) Investigating directionality for a media consumption construct : establishing the utility of confirmatory vanishing tetrad analysis, Asia Pacific journal of marketing and logistics, vol. 23, no. 1, pp. 23-38, Emerald Group Publishing, Bingley, England [C1]
ERA journal ID: 19787 – Scopus EID: Not tagged
DRO entry for this publication

2008 School of Management and Marketing

Stella, Jason R. and Adam, Stewart (2008) A reinquiry into the influence of simple and complex tropes in the adverstising context, Journal of marketing theory and practice, vol. 16, no. 2, pp. 163-172, M.E. Sharpe, Inc, New York, N.Y. [C1]
ERA journal ID: 19830 – Scopus EID: 2-s2.0-44149098520
Citation counts: Scopus - 1
DRO entry for this publication

Wilson, Bradley*, Vocino, Andrea, Stella, Jason and Adam, Stewart (2008) Assessing indicant directionality of a media consumption construct using confirmatory tetrad analysis, in Spanjaard, Daniela; Denize, Sara and Sharma, Neeru (eds), ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, pp. 1-8, Promaco Conventions, Canning Bridge, W.A. [E1]
DRO entry for this publication

2007 School of Management and Marketing

Stella, Jason and Adam, Stewart (2007) Psychological antecedents of media consumption and information exposure, in DeMoranville, Carol (eds), Marketing theory and practice in an inter-functional world : world marketing congress, Academy of Marketing Science, Verona, Italy, July 11-14, 2007, p. 172 [E3]
DRO entry for this publication

2006 School of Management and Marketing

Stella, Jason and Adam, Stewart (2006) Consumer traits: an investigation of influences, in Ali, Yunus and van Dessel, Maria (eds), ANZMAC 2006 : Advancing theory, maintaining relevance, proceedings, pp. 1-7, Queensland University of Technology, School of Advertising, Marketing and Public Relations, Brisbane, Qld. [E1]
DRO entry for this publication

2005 School of Management and Marketing

Stella, Jason and Adam, Stewart (2005) Tropes in advertising: a web-based empirical study, in Ellis, Allan and Treloar, Andrew (eds), AusWeb 05 : The Eleventh Australasian World Wide Web Conference proceedings, Norsearch Ltd, Bilinga, Qld. [E1]
DRO entry for this publication

Grants and Consultancies

No grants and/or consultancies found or audited – the 2014 HERDC financial return has not been completed or loaded as yet.

Higher Degree by Research Completions supervised by Jason R. Stella

No completions found or audited.

Legend:
* Not a member of Deakin University at time of output.

DRO to publications collection last synchronised: Sunday 23rd November 2014 10:04pm

Deakin University acknowledges the traditional land owners of present campus sites.

23rd July 2011