Interactive Marketing

What can I do with my course in interactive marketing?

Careers in interactive marketing

As a marketing officer you will be responsible for the creation of the overall marketing program which can involve marketing existing products, developing new products to cater for consumer demand, or developing markets for new products or services.  Interactive marketing integrates marketing and IT so that brands and their audience can communicate online and across all channels. You will gain a sound understanding of how information and communications technologies may be used as an integral part of marketing communications in organisations.

Melbourne Burwood Campus

Skills and attributes

You will need to demonstrate the following skills and attributes to gain employment in interactive marketing:

  • Understanding of information and communication technologies
  • Good analytical skills
  • Customer service focused
  • Vision and drive
  • Communication skills
  • Organisational skills
  • Team work
  • Creativity

Related roles include:

  • Advertising account executive
  • Events coordinator
  • Project support officer
  • Public relations officer
  • Technical sales representative
  • Internet marketing specialist
Geelong Waurn Ponds Campus

Salary and job outlook

You can learn more about graduate salaries and graduates job outcomes for interactive marketing at Graduate Careers Australia.

You can look at industry trends and employment prospects by visiting Australian Government Job Outlook.

Professional associations are an invaluable connection to industry information, networking and professional development opportunities. Most offer student membership discounts. Follow the link to search for professional associations related to your course.

Book an appointment with Jobshop for more information.

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