What can I do with my course in interactive marketing?
Careers in interactive marketing
As a marketing officer you will be responsible for the creation of the overall marketing program which can involve marketing existing products, developing new products to cater for consumer demand, or developing markets for new products or services. Interactive marketing integrates marketing and IT so that brands and their audience can communicate online and across all channels. You will gain a sound understanding of how information and communications technologies may be used as an integral part of marketing communications in organisations.
Skills and attributes
You will need to demonstrate the following skills and attributes to gain employment in interactive marketing:
- Understanding of information and communication technologies
- Good analytical skills
- Customer service focused
- Vision and drive
- Communication skills
- Organisational skills
- Team work
Related roles include:
- Advertising account executive
- Events coordinator
- Project support officer
- Public relations officer
- Technical sales representative
- Internet marketing specialist
Salary and job outlook
You can learn more about graduate salaries and graduates job outcomes for interactive marketing at Graduate Careers Australia.
You can look at industry trends and employment prospects by visiting Australian Government Job Outlook.
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