From little things...
Sue Callaway road tests the CarbonRev wheel - and loves it.
What started out as a project involving students and staff at Deakin University is on the cusp of becoming a multi-million dollar manufacturing business in Victoria.
Dr Matt Dingle was one of the Deakin staff supervising the students, including PhD candidate Ashley Denmead, involved in the Formula SAE program.
Now both, along with Matt's brother Jake, are working for CarbonRev, the home-grown Australian company that has created the world's first ever one-piece carbon fibre wheel.
CarbonRev's reputation has been building rapidly around the world, with the expectation that a factory housing 200 workers is not far away to meet demand for the new wheels.
That factory is likely to be based in Geelong.
The company recently received a massive boost when Sue Callaway from The Auto 100 road-tested the wheels on a Porsche.
"There is a serious difference," she said.
"The car feels so much lighter.
"It is so much faster.
"It turns quicker ... it is even more playful, if that is possible."