Research Services Division

Deakin Research

Research Output for Yelena Tsarenko

Note: The 2012, 2013, 2014 publications have not been audited.

Jump to: Publications | Grants and Consultancies | HDR completions

Yelena Tsarenko may be from another institution or only recently joined Deakin University.

Publications

2011 External

Mulyanegara, Riza Casidy*, Tsarenko, Yelena* and Mavondo, Felix* (2011) Church marketing : the effect of market orientation on perceived benefits and church participation, Services marketing quarterly, vol. 32, no. 1, pp. 60-82, Taylor & Francis, Abingdon, England [C1.1]
ERA journal ID: 19863 – Scopus EID: 2-s2.0-78650294325
Citation counts: Scopus - 1
DRO entry for this publication

2010 External

Tsarenko, Yelena* and Polonsky, Michael Jay (2010) You can spend your life dying or you can spend your life living : identity transition in people who are HIV-positive, Psychology & health, vol. 26, no. 4, pp. 465-483, Routledge, Oxon, England [C1]
ERA journal ID: 6606 – Scopus EID: 2-s2.0-79953767049
Citation counts: Scopus - 6, Thomson - 3
DRO entry for this publication

Mulyanegara, Riza Casidy*, Tsarenko, Yelena* and Mavondo, Felix* (2010) An empirical investigation on the role of market orientation in church participation, International journal of non-profit and voluntary sector marketing, vol. 15, no. 4, pp. 339-351, Wiley, Oxford, England [C1.1]
ERA journal ID: 19797 – Scopus EID: Not tagged
DRO entry for this publication

Tsarenko, Yelena* and Polonsky, Michael Jay (2010) The role of support mechanisms in the process of identity transition of HIV-positive people, in Iyer, Easwar and Coulter, Robin (eds), AMA 2010 : Enhancing Knowledge Development in Marketing : proceedings of the 2010 American Marketing Association Summer Educators Conference. Vol.21, pp. 530-537, American Marketing Association, Chicago, Ill. [E1]
DRO entry for this publication

2009 External

Casidy Mulyanegara, Riza*, Tsarenko, Yelena* and Anderson, Alastair* (2009) The Big Five and brand personality: investigating the impact of consumer personality on preferences towards particular brand personality, Journal of brand management, vol. 16, no. 4, pp. 234-247, Palgrave Macmillan, Basingstoke, England [C1.1]
ERA journal ID: 35933 – Scopus EID: Not tagged
DRO entry for this publication

Casidy Mulyanegara, Riza* and Tsarenko, Yelena* (2009) Predicting brand preferences: an examination of the predictive power of consumer personality and values in the Australian fashion market, Journal of fashion marketing and management, vol. 13, no. 3, pp. 358-371, Emerald Group, Bingley, England [C1.1]
ERA journal ID: 19859 – Scopus EID: Not tagged
DRO entry for this publication

Mulyanegara (Casidy), Riza*, Tsarenko, Yelena* and Mavondo, Felix* (2009) Perceived market orientation and church participation, in Unknown (ed.), ANZMAC 2009 : Proceedings of the Australian and New Zealand Marketing Academy Conference 2009, ANZMAC, Melbourne, Vic. [E1.1]
DRO entry for this publication

2007 External

Polonsky, Michael*, Bhandari, Mahesh S.* and Tsarenko, Yelena* (2007) Proposed multi-dimensional approach to evaluating service recovery, Journal of services marketing, vol. 21, no. 3, pp. 174-185, Emerald Group Publishing, Bingley, England [C1.1]
ERA journal ID: 19839 – Scopus EID: 2-s2.0-34547468566
Citation counts: Scopus - 23
DRO entry for this publication

2005 External

Mulyanegara, Riza* and Tsarenko, Yelena* (2005) A conceptual model of consumer personality-brand preferences relationship, in Unknown (ed.), Proceedings of the Australian and New Zealand Marketing Academy Conference; ANZMAC 2005, pp. 58-64, ANZMAC, Perth, WA [E1.1]
DRO entry for this publication

Grants and Consultancies

No grants and/or consultancies found or audited – the 2014 HERDC financial return has not been completed or loaded as yet.

Higher Degree by Research Completions supervised by Yelena Tsarenko

No completions found or audited.

Legend:
* Not a member of Deakin University at time of output.

DRO to publications collection last synchronised: Thursday 2nd October 2014 11:34am

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23rd July 2011