Research Services Division

Deakin Research

Research Output for Michael Valos

Note: The 2012, 2013, 2014 publications have not been audited.

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Publications

2012 School of Management and Marketing

Bednall, David Hugh, Valos, Michael, Adam, Stewart and McLeod, Colin* (2012) Getting generation Y to attend : friends,interactivity and half-time entertainment, Sport management review, vol. 15, no. 1, pp. 80-90, Elsevier, Oxford, England [C1]
ERA journal ID: 33023 – Scopus EID: 2-s2.0-0344586813
Citation counts: Scopus - 1
DRO entry for this publication

Mayeh, Maral, Scheepers, Rens and Valos, Michael (2012) Understanding the role of social media monitoring in generating external intelligence, in Lamp, John (eds), ACIS 2012 : Location, location, location : Proceedings of the 23rd Australasian Conference on Information Systems 2012, pp. 1-10, ACIS, Geelong, Vic. [E1]
DRO entry for this publication

2011 School of Management and Marketing

Valos, Michael, Maritz, Alex* and Frederick, Howard (2011) The role of entrepreneurial marketing in social media, in Unknown (ed.), AGSE 2011 : Proceedings of the 8th International Entrepreneurship Research Exchange, pp. 683-695, Swinburne University of Technology, Melbourne, Vic. [E1]
DRO entry for this publication

2010 School of Management and Marketing

Maritz, Alex*, Frederick, Howard and Valos, Michael (2010) A discursive approach to entrepreneurial marketing : integrating academic and practice theory, Small enterprise research, vol. 17, no. 1, pp. 74-86, eContent Management Pty Ltd., Waikato, New Zealand [C1]
ERA journal ID: 36108 – Scopus EID: Not tagged
DRO entry for this publication

Valos, Michael, Polonsky, Michael Jay, Guersen, Gus* and Zutshi, Ambika (2010) Marketers' perceptions of the implementation difficulties of multichannel marketing, Journal of strategic marketing, vol. 18, no. 5, pp. 417-434, Routledge, Abingdon, England [C1]
ERA journal ID: 19840 – Scopus EID: 2-s2.0-78649731915
DRO entry for this publication

Valos, Michael John and Bednall, David H. B. (2010) The alignment of market research with business strategy and CRM, Journal of strategic marketing, vol. 18, no. 3, pp. 187-199, Routledge, Abingdon, England [C1]
ERA journal ID: 19840 – Scopus EID: 2-s2.0-77954164892
Citation counts: Scopus - 4
DRO entry for this publication

Valos, Michael, Ewing, Michael* and Powell, Irene* (2010) Practitioner prognostications on the future of online marketing, Journal of marketing management, vol. 26, no. 3-4, pp. 361-376, Routledge, Abingdon, England [C1]
ERA journal ID: 19828 – Scopus EID: 2-s2.0-79958160359
Citation counts: Scopus - 7
DRO entry for this publication

Valos, Michael J, Ewing, Michael T* and Powell, Irene H* (2010) Practitioner prognostications on the future of online marketing, Journal of Marketing Management, vol. 26, no. 41732, pp. 361-376, Routledge, Oxford, England [C1.1]
ERA journal ID: 19828 – Scopus EID: 2-s2.0-79958160359
Citation counts: Scopus - 7
DRO entry for this publication

2009 School of Management and Marketing

Valos, Michael J. (2009) Structure, people and process challenges of mutichannel marketing : insights from marketers, Journal of database marketing & customer strategy management, vol. 16, no. 3, pp. 197-206, Palgrave Macmillan, London, England [C1]
ERA journal ID: 19866 – Scopus EID: 2-s2.0-70349268208
Citation counts: Scopus - 1
DRO entry for this publication

2008 School of Management and Marketing

Valos, Michael J. (2008) A qualitative study of multi-channel marketing performance measurement issues, Journal of database marketing & customer strategy management, vol. 15, no. 4, pp. 239-248, Palgrave Macmillan, Basingstoke, England [C1]
ERA journal ID: 19866 – Scopus EID: Not tagged
DRO entry for this publication

2007 School of Management and Marketing

Valos, Michael J., Bednall, David H.B. and Callaghan, Bill* (2007) The impact of Porter's strategy types on the role of market research and customer relationship management, Marketing intelligence & planning, vol. 25, no. 2, pp. 147-156, Emerald Group Publishing, Bingley, England [C1]
ERA journal ID: 19845 – Scopus EID: 2-s2.0-33947417186
Citation counts: Scopus - 4
DRO entry for this publication

Hall, John, O'Mahony, B.*, Oppenheim, Peter and Valos, Michael (2007) An analysis of the antecedents influencing female attendance at sporting events, in O'Mahony, Barry; Harris, Rob and Mair, Judith (eds), Fourth International Event Research Conference : re-evaluating the city/town : events as a catalyst for change, 11th to 12th July, 2007, Melbourne Australia, Victoria University, Melbourne, Vic. [E1]
DRO entry for this publication

2006 School of Management and Marketing

Bednall, David H.B., Valos, Michael J., Callaghan, Bill* and Brennan, Linda* (2006) The research buyer's perspective of market research effectiveness, Australasian journal of market & social research, vol. 14, no. 1, pp. 33-45, Australian Market & Social Research Society, Glebe, N.S.W. [C1]
ERA journal ID: 40427 – Scopus EID: Not tagged
DRO entry for this publication

Brennan, Linda*, Callaghan, Bill*, Valos, Michael and Bednall, David (2006) In search of a future strategy for market research services : clients' views on market research suppliers, Canadian journal of marketing research, vol. 23, no. 1, pp. 9-18, Marketing Research and Intelligence Association, Toronto, Canada [C1]
ERA journal ID: 31171 – Scopus EID: Not tagged
DRO entry for this publication

Valos, Michael J. and Vocino, Andrea (2006) An integrative marketing channel performance measurement framework, Journal of database marketing & customer strategy management, vol. 14, no. 1, pp. 17-28, Palgrave Macmillan Ltd, London, England [C1]
ERA journal ID: 19866 – Scopus EID: Not tagged
DRO entry for this publication

Hall, John, O'Mahony, G.*, Oppenheim, Peter and Valos, Michael (2006) An empirical analysis of attendance factors relating to the female sports market, in O'Mahony, Barry and Whitelaw, Paul (eds), CAUTHE 2006 : To the City and Beyond : Proceedings of the 16th Council for Hospitality and Tourism Educators Conference, Victoria University, Melbourne, Vic. [E1]
DRO entry for this publication

2005 School of Management and Marketing

Bednall, David and Valos, Michael (2005) Marketing research performance and strategy, International journal of productivity and performance management, vol. 54, no. 5-6, pp. 438-450, Emerald, Bingley, England [C1]
ERA journal ID: 19353 – Scopus EID: 2-s2.0-23444440841
Citation counts: Scopus - 4
DRO entry for this publication

Valos, Michael J and Bednall, David H. B. (2005) Market research effectiveness : the effects of organisational structure, resource allocation and strategic type, Australasian journal of market & social research, vol. 13, no. 2, pp. 11-27, Australian Market & Social Research Society, Glebe, N.S.W. [C1]
ERA journal ID: 40427 – Scopus EID: Not tagged
DRO entry for this publication

Bednall, David and Valos, Michael (2005) Market research effectiveness and strategy : the buyer's perspective, in Ghallachoir, Kate (eds), Marketing : Building Business, Shaping Society. Proceedings of the 2005 Academy of Marketing Conference, pp. 1-12, Westburn Publishers, Helensburgh, Scotland [E1]
DRO entry for this publication

2004 School of Management and Marketing

Bednall, David, Valos, Michael and Callaghan, Bill* (2004) Management of the market research function in client firms, in Bernhardt, Ken (eds), 2004 AMA Educators' proceedings: enhancing knowledge development in marketing, pp. 185-193, American Marketing Association, Boston, Mass. [E1]
DRO entry for this publication

Bednall, David and Valos, Michael (2004) Market research performance and strategy, in Neely, A. (eds), Performance measurement and management: public and private: papers from the fourth international conference on performance measurement and management, pp. 99-106, Centre for Business Performance, Cranfield School of Management, Cranfield, England [E1]
DRO entry for this publication

Valos, Michael, Bednall, David and Callaghan, Bill* (2004) Differences between differentiators and cost leaders in market research and internal CRM usage, in Wiley, Jim and Thirkell, Peter (eds), ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings, pp. 1-8, ANZMAC, Dunedin, N.Z. [E1]
DRO entry for this publication

Valos, Michael, Bednall, David and Callaghan, Bill* (2004) Differences in the role of market research and internal CRM according to strategy type, in Wiley, Jim and Thirkell, Peter (eds), ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings, pp. 1-8, ANZMAC, Dunedin, N.Z. [E1]
DRO entry for this publication

2003 School of Management and Marketing

Valos, Michael and Bednall, David* (2003) The relationship between business unit strategy and the use of market research, in Kennedy, Rachel (eds), ANZMAC 2003 : a celebrations of Ehrenberg and Bass : marketing discoveries, knowledge and contribution, conference proceedings, pp. 1610-1616, ANZMAC, Dunedin, N.Z. [E1]
DRO entry for this publication

Valos, Michael and Dubelaar, Chris* (2003) The relationship between channel metrics, strategy and marketing performance, in Kennedy, Rachel (eds), ANZMAC 2003 : a celebrations of Ehrenberg and Bass : marketing discoveries, knowledge and contribution, conference proceedings, pp. 466-476, ANZMAC, Dunedin, N.Z. [E1]
DRO entry for this publication

Valos, Michael and Mavondo, Felix* (2003) Aligning marketing strategy and marketing implementation for marketing performance, in Kennedy, Rachel (eds), ANZMAC 2003 : a celebrations of Ehrenberg and Bass : marketing discoveries, knowledge and contribution, conference proceedings, pp. 2380-2387, University of South Australia, Adelaide, S.A. [E1]
DRO entry for this publication

2003 External

Brennan, Linda*, Valos, Michael* and Hindle, Kevin* (2003) On-hired workers in Australia : motivations and outcomes. RMIT occasional research report., RMIT University, Melbourne, Vic. [A6.1]
DRO entry for this publication

2002 School of Management and Marketing

Valos, Michael and Mavondo, Felix T.* (2002) Differentiate or die or be 'stuck in the middle' and survive!, in Shaw, Robin; Adam, Stewart and McDonald, Heath (eds), ANZMAC 2002 conference proceedings, pp. 2211-2217, ANZMAC, Dunedin, N.Z. [E1]
DRO entry for this publication

2000 School of Management and Marketing

Valos, M. and Mavondo, F.* (2000) Management Fads and Buzzwords: Any Help for Marketing Implementation?, in Aron O'Cass (ed.), ANZMAC 2000: Australian and New Zealand Marketing Academy Conference, pp. 1306-1309, Australian and New Zealand Marketing Academy, Gold Coast, Queensland [E1]
no DRO entry yet for this publication

Valos, M. and FitzRoy, P.* (2000) Strategy Implementation for Superior Marketing Performance, in Aron O'Cass (ed.), ANZMAC 2000: Australian and New Zealand Marketing Academy Conference, pp. 1310-1313, Australian and New Zealand Marketing Academy, Gold Coast, Queensland [E1]
no DRO entry yet for this publication

1999 School of Management and Marketing

Valos, M. and Fitzroy, P.* (1999) Do Offensive Marketing Strategies Perform Better Than Defensive Marketing Strategies, in Jack Cadeaux & Mark Uncles (eds), ANZMAC 99, pp. 1-6, Australia and New Zealand Marketing Academy, Sydney [E1]
no DRO entry yet for this publication

Valos, M. and Mavondo, F.* (1999) Implementing offensive and Defensive Marketing Strategies, Australia and New Zealand Marketing Academy Conference 1999, pp. 1-5, Australian and New Zealand Marketing Academy, Sydney [E1]
no DRO entry yet for this publication

1998 School of Management and Marketing

Valos, M. and Fitzroy, P.* (1998) Marketing and Financial Performance of the porter Strategy Types, Australia and New Zealand Marketing Academy Conference 1998, pp. 2728-2740, Australia & New Zealand Marketing Academy, "Dunedin, New Zealand" [E1]
no DRO entry yet for this publication

Valos, M. and Fitzroy, P.* (1998) Implementing the Porter Strategy Types, Australia and New Zealand Marketing Academy Conference 1998, pp. 2714-2728, Australia and New Zealand Marketing Academy, "Dunedin, New Zealand" [E1]
no DRO entry yet for this publication

1996 School of Management and Marketing

Valos, M. and Baker, M.* (1996) Developing on Australian Model of Export Marketing Performance Determinants, Marketing Intelligence and Planning, vol. 0, no. 0, pp. 11-20, MCB Press, UK [C1]
ERA journal ID: 19845 – Scopus EID: Not tagged
no DRO entry yet for this publication

1995 School of Management and Marketing

Valos, M. and Baker, M.* (1995) Marketing Educators and Researchers International Conference, Developing an Australian Model of Export Marketing Success Determinants, pp. 119-143 [L1]
no DRO entry yet for this publication

Grants and Consultancies

All years

Research Income - Industry and Other Funding

Hede, A, Valos, M and Rentschler, R. Victorians contemporary perceptions of Federation Square - getting to the heart of it [V]

  • 2005: $7,500

Research Income - Industry and Other Funding - Australian

Valos, M, Worsley, A* and Bednall, D. Toddler Feeding Study [V.1]

  • 2007: $10,000

Bednall, D, Valos, M, Moore, K and Adam, S*. Generation Y Leisure Decision Making: Sources of Influence [V.1]

  • 2006: $26,631

Higher Degree by Research Completions supervised by Michael Valos

No completions found or audited.

Legend:
* Not a member of Deakin University at time of output.

DRO to publications collection last synchronised: Friday 28th November 2014 10:04pm

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23rd July 2011