Research Services Division

Deakin Research

Research Output for David Stewart

Note: The 2012, 2013, 2014 publications have not been audited.

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Publications

2014 School of Information and Business Analytics

Ewing, Michael T., Stewart, David B., Mather, Dineli R. and Newton, Joshua D. (2014) How contagious is your viral marketing campaign? A mathematics model for assessing campaign performance, Journal of advertising research, vol. 54, no. 2, pp. 205-216, World Advertising Research Center, New York, N. Y. [C1]
ERA journal ID: 19804 – Scopus EID: 2-s2.0-84902598362
DRO entry for this publication

2011 External

Harvey, Christopher G*, Stewart, David B* and Ewing, Michael T* (2011) Forward or delete: what drives peer-to-peer message propagation across social networks?, Journal of Consumer Behaviour, vol. 10, no. 6, pp. 365-372, John Wiley and Sons, Hoboken, NJ [C1.1]
ERA journal ID: 19810 – Scopus EID: 2-s2.0-84255175415
Citation counts: Scopus - 7, Thomson - 4
DRO entry for this publication

2008 External

Bampo, Mauro*, Ewing, Michael T.*, Mather, Dineli R., Stewart, David* and Wallace, Mark* (2008) The effects of the social structure of digital networks on viral marketing performance, Information systems research, vol. 19, no. 3, pp. 273-290, Institute for Operations Research and the Management Sciences, East Lansing, Mich. [C1]
ERA journal ID: 17914 – Scopus EID: 2-s2.0-61349150654
Citation counts: Scopus - 89, Thomson - 42
DRO entry for this publication

Grants and Consultancies

No grants and/or consultancies found or audited – the 2014 HERDC financial return has not been completed or loaded as yet.

Higher Degree by Research Completions supervised by David Stewart

No completions found or audited.

Legend:
* Not a member of Deakin University at time of output.

DRO to publications collection last synchronised: Saturday 27th December 2014 10:04pm

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23rd July 2011