Be very afraid - how marketers scare us into buying stuff

Wednesday 31 July 2019 at 7am

Event details

Join Deakin and the alumni community for our annual Adelaide presentation and networking event, ‘Be very afraid – how marketers scare us into buying stuff.'

Enjoy breakfast while Dr Paul Harrison, Senior Lecturer and Unit Chair of Consumer Behaviour at Deakin Business School, explores the at times morally flexible world of marketing.

So much of our buying behaviour is about insuring ourselves against a scary future. So much of our decision-making is driven by anxiety. In business schools, students learning about consumer behaviour are taught that the first step is when consumers recognise a ‘problem’, and the role of marketing is to develop and then solve that problem.

In this presentation, Dr Paul Harrison will examine some such problems developed by marketers, and explain why fear is a powerful psychological tool.

We are delighted to have secured Dr Paul Harrison as a presenter. In addition to his academic work at Deakin University, Paul is a director of the Telecommunications Industry Ombudsman, former Chair of the Asylum Seeker Resource Centre and a member of the Consumer Consultative Committee at Consumer Affairs Victoria.

Paul was also co-host of ABC Radio National’s consumer behaviour program 'Talking Shop' and appeared on and advised the ABC1 program 'The Checkout' on consumer affairs issues.

We look forward to welcoming you.

RSVPs are essential and you are welcome to bring a guest.

Register now

Join us for our annual presentation and networking event.

Register now

Key information

Date and time

Wednesday 31 July 2019


Mayfair Hotel
Pearl Room
45 King William St
Adelaide SA 5000