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Note: The 2012, 2013 publications have not been audited.
Miguel Zuniga may be from another institution or only recently joined Deakin University.
Tian, Kelly* and Zuniga, Miguel* (2010) “Living the brand” : the evolution and conceptualization of a philosophy-driven strategy of building organizational brands through people, in Cadwallader, Susan and Brodowsky, Glen (eds), Proceedings of the 34th Marketing Educator's Association Conference : The Pinnacle of Marketing Education, p. 122, Marketing Educator's Association, Seattle, Wash [E3.1]
DRO entry for this publication
No grants and/or consultancies found or audited – the 2012 HERDC financial return has not been completed or loaded as yet.
No completions found or audited.
DRO to publications collection last synchronised: Friday 24th May 2013 10:04pm