Research Output for Michael Valos
Note: The 2012, 2013 publications have not been audited.
Jump to: Publications | Grants and Consultancies | HDR completions
Publications
2012 School of Management and Marketing
Bednall, David Hugh, Valos, Michael, Adam, Stewart and McLeod, Colin* (2012) Getting generation Y to attend : friends,interactivity and half-time entertainment, Sport management review, vol. 15, no. 1, pp. 80-90, Elsevier, Oxford, England [C1]
ERA journal ID: 33023 – Scopus EID: 2-s2.0-0344586813
Citation counts:Scopus - 1
DRO entry for this publication
Mayeh, Maral, Scheepers, Rens and Valos, Michael (2012) Understanding the role of social media monitoring in generating external intelligence, in Lamp, John (eds), ACIS 2012 : Location, location, location : Proceedings of the 23rd Australasian Conference on Information Systems 2012, pp. 1-10, ACIS, Geelong, Vic. [E1]
2011 School of Management and Marketing
Valos, Michael, Maritz, Alex* and Frederick, Howard (2011) The role of entrepreneurial marketing in social media, in Unknown (ed.), AGSE 2011 : Proceedings of the 8th International Entrepreneurship Research Exchange, pp. 683-695, Swinburne University of Technology, Melbourne, Vic. [E1]
2010 School of Management and Marketing
Maritz, Alex*, Frederick, Howard and Valos, Michael (2010) A discursive approach to entrepreneurial marketing : integrating academic and practice theory, Small enterprise research, vol. 17, no. 1, pp. 74-86, eContent Management Pty Ltd., Waikato, New Zealand [C1]
ERA journal ID: 36108 – Scopus EID: Not taggedValos, Michael, Ewing, Michael* and Powell, Irene* (2010) Practitioner prognostications on the future of online marketing, Journal of marketing management, vol. 26, no. 3-4, pp. 361-376, Routledge, Abingdon, England [C1]
ERA journal ID: 19828 – Scopus EID: 2-s2.0-79958160359
Citation counts:Valos, Michael, Polonsky, Michael Jay, Guersen, Gus* and Zutshi, Ambika (2010) Marketers' perceptions of the implementation difficulties of multichannel marketing, Journal of strategic marketing, vol. 18, no. 5, pp. 417-434, Routledge, Abingdon, England [C1]
ERA journal ID: 19840 – Scopus EID: 2-s2.0-78649731915Valos, Michael John and Bednall, David H. B. (2010) The alignment of market research with business strategy and CRM, Journal of strategic marketing, vol. 18, no. 3, pp. 187-199, Routledge, Abingdon, England [C1]
ERA journal ID: 19840 – Scopus EID: 2-s2.0-77954164892
Citation counts:2009 School of Management and Marketing
Valos, Michael J. (2009) Structure, people and process challenges of mutichannel marketing : insights from marketers, Journal of database marketing & customer strategy management, vol. 16, no. 3, pp. 197-206, Palgrave Macmillan, London, England [C1]
ERA journal ID: 19866 – Scopus EID: Not tagged
Citation counts:2008 School of Management and Marketing
Valos, Michael J. (2008) A qualitative study of multi-channel marketing performance measurement issues, Journal of database marketing & customer strategy management, vol. 15, no. 4, pp. 239-248, Palgrave Macmillan, Basingstoke, England [C1]
ERA journal ID: 19866 – Scopus EID: Not tagged2007 School of Management and Marketing
Valos, Michael J., Bednall, David H.B. and Callaghan, Bill* (2007) The impact of Porter's strategy types on the role of market research and customer relationship management, Marketing intelligence & planning, vol. 25, no. 2, pp. 147-156, Emerald Group Publishing, Bingley, England [C1]
ERA journal ID: 19845 – Scopus EID: 2-s2.0-33947417186
Citation counts:Hall, John, O'Mahony, B.*, Oppenheim, Peter and Valos, Michael (2007) An analysis of the antecedents influencing female attendance at sporting events, in O'Mahony, Barry; Harris, Rob and Mair, Judith (eds), Fourth International Event Research Conference : re-evaluating the city/town : events as a catalyst for change, 11th to 12th July, 2007, Melbourne Australia, Victoria University, Melbourne, Vic. [E1]
2006 School of Management and Marketing
Bednall, David H.B., Valos, Michael J., Callaghan, Bill* and Brennan, Linda* (2006) The research buyer's perspective of market research effectiveness, Australasian journal of market & social research, vol. 14, no. 1, pp. 33-45, Australian Market & Social Research Society, Glebe, N.S.W. [C1]
ERA journal ID: 40427 – Scopus EID: Not taggedBrennan, Linda*, Callaghan, Bill*, Valos, Michael and Bednall, David (2006) In search of a future strategy for market research services : clients' views on market research suppliers, Canadian journal of marketing research, vol. 23, no. 1, pp. 9-18, Marketing Research and Intelligence Association, Toronto, Canada [C1]
ERA journal ID: 31171 – Scopus EID: Not taggedValos, Michael J. and Vocino, Andrea (2006) An integrative marketing channel performance measurement framework, Journal of database marketing & customer strategy management, vol. 14, no. 1, pp. 17-28, Palgrave Macmillan Ltd, London, England [C1]
ERA journal ID: 19866 – Scopus EID: Not taggedHall, John, O'Mahony, G.*, Oppenheim, Peter and Valos, Michael (2006) An empirical analysis of attendance factors relating to the female sports market, in O'Mahony, Barry and Whitelaw, Paul (eds), CAUTHE 2006 : To the City and Beyond : Proceedings of the 16th Council for Hospitality and Tourism Educators Conference, Victoria University, Melbourne, Vic. [E1]
2005 School of Management and Marketing
Bednall, David and Valos, Michael (2005) Marketing research performance and strategy, International journal of productivity and performance management, vol. 54, no. 5-6, pp. 438-450, Emerald, Bingley, England [C1]
ERA journal ID: 19353 – Scopus EID: 2-s2.0-23444440841
Citation counts:Valos, Michael J and Bednall, David H. B. (2005) Market research effectiveness : the effects of organisational structure, resource allocation and strategic type, Australasian journal of market & social research, vol. 13, no. 2, pp. 11-27, Australian Market & Social Research Society, Glebe, N.S.W. [C1]
ERA journal ID: 40427 – Scopus EID: Not taggedBednall, David and Valos, Michael (2005) Market research effectiveness and strategy : the buyer's perspective, in Ghallachoir, Kate (eds), Marketing : Building Business, Shaping Society. Proceedings of the 2005 Academy of Marketing Conference, pp. 1-12, Westburn Publishers, Helensburgh, Scotland [E1]
2004 School of Management and Marketing
Bednall, David, Valos, Michael and Callaghan, Bill* (2004) Management of the market research function in client firms, in Bernhardt, Ken (eds), 2004 AMA Educators' proceedings: enhancing knowledge development in marketing, pp. 185-193, American Marketing Association, Boston, Mass. [E1]
Bednall, David and Valos, Michael (2004) Market research performance and strategy, in Neely, A. (eds), Performance measurement and management: public and private: papers from the fourth international conference on performance measurement and management, pp. 99-106, Centre for Business Performance, Cranfield School of Management, Cranfield, England [E1]
Valos, Michael, Bednall, David and Callaghan, Bill* (2004) Differences between differentiators and cost leaders in market research and internal CRM usage, in Wiley, Jim and Thirkell, Peter (eds), ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings, pp. 1-8, ANZMAC, Dunedin, N.Z. [E1]
Valos, Michael, Bednall, David and Callaghan, Bill* (2004) Differences in the role of market research and internal CRM according to strategy type, in Wiley, Jim and Thirkell, Peter (eds), ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings, pp. 1-8, ANZMAC, Dunedin, N.Z. [E1]
2003 School of Management and Marketing
Valos, Michael and Bednall, David* (2003) The relationship between business unit strategy and the use of market research, in Kennedy, Rachel (eds), ANZMAC 2003 : a celebrations of Ehrenberg and Bass : marketing discoveries, knowledge and contribution, conference proceedings, pp. 1610-1616, ANZMAC, Dunedin, N.Z. [E1]
Valos, Michael and Dubelaar, Chris* (2003) The relationship between channel metrics, strategy and marketing performance, in Kennedy, Rachel (eds), ANZMAC 2003 : a celebrations of Ehrenberg and Bass : marketing discoveries, knowledge and contribution, conference proceedings, pp. 466-476, ANZMAC, Dunedin, N.Z. [E1]
Valos, Michael and Mavondo, Felix* (2003) Aligning marketing strategy and marketing implementation for marketing performance, in Kennedy, Rachel (eds), ANZMAC 2003 : a celebrations of Ehrenberg and Bass : marketing discoveries, knowledge and contribution, conference proceedings, pp. 2380-2387, University of South Australia, Adelaide, S.A. [E1]
2003 External
Brennan, Linda*, Valos, Michael* and Hindle, Kevin* (2003) On-hired workers in Australia : motivations and outcomes. RMIT occasional research report., RMIT University, Melbourne, Vic. [A6.1]
2002 School of Management and Marketing
Valos, Michael and Mavondo, Felix T.* (2002) Differentiate or die or be 'stuck in the middle' and survive!, in Shaw, Robin; Adam, Stewart and McDonald, Heath (eds), ANZMAC 2002 conference proceedings, pp. 2211-2217, ANZMAC, Dunedin, N.Z. [E1]
2000 School of Management and Marketing
Valos, M. and Mavondo, F.* (2000) Management Fads and Buzzwords: Any Help for Marketing Implementation?, in Aron O'Cass (ed.), ANZMAC 2000: Australian and New Zealand Marketing Academy Conference, pp. 1306-1309, Australian and New Zealand Marketing Academy, Gold Coast, Queensland [E1]
Valos, M. and FitzRoy, P.* (2000) Strategy Implementation for Superior Marketing Performance, in Aron O'Cass (ed.), ANZMAC 2000: Australian and New Zealand Marketing Academy Conference, pp. 1310-1313, Australian and New Zealand Marketing Academy, Gold Coast, Queensland [E1]
1999 School of Management and Marketing
Valos, M. and Fitzroy, P.* (1999) Do Offensive Marketing Strategies Perform Better Than Defensive Marketing Strategies, in Jack Cadeaux & Mark Uncles (eds), ANZMAC 99, pp. 1-6, Australia and New Zealand Marketing Academy, Sydney [E1]
Valos, M. and Mavondo, F.* (1999) Implementing offensive and Defensive Marketing Strategies, Australia and New Zealand Marketing Academy Conference 1999, pp. 1-5, Australian and New Zealand Marketing Academy, Sydney [E1]
1998 School of Management and Marketing
Valos, M. and Fitzroy, P.* (1998) Marketing and Financial Performance of the porter Strategy Types, Australia and New Zealand Marketing Academy Conference 1998, pp. 2728-2740, Australia & New Zealand Marketing Academy, "Dunedin, New Zealand" [E1]
Valos, M. and Fitzroy, P.* (1998) Implementing the Porter Strategy Types, Australia and New Zealand Marketing Academy Conference 1998, pp. 2714-2728, Australia and New Zealand Marketing Academy, "Dunedin, New Zealand" [E1]
1996 School of Management and Marketing
Valos, M. and Baker, M.* (1996) Developing on Australian Model of Export Marketing Performance Determinants, Marketing Intelligence and Planning, vol. 0, no. 0, pp. 11-20, MCB Press, UK [C1]
ERA journal ID: 19845 – Scopus EID: Not tagged1995 School of Management and Marketing
Valos, M. and Baker, M.* (1995) Marketing Educators and Researchers International Conference, Developing an Australian Model of Export Marketing Success Determinants, pp. 119-143 [L1]
Grants and Consultancies
All years
Research Income - Industry and Other Funding
Hede, A, Valos, M and Rentschler, R. Victorians contemporary perceptions of Federation Square - getting to the heart of it [V]
- 2005: $7,500
Research Income - Industry and Other Funding - Australian
Valos, M, Worsley, A* and Bednall, D. Toddler Feeding Study [V.1]
- 2007: $10,000
Bednall, D, Valos, M, Moore, K and Adam, S*. Generation Y Leisure Decision Making: Sources of Influence [V.1]
- 2006: $26,631
Higher Degree by Research Completions supervised by Michael Valos
No completions found or audited.
- Legend:
- * Not a member of Deakin University at time of output.
DRO to publications collection last synchronised: Tuesday 21st May 2013 10:04pm
