Consumer decision-making in times of stress, uncertainty and insecurity
Join Deakin's MBA Course Director Dr Andrea North-Samardzic and Deputy Course Director and subject area expert Dr Paul Harrison for an insightful presentation and discussion on consumer decision-making.
In this webinar you'll:
- learn what drives consumer decision-making during times of stress, uncertainty and insecurity such as COVID-19
- explore how human behaviour has evolved and adapted post disasters such as the Civil War, Great Depression and Cold War
- discuss neuropsychological concepts and research to draw on the best ways to manage stress, uncertainty and insecurity
- learn about the Deakin MBA program.