Research Output for Hong Boon Yong
Note: The 2012, 2013, 2014, 2015 publications have not been audited.
Hong Boon Yong may be from another institution or only recently joined Deakin University.
Lee, Alvin*, Yong, Hong Boon*, Oon, Natalie* and Tan, Stephanie* (2010) A model to identify consumers with high-resistance to searching for information, in Unknown (ed.), GMC 2008 : Marketing in the turbulet environment : Journal of Korean Academy of Marketing Science conference, p. 1, The Conference, Tokyo, Japan [E1.1]
DRO entry for this publication
No grants and/or consultancies found or audited – the 2014 HERDC financial return has not been completed or loaded as yet.
No completions found or audited.
- * Not a member of Deakin University at time of output.
DRO to publications collection last synchronised: Sunday 1st March 2015 10:04pm