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Public Relations

Careers in Public Relations

As a Public Relations (PR) professional you will manage communication between people, organisations and various public audiences. You will promote a favourable view of an organisation's performance, products or services.

PR is often seen as a glamorous career, and while it is rewarding, you must be hardworking and able to handle deadline pressures and organisational crises.

Many graduate employers expect to see relevant experience on your resume so try to undertake as much work experience as possible while you're studying.

Melbourne Burwood Campus

Skills and attributes

You will need to demonstrate the following skills and attributes to gain employment in Public Relations:

  • Problem-solving and strategic thinking
  • Interpretive and analytical capacity
  • Good written and oral communication skills
  • Organisational planning
  • Presentation skills
  • Networking and team building

Related roles include:

  • Marketing, advertising or in-house copywriting
  • Policy adviser, research assistant or information officer
  • Communications officer
  • Events officer
  • Online writer/editor
  • Campaigns officer

Some related roles may require further study or experience. An industry career profile, salary and other employment information can be obtained from the My Future website.

Geelong Waurn Ponds Campus

Salary and job outlook

You can learn more about graduate salaries and graduates job outcomes for media and communication graduates at Graduate Careers Australia.

Look at industry trends and employment prospects by visiting Australian Government Job Outlook.

Professional associations are an invaluable connection to industry information, networking and professional development opportunities. Most offer student membership discounts. Follow the link to search for professional associations related to your course.

Book an appointment with Jobshop for more information.

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