Interactive marketing

Interactive marketing is about developing innovative strategies that allow digital applications to be used effectively for business communication and online marketing. Interactive marketing is offered as a major in our Bachelor of Commerce.

Jennifer Lowe

Jennifer Lowe
Bachelor of Commerce 2013
Read Jennifer's story.

Driven by market demand

Increasingly, interactive media such as social networking, online advertising and electronic direct mail, is the cornerstone of a solid marketing campaign.Interactive marketing is offered as a major in the Bachelor of Commerce.

By choosing this major, you will acquire specialist skills in direct and digital marketing and customer relationship management. You will gain a sound understanding of how information and communication technologies can be used as an integral part of marketing communications.

Gain experience while you study

Work experience can make all the difference when you graduate and are applying for jobs. You can gain work experience and credit towards your degree with Work Integrated Learning (WIL). The Faculty of Business and Law offers several flexible WIL programs suitable for most students in all disciplines and levels including those from other faculties and universities. These include business internships, community-based volunteering, work-based learning, team-based learning and industry-based learning. Read more.

Please note: Course lengths may vary in response to requirements under the Australian Qualifications Framework. Applicants should refer to the handbook for the latest information.

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Why study at Deakin?

Leading Australia with international recognition 

Deakin's Bachelor of Commerce is internationally recognised and EPAS accredited by the European Foundation for Management Development (EFMD). EPAS is an international quality benchmark for business programs worldwide. Deakin is the only Australian university with EPAS accreditation for its Bachelor of Commerce.

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Work Integrated Learning.

The Faculty of Business and Law's Work Integrated Learning program gives you the opportunity to  enhance your job prospects with real world experience, while gaining credit towards your degree. 

Work Integrated Learning covers business internships, community-based volunteering, work-based learning, team-based learning and industry-based learning opportunities.  Find out more.

Study abroad

Gain a competitive edge with an international study experience, and earn credit towards your degree.

The Faculty of Business and Law offers a number of unique study tours throughout the year to destinations such as India, Chile, USA, China and Europe. Or consider one of the many study abroad opportunities offered by Deakin. Find out more.

Our courses are flexible

You can study when, where and how you like, and tailor your study around your work and lifestyle commitments. Deakin's trimester system offers three study periods each year, enabling you to commence your course at different times of the year. It also enables you to speed up or slow down your study while still completing your course within the normal time frames.

Career opportunities

Careers in this field include marketing communication roles, online marketing strategist, web designer, market research analyst and marketing manager.

Interactive marketing career options include working in areas such as public or private sectors,  corporate, not-for-profit, advertising and/or public relations agencies, marketing firms, event management teams and across any sector.

Roles available include -

  • advertising account executive
  • brand/product management
  • communication advisor
  • customer relations manager
  • internet marketing specialist
  • marketing research
  • marketing, publicity or in-house copywriting
  • public relations officer

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