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Deakin Research

Research Output for Julian Vieceli

Note: The 2012, 2013, 2014 publications have not been audited.

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Publications

2013 External

Polonsky, Michael, Hall, John, Vieceli, Julian*, Atay, Lutfi*, Akdemir, Ali* and Marangoz, Mehmet* (2013) Using strategic philanthropy to improve heritage tourist sites on the Gallipoli Peninsula, Turkey : community perceptions of changing quality of life and of the sponsoring organization, Journal of sustainable tourism, vol. 21, no. 3, pp. 376-395, Routledge, Oxon, England [C1]
ERA journal ID: 5856 – Scopus EID: 2-s2.0-84875289141
Citation counts: Thomson - 1
DRO entry for this publication

2011 Deakin Graduate School of Business

Vieceli, Julian and Shaw, Robin N. (2011) A model of brand salience, in Uncles, Mark D. (eds), Perspectives on brand management, pp. 122-137, Tilde University Press, Prahran, Vic. [B1.1]
DRO entry for this publication

2010 Deakin Graduate School of Business

Hall, John, O'Mahony, Barry* and Vieceli, Julian (2010) An empirical model of attendance factors at major sporting events, International journal of hospitality management, vol. 29, no. 2, pp. 328-334, Pergamon, Oxford, England [C1]
ERA journal ID: 19662 – Scopus EID: 2-s2.0-74449091490
Citation counts: Scopus - 8, Thomson - 3
DRO entry for this publication

Vieceli, Julian and Shaw, Robin (2010) Brand salience for fast-moving consumer goods : an empirically based model, Journal of marketing management, vol. 26, no. 13-14, pp. 1218-1238, Routledge, Abingdon, England [C1]
ERA journal ID: 19828 – Scopus EID: Not tagged
DRO entry for this publication

Akdemir, Ali*, Atay, Lutfi*, Marangoz, Mehmet*, Hall, John, Polonsky, Michael Jay and Vieceli, Julian (2010) Strategic philanthropy in a Turkish tourism context, in Unknown (ed.), ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, ANZMAC, Christchurch, New Zealand [E1]
DRO entry for this publication

Hall, John, O'Mahony, Barry* and Vieceli, Julian (2010) Managing the sporting events environment : an empirical model of attendance motivations, in Unknown (ed.), AM 2010 : Transformational Marketing : Proceedings of Academy of Marketing Conference, pp. 67-77, Academy of Marketing, Coventry, England [E1]
DRO entry for this publication

Vieceli, Julian and Chifamba, Clive (2010) An exploration of the propensity of consumers to recall brand associations for fabricated brands, in Unknown (ed.), ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, ANZMAC, Christchurch, N.Z. [E1]
DRO entry for this publication

2009 Deakin Graduate School of Business

Saville, Kerrie, Hearn-Mackinnon, Bruce and Vieceli, Julian (2009) Did workchoices deliver? Evidence from survey data, Labour and industry, vol. 20, no. 2, pp. 207-226, Royal Melbourne Institute of Technology, Melbourne, Victoria [C1]
ERA journal ID: 18456 – Scopus EID: Not tagged
DRO entry for this publication

Vieceli, Julian (2009) Salience effects on brand recall, Deakin business review, vol. 2, no. 1, pp. 42-51, Deakin University, Geelong, Vic. [C1]
ERA journal ID: 40105 – Scopus EID: Not tagged
DRO entry for this publication

Hall, John, O'Mahony, Barry* and Vieceli, Julian (2009) A model of predictors of attendance at major sporting events, in Tojib, Dewi (eds), ANZMAC 2009 : Sustainable Management and Marketing : Australian and New Zealand Marketing Academy Conference, pp. 1-9, ANZMAC, Melbourne, Vic. [E1]
DRO entry for this publication

2008 Deakin Graduate School of Business

Vieceli, Julian M. and Shaw, Robin N. (2008) Primacy and recency effects for the recall of brands across three product categories, in Spanjaard, Daniela; Denize, Sara and Sharma, Neeru (eds), ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, pp. 1-8, Promaco Conventions, Canning Bridge, W.A. [E1]
DRO entry for this publication

Vieceli, Julian and Robertson, Nichola (2008) Conceptualising the effect of self-service technologies on established brands, in Unknown (ed.), AM 2008 : Reflective marketing in a material world : Academy of Marketing Annual Conference 2008 Proceedings, pp. 1-11, Robert Gordon University, Aberdeen, Scotland [E1]
DRO entry for this publication

Vieceli, Julian and Shaw, Robin (2008) The measurement of the number, uniqueness, and valence of brand associations across three product categories, in Unknown (ed.), AM 2008 : Reflective marketing in a material world : Academy of Marketing Annual Conference 2008 Proceedings, pp. 1-8, Robert Gordon University, Aberdeen, Scotland [E1]
DRO entry for this publication

Vieceli, Julian and Shaw, Robin (2008) Brand salience and purchasing for consumer banking services : an empirically-based model, in Unknown (ed.), AM 2008 : Reflective marketing in a material world : Academy of Marketing Annual Conference 2008 Proceedings, pp. 1-9, Robert Gordon University, Aberdeen, Scotland [E1]
DRO entry for this publication

2007 Deakin Graduate School of Business

Vieceli, Julian and Shaw, Robin (2007) The composition of brand knowledge across product categories, in Dall'Olmo Riley, Francesca; Lomax, Wendy and Robinson, Helen (eds), AM 2007 : Marketing theory into practice : 2007 Academy of Marketing Conference, pp. 1-13, Kingston Business School, Surrey, England [E1]
DRO entry for this publication

2005 Deakin Graduate School of Business

McDonald, Heath and Vieceli, Julian (2005) Branding the individual, in Kambhammetta, Shyam Sunder and Venkata, Nimeesha Posa (eds), Personal branding : an introduction, pp. 16-26, Magnus School of Business, Hyderbad, India [B2]
DRO entry for this publication

2004 Deakin Graduate School of Business

Vieceli, Julian and Shaw, Robin (2004) An analysis of the involvement-commitment relationship across product categories, in Wiley, Jim and Thirkell, Peter (eds), ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings, pp. 1-7, ANZMAC, Dunedin, N.Z. [E1]
DRO entry for this publication

2003 Deakin Graduate School of Business

McDonald, Heath, Vieceli, Julian and Darbyshire, Penny* (2003) An analysis of the antecedents of satisfaction for superannuation fund members, Journal of financial services marketing, vol. 8, no. 1, pp. 11-21, Henry Stewart Publications, London, England [C1]
ERA journal ID: 19815 – Scopus EID: Not tagged
DRO entry for this publication

Vieceli, Julian and Alpert, Frank* (2003) Conceptualising brand salience using memory theory, Australasian journal of market research, vol. 11, no. 2, pp. 32-38, Market Research Society of Australia, North Sydney, N.S.W. [C1]
ERA journal ID: 40427 – Scopus EID: Not tagged
DRO entry for this publication

McDonald, Heath, Centra, Ben and Vieceli, Julian (2003) Explaining non-renewal behaviour : an empirical investigation of recently lapsed NRL club members, in Kennedy, Rachel (eds), ANZMAC 2003 : a celebrations of Ehrenberg and Bass : marketing discoveries, knowledge and contribution, conference proceedings, pp. 2167-2173, University of South Australia, Adelaide, S.A. [E1]
DRO entry for this publication

2002 School of Management and Marketing

McDonald, Heath, Vieceli, Julian and Darbyshire, Penny* (2002) The antecedents of satisfaction for superannuation fund members, in Unknown (ed.), Proceedings of BAM2002 British Academy of Management Annual Conference, British Academy of Management, London, England [E1]
DRO entry for this publication

Vieceli, Julian and Sharp, Byron* (2002) Salience effects on recall, in Unknown (ed.), Proceedings of BAM2002 British Academy of Management Annual Conference, British Academy of Management, London, England [E1]
DRO entry for this publication

Vieceli, Julian and Alpert, Frank* (2002) Redefining brand salience using memory theory and implications for measurement, in Shaw, Robin; Adam, Stewart and McDonald, Heath (eds), ANZMAC 2002 : conference proceedings, pp. 2511-2519, Deakin University, Geelong, Vic. [E1]
DRO entry for this publication

2001 School of Management and Marketing

Vieceli, Julian and Sharp, Byron* (2001) The inhibiting effect of brand salience on brand name recall, in Chetty, Sylvie and Collins, Brett (eds), ANZMAC 2001 : Proceedings of the Australian and New Zealand Marketing Academy Conference 2001., pp. 1-6, Australian and New Zealand Marketing Academy, Auckland, N.Z. [E1]
DRO entry for this publication

1999 School of Management and Marketing

Vieceli, J. (1999) Metro! Craft Centre: Inner-city Crafts, in Ruth Rentschler (ed.), Innovative Arts Marketing, pp. 116-130, Allen & Unwin, New South Wales [B1]
no DRO entry yet for this publication

Rodwell, J., Vieceli, J. and McDonald, H. (1999) The Implications of Brand Extensions When the Extension is Later Sold: Using Member Perceptions to Investigate Brand Extensions, in Cadeaux & Uncles (eds), Australian and New Zealand Marketing Academy Conference, pp. 1-7, Australia and New Zealand Marketing Academy, Sydney [E1]
no DRO entry yet for this publication

1997 School of Management and Marketing

McDonald, H., Jevons, c.* and Vieceli, J. (1997) A Profile of Vietnamese Supermarket Shoppers; Examining Behaviours and Motivations, Proceedings of the Sixth Annual World Business Congress (IMDA), pp. 502-507, IMDA, Pennsylvania, USA [E1]
no DRO entry yet for this publication

1995 School of Management and Marketing

Vieceli, J. and Macdonald, E.* (1995) Untitled, Marketing: Principals & Strategy, p. 1, Harcourt Brace, Sydney [AN]
no DRO entry yet for this publication

Macdonald, E.*, Vieceli, J. and Sharp, B.* (1995) Double Jeopardy Effects on Cognitive Processes: Breadth and Depth of Awareness, Seventh Bi-Annual World Marketing Congress, pp. 62-71, Monash University, Melbourne [E1]
no DRO entry yet for this publication

Grants and Consultancies

All years

Research Income - Industry and Other Funding

Adam, S, Vieceli, J and McDonald, H. Attitudes towards Formalwear and Formalwear Hire Brands [V]

  • 2003: $10,980

McDonald, H, Vieceli, J and Smith, A. Investigating issues of importance to regional VACC members [V]

  • 2001: $24,419

Higher Degree by Research Completions supervised by Julian Vieceli

No completions found or audited.

Legend:
* Not a member of Deakin University at time of output.

DRO to publications collection last synchronised: Sunday 23rd November 2014 10:04pm

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23rd July 2011