Interactive marketing
Interactive marketing is about developing innovative strategies that allow digital applications to be used effectively for business communication and online marketing. Interactive marketing is offered as a major in our Bachelor of Commerce.
Driven by market demand
Increasingly, interactive media such as social networking, online advertising and electronic direct mail, is the cornerstone of a solid marketing campaign.Interactive marketing is offered as a major in the Bachelor of Commerce.
By choosing this major, you will acquire specialist skills in direct and digital marketing and customer relationship management. You will gain a sound understanding of how information and communication technologies can be used as an integral part of marketing communications.
Gain experience while you study
Work experience can make all the difference when you graduate and are applying for jobs. You can gain work experience and credit towards your degree with Work Integrated Learning (WIL). The Faculty of Business and Law offers several flexible WIL programs suitable for most students in all disciplines and levels including those from other faculties and universities. These include business internships, community-based volunteering, work-based learning, team-based learning and industry-based learning. Read more.
| Undergraduate (Bachelor) degrees | |||
|---|---|---|---|
| Bachelor of Arts - Chinese/Bachelor of Commerce | Course information for: | Local Students | International Students |
| Bachelor of Arts/Bachelor of Commerce | Course information for: | Local Students | International Students |
| Bachelor of Commerce (Honours) | Course information for: | Local Students | International Students |
| Bachelor of Commerce /Bachelor of Information Systems | Course information for: | Local Students | International Students |
| Bachelor of Commerce | Course information for: | Local Students | International Students |
| Bachelor of Commerce/Bachelor of Laws | Course information for: | Local Students | International Students |
| Bachelor of Commerce/Bachelor of Science | Course information for: | Local Students | International Students |
| Bachelor of International Studies/Bachelor of Commerce | Course information for: | Local Students | International Students |
| Bachelor of Property and Real Estate/Bachelor of Commerce | Course information for: | Local Students | International Students |
| Bachelor of Public Health and Health Promotion/Bachelor of Commerce | Course information for: | Local Students | International Students |
Why study at Deakin?
Leading Australia with international recognition
Deakin's Bachelor of Commerce is internationally recognised and EPAS accredited by the European Foundation for Management Development (EFMD). EPAS is an international quality benchmark for business programs worldwide. Deakin is the only Australian university with EPAS accreditation for its Bachelor of Commerce.
Work Integrated Learning.
The Faculty of Business and Law's Work Integrated Learning program gives you the opportunity to enhance your job prospects with real world experience, while gaining credit towards your degree.
Work Integrated Learning covers business internships, community-based volunteering, work-based learning, team-based learning and industry-based learning opportunities. Find out more.
Study abroad
Gain a competitive edge with an international study experience, and earn credit towards your degree.
The Faculty of Business and Law offers a number of unique study tours throughout the year to destinations such as India, Chile, USA, China and Europe. Or consider one of the many study abroad opportunities offered by Deakin. Find out more.
Career opportunities
Careers in this field include marketing communication roles, online marketing strategist, web designer, market research analyst and marketing manager.
Interactive marketing career options include working in areas such as public or private sectors, corporate, not-for-profit, advertising and/or public relations agencies, marketing firms, event management teams and across any sector.
Roles available include -
- advertising account executive
- brand/product management
- communication advisor
- customer relations manager
- internet marketing specialist
- marketing research
- marketing, publicity or in-house copywriting
- public relations officer
