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Careers in marketing

As a Marketing officer, you would promote a company's or client's sales of products or services. This can involve marketing existing products, developing new products to cater for consumer demand, or developing markets for new products or services.

You may perform the following tasks: identify and analyse an organisation's strengths and weaknesses, and respond to opportunities and threats in the marketing environment, set goals for market share and growth, develop and implement appropriate strategies by selecting, segmenting and targeting markets, and promoting products and services to those markets, make decisions regarding products, such as choosing labels or packaging, work on developing new products, work out an approach to pricing and set prices for products and services, manage distribution channels such as shops and wholesalers, make decisions regarding the distribution of products (such as taking orders, warehousing, stock control and transport), manage store image or undertake direct marketing, develop plans for advertising, sales promotion, public relations, personal selling and sales management, undertake marketing audits to monitor sales performance.

Melbourne Burwood Campus

Skills and attributes

You will need to demonstrate the following skills and attributes to gain employment in marketing:

  • Understanding of information and communication technologies
  • Good analytical skills
  • Customer service focused
  • Vision and drive
  • Communication skills
  • Organisational skills
  • Team work
  • Creativity

Related roles include:

  • Advertising account executive
  • Events coordinator
  • Interviewer
  • Project support officer
  • Public relations officer
  • Sales representative
  • Technical sales representative
  • Internet marketing specialist
  • Marketing, publicity or in-house copywriting
  • Communication advisor
Geelong Waurn Ponds Campus

Salary and job outlook

You can learn more about graduate salaries and graduates job outcomes for marketing at Graduate Careers Australia.

You can look at industry trends and employment prospects by visiting Australian Government Job Outlook.

Professional associations are an invaluable connection to industry information, networking and professional development opportunities. Most offer student membership discounts. Follow the link to search for professional associations related to your course.

Book an appointment with Jobshop for more information.

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