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The aim: to deliver a concept for a vehicle which will revolutionise the way automobiles are manufactured, used and perceived. It should push the boundaries of current automotive thinking, leading the way in vehicle and manufacturing innovations. It should be affordable for all to own and maintain, suiting a great multitude of people from diverse backgrounds. It should be sustainable and environmentally friendly, with its existence prevailing well into the future.
|From Left to Right - Stuart Hanafin, Dr Bernard Rolfe, Greg Pitts, Dr Tim DeSouza.||Overall design group, and Beth Donovan - Vice President Marketing & Sales Ford Australia (Centre Front)|