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Note: The 2012, 2013, 2014 publications have not been audited.
Jinchao (Alex) Yang may be from another institution or only recently joined Deakin University.
Yang, Jinchao*, Mizerski, Dick*, Lee, Alvin*, Liu, Fang*, Olaru, Doina* and Chua, Hui Min* (2010) Using brand knowledge to predict beer brand preference and loyalty for samples of new frequent users in Perth and Beijing, in Ballantine, Paul and Finsterwalder, Jörg (eds), ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, pp. 1-7, ANZMAC, Christchurch, N.Z [E1.1]
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DRO to publications collection last synchronised: Sunday 9th March 2014 10:04pm