Research Output for Mehdi Taghian
Note: The 2012, 2013 publications have not been audited.
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Publications
2012 Deakin Graduate School of Business
Taghian, Mehdi, D'Souza, Clare* and Polonsky, Michael (2012) A study of older Australians’ volunteering and quality of life : empirical evidence and policy implications, Journal of nonprofit and public sector marketing, vol. 24, no. 2, pp. 101-122, Routledge, Philadelphia, Pa. [C1]
ERA journal ID: 35910 – Scopus EID: 2-s2.0-84861958028DRO entry for this publication
2011 Deakin Graduate School of Business
D'Souza, Clare*, Taghian, Mehdi and Polonsky, Michael (2011) Readings and cases in sustainable marketing : a strategic approach to social responsibility, in D'Souza, Clare; Taghian, Mehdi and Polonsky, Michael (eds), Tilde University Press, Prahran, Vic. [A7]
2010 Deakin Graduate School of Business
Polonsky, Michael and Taghian, Mehdi (2010) Green marketing, in Uyeda, Carolyn (eds), Australian master environment guide, pp. 75-90, CCH Australia Ltd, North Ryde, N.S.W. [B1]
D'Souza, Clare* and Taghian, Mehdi (2010) Integrating precautionary principle approach in sustainable decision-making process : a proposal for a conceptual framework, Journal of macromarketing, vol. 30, no. 2, pp. 192-199, Sage Publications, Thousand Oaks, Calif. [C1]
ERA journal ID: 19821 – Scopus EID: 2-s2.0-77952614660
Citation counts:Scopus - 2,
Thomson - 2
Taghian, Mehdi and Shaw, Robin (2010) Market fit and business performance : an empirical investigation, Journal of strategic marketing, vol. 18, no. 5, pp. 395-415, Routledge, Abingdon, England [C1]
ERA journal ID: 19840 – Scopus EID: Not taggedTaghian, Mehdi (2010) Marketing planning : operationalising the market orientation strategy, Journal of marketing management, vol. 26, no. 9 & 10, pp. 825-841, Routledge, London, England [C1]
ERA journal ID: 19828 – Scopus EID: 2-s2.0-79958159264
Citation counts:D'Souza, Clare*, Taghian, Mehdi and Sullivan-Mort, Gillian* (2010) Research framework and empirical evidence of sustainable supply chain, in Vrontis, Demetris; Weber, Yaakov; Kaufmann, Rudi and Tarba, Shlomo (eds), EuroMed 2010 : Proceedings of the 2010 EuroMed Academy of Business conference : Business development across countries and cultures, 4-5 November, 2010, pp. 311-321, EuroMed Press, Nicosia, Cyprus [E1]
Taghian, Mehdi and D'Souza, Clare* (2010) Volunteering and quality of life of the older age population, in Unknown (ed.), Exploring the frontiers of macromarketing : Papers of the 35th Annual Macromarketing Conference 2010, pp. 637-647, Macomarketing Society Inc., Laramie, Wyo. [E1]
Taghian, Mehdi, D'Souza, Clare* and Polonsky, Michael Jay (2010) Corporate reputation and business performance, in Unknown (ed.), ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, ANZMAC, Christchurch, New Zealand [E1]
2009 Deakin Graduate School of Business
D'Souza, Claire*, Muthaly, Siva*, Taghian, Mehdi and Escola, Francisco* (2009) An empirical analysis of Australian and Portuguese consumers within the context of CSR and environmentalism, in Tojib, Dewi (eds), ANZMAC 2009 : Sustainable Management and Marketing : Australian and New Zealand Marketing Academy Conference, pp. 1-8, ANZMAC, Melbourne, Vic. [E1]
Plant, Elaine* and Taghian, Mehdi (2009) Regional trade agreements : a comparison, in Tojib, Dewi (eds), ANZMAC 2009 : Sustainable Management and Marketing : Australian and New Zealand Marketing Academy Conference, pp. 1-8, ANZMAC, Melbourne, Vic. [E1]
Taghian, Mehdi and D'Souza, Clare* (2009) Corporate social responsibility : corporate reputation, business performance and public liability, in Witkowski, Terrence H. (eds), Rethinking Marketing in a Global Economy: Proceedings of the 34th Annual Macromarketing Conference, pp. 309-319, California State University, Long Beach, Calif. [E1]
2008 Deakin Graduate School of Business
Cateora, Philip*, Mort, G.*, D'Souza, C.*, Taghian, Mehdi, Weerawardena, J.* and Graham, John* (2008) International Marketing, McGraw-Hill, Macquarie Park, N. S. W. [A2]
Taghian, Mehdi and Shaw, Robin (2008) The marketing audit and organizational performance an empirical profiling, Journal of marketing theory and practice, vol. 16, no. 4, pp. 341-349, M.E. Sharpe, Inc, New York, N.Y. [C1]
ERA journal ID: 19830 – Scopus EID: 2-s2.0-52749087486
Citation counts:Taghian, Mehdi and D'Souza, Claire* (2008) It's not easy being green : attracting the environmentally aware consumer, Deakin business review, vol. 1, no. 2, pp. 5-13, Deakin University, Geelong, Vic. [C1]
ERA journal ID: 40105 – Scopus EID: Not taggedD'Souza, Clare* and Taghian, Mehdi (2008) Environmental marketing claims : consumer interpretation and policy implications, in Kilbourne, William E. and Mittelstaedt, John D. (eds), Macromarketing : systems, causes, and consequences : Papers of the 33rd Annual Macromarketing Conference, pp. 148-160, Macromarketing Society, Inc, Clemson, South Carolina [E1]
Plant, Elaine* and Taghian, Mehdi (2008) Regional trade agreements : performance evaluation and research agenda, in Spanjaard, Daniela; Denize, Sara and Sharma, Neeru (eds), ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, pp. 1-10, Promaco Conventions, Canning Bridge, W.A. [E1]
Taghian, Mehdi (2008) Corporate social responsibility : a resource-based view of the firm, in Spanjaard, Daniela; Denize, Sara and Sharma, Neeru (eds), ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, pp. 1-7, Promaco Conventions, Canning Bridge, W.A. [E1]
2007 Deakin Graduate School of Business
D'Souza, Clare*, Taghian, Mehdi, Lamb, Peter* and Peretiatkos, Roman* (2007) Green decisions : demographics and consumer understanding of environmental labels, International journal of consumer studies, vol. 31, no. 4, pp. 371-376, Wiley Interscience, New York, N.Y. [C1]
ERA journal ID: 19860 – Scopus EID: Not taggedD'Souza, Clare*, Taghian, Mehdi and Khosla, Rajiv* (2007) Examination of environmental beliefs and its impact on the influence of price, quality and demographic characteristics with respect to green intention, Journal of targeting, measurement and analysis for marketing, vol. 15, no. 2, pp. 69-78, Palgrave Macmillan Ltd., Basingstoke, England [C1]
ERA journal ID: 35904 – Scopus EID: Not taggedD'Souza, Clare*, Taghian, Mehdi and Khosla, Rajiv* (2007) Conceptual framework of the precautionary principle approach in the decision-making process, in Menzel Baker, Stacey and Westbrook, Daniel (eds), Macromarketing and development: building bridges and forging alliances, pp. 195-202, International Society of Marketing and Development, Washington D.C., Wash. [E1]
Taghian, Mehdi and D'Souza, Clare* (2007) A cross-cultural study of consumer purchase intention and planned behaviour, in Thyne, Maree; Deans, Kenneth and Gnoth, Juergen (eds), ANZMAC 2007 : 3Rs, reputation responsibility relevance, pp. 2009-2015, University of Otago, School of Business, Dept. of Marketing, Dunedin, New Zealand [E1]
2006 Deakin Graduate School of Business
Blackwell, Roger*, D'Souza, Clare*, Taghian, Mehdi, Miniard, Paul* and Engel, James* (2006) Consumer behaviour : an Asia Pacific approach, Thomson, South Melbourne, Vic. [A2]
D'Souza, Clare*, Taghian, Mehdi and Lamb, Peter* (2006) An empirical study on the influence of environmental labels on consumers, Corporate communications : an international journal, vol. 11, no. 2, pp. 162-173, Emerald Group Publishing, Bingley, England [C1]
ERA journal ID: 35324 – Scopus EID: 2-s2.0-33645827566
Citation counts:D'Souza, Clare*, Taghian, Mehdi, Lamb, Peter* and Peretiatkos, Roman* (2006) Green products and corporate strategy : an empirical investigation, Society and business review, vol. 1, no. 2, pp. 144-157, Emerald Publishing Group, Bingley, England [C1]
ERA journal ID: 36051 – Scopus EID: Not taggedTaghian, Mehdi and Shaw, Robin (2006) Marketing information sources and the performance of Australian businesses, in Ali, Yunus and van Dessel, Maria (eds), ANZMAC 2006 : Advancing theory, maintaining relevance, proceedings, pp. 1-7, Queensland University of Technology, School of Advertising, Marketing and Public Relations, Brisbane, Qld. [E1]
2005 Deakin Graduate School of Business
D'Souza, Clare* and Taghian, Mehdi (2005) Green advertising effects on attitude and choice of advertising themes, Asia Pacific journal of marketing and logistics, vol. 17, no. 4, pp. 51-66, Emerald Group Publishing Limited, Bingley, England [C1]
ERA journal ID: 19787 – Scopus EID: Not taggedD'Souza, Clare*, Taghian, Mehdi and Lamb, Peter* (2005) Public environmental consumerism : recycling behaviour and its impact on intentions to purchase green products, in Peterson, Mark and Hill, Ronald Paul (eds), Discourse, diversity and distinction : Macromarketing at 30 : Remember the titans, papers of the 30th Annual Macromarketing Conference, pp. 85-95, University of South Florida, St. Petersburg, Fla. [E1]
Khosla, Rajiv*, D'Souza, Clare D.* and Taghian, Mehdi (2005) Intelligent consumer purchase intention prediction system for green products, in Khosla, Rajiv; Howlett, Robert J. and Jain, Lakhmi C. (eds), KES 2005 : Knowledge-Based Intelligent Information and Engineering Systems : 9th International Conference, Melbourne, Australia, September 14-16, 2005 : proceedings, pp. 752-757, Springer Berlin, Heidelburg, Germany [E1]
Taghian, Mehdi and Shaw, Robin (2005) Marketing planning and business performance : an empirical study of large Australian organisations, in Purchase, Sharon (eds), ANZMAC 2005 : Broadening the boundaries, conference proceedings, ANAMAC, Dunedin, N.Z. [E1]
2004 Deakin Graduate School of Business
D'Souza, Clare*, Lamb, Peter* and Taghian, Mehdi (2004) Review of the green consumers' perception formation about the environmentally safe products, in Wiley, Jim and Thirkell, Peter (eds), ANZMAC 2004 : marketing accountabilities and responsibilities, proceedings, School of Marketing and International Business, Victoria University of Wellington, Wellington, N.Z. [E1]
2002 External
Taghian, Mehdi* and Shaw, Robin (2002) The marketing audit and business performance: an empirical study of large Australian companies, in Shaw, R.; Adam, S. and McDonald, H. (eds), ANZMAC 2002 : Proceedings of the Australian and New Zealand Marketing Academy Conference, pp. 3151-3157, Deakin University, Geelong, Vic. [E1]
2001 External
Taghian, Mehdi* and Shaw, Robin (2001) Market orientation and organisational performance: the influence of moderators, in Chetty, Sylvie and Collins, Brett (eds), ANZMAC 2001 : Bridging Marketing Theory and Practice, conference proceedings, pp. 1-7, Massey University, Auckland, N.Z. [E1]
2000 External
Taghian, M.* and Shaw, R. (2000) Industrial Mail Survey Response: An Experimental Approach, in O'Cass (ed.), ANZMAC 2000: Australian and New Zealand Marketing Academy Conference, pp. 1239-1243, Australia and New Zealand Marketing Academy, Gold Coast, Queensland [E1]
Grants and Consultancies
No grants and/or consultancies found or audited – the 2012 HERDC financial return has not been completed or loaded as yet.
Higher Degree by Research Completions supervised by Mehdi Taghian
No completions found or audited.
- Legend:
- * Not a member of Deakin University at time of output.
DRO to publications collection last synchronised: Thursday 23rd May 2013 10:04pm
