Biography
Dr Ahmed Ferdous is an Associate Professor and the Director of Bachelor of Business at the Department of Marketing in Deakin Business School. Ahmed has successfully chaired and taught a range of units in the marketing discipline and championed the development of the capstone strategic marketing unit.
Ahmed's research and engagement is in the area of internal marketing and value co-creation in the context of transformative business practices. Ahmed has been successful (as a joint CI) in securing funding from Department of Foreign Affairs and Trade (DFAT) and Australian Bureau of Statistics (ABS). Ahmed's work has been published in a range of journals such as International Journal of Research in Marketing, Journal of Public Policy and Marketing, European Journal of Marketing, Journal of Consumer Affairs, Journal of Business Research, Marketing Intelligence and Planning, Journal of Marketing Management, Journal of Strategic Marketing and Transfusion.
Read more on Ahmed's profileResearch interests
- Internal Marketing
- Transformative Services
- Value Co-Creation
- Subsistence Marketplaces
Teaching interests
- Brand Management
- Marketing Management
- Strategic Marketing
Professional activities
Publications
A Renzaho, M Polonsky, A Yusuf, A Ferdous, M Szafraniec, B Salami, J Green
(2023), pp. 1-21, Journal of International Migration and Integration, Berlin, Germany, C1
Value creation process and outcomes in social inclusion focused services
E Winston, A Ferdous, R Rentschler, F Azmat, N Robertson
(2022), Vol. 56, pp. 840-868, European Journal of Marketing, Bingley, Eng., C1
Refugee awareness of a transformative intervention to increase blood donations
M Polonsky, A Ferdous, N Robertson, S Jones, A Renzaho, J Telenta
(2022), pp. 1-17, Journal of Services Marketing, Bingley, Eng., C1
Andre Renzaho, Michael Polonsky, Ahmed Ferdous, Adnan Yusuf, Julianne Abood, Bukola Salami, Kerry Woodward, Julie Green
(2022), Vol. 17, pp. 1-20, PLOS ONE, San Francisco, Calif., C1
Y Fujimoto, A Ferdous, F Wali
(2022), pp. 1-23, Journal of Business Ethics, Berlin, Germany, C1
Impact of patient portal behavioral engagement on subsistence consumers' wellbeing
Husain Akareem, Ahmed Ferdous, Mikala Todd
(2021), Vol. 38, pp. 501-517, International journal of research in marketing, Amsterdam, The Netherlands, C1
Internal communication and the development of customer-oriented behavior among frontline employees
A Ferdous, M Polonsky, D Bednall
(2021), Vol. 55, pp. 2344-2366, European Journal of Marketing, C1
Barriers to performing onsite COVID-19 testing during the second wave in Victoria
M Haque, A Ferdous, J Miller, C Dixon, E Athan, N Friedman
(2021), Vol. 50, pp. 845-849, Australian Journal of General Practice, Australia, C1
Fara Azmat, Ramanie Samaratunge, Ahmed Ferdous
(2020), Vol. 55, pp. 8-30, Journal of consumer affairs, Chichester, Eng., C1
An integrated model of marketing knowledge - a tacit knowledge perspective
M Zebal, A Ferdous, C Chambers
(2019), Vol. 21, pp. 2-18, Journal of research in marketing and entrepreneurship, Bingley, Eng., C1
Consumer engagement on Twitter: perceptions of the brand matter
W Read, N Robertson, L McQuilken, A Ferdous
(2019), Vol. 53, pp. 1905-1933, European journal of marketing, Bingley, Eng., C1
Arts-based initiatives in museums: creating value for sustainable development
F Azmat, A Ferdous, R Rentschler, E Winston
(2018), Vol. 85, pp. 386-395, Journal of business research, Amsterdam, The Netherlands, C1
Impact of web banner advertising frequency on attitude
R Hussain, A Ferdous, G Mort
(2018), Vol. 30, pp. 380-399, Asia Pacific journal of marketing and logistics, Bingley, Eng., C1
M Polonsky, A Ferdous, A Renzaho, N Waters, Z McQuilten
(2018), Vol. 37, pp. 306-326, Journal of Public Policy and Marketing, C1
A Faroque, S Morrish, A Ferdous
(2017), Vol. 32, pp. 864-875, Journal of business & industrial marketing, Bingley, Eng., C1
The effect of mobile technology usage on work engagement and emotional exhaustion in Japan
Y Fujimoto, A Ferdous, T Sekiguchi, L Sugianto
(2016), Vol. 69, pp. 3315-3323, Journal of business research, Amsterdam, The Netherlands, C1
Co-creation of value in culturally diversified museums: a research report
E Winston, R Rentschler, A Ferdous, F Azmat
(2016), Geelong, Vic., A6
A Ferdous, M Polonsky, B Brijnath, A Renzaho
(2015), pp. 349-364, Innovations in social marketing and public health communication: improving the quality of life for individuals and communities, Berlin, Germany, B1
Addressing the complexities of managing domestic and multinational corporate brands
M Khojastehpour, A Ferdous, M Polonsky
(2015), Vol. 20, pp. 48-62, Corporate Communications, C1
Understanding the dynamics between social entrepreneurship and inclusive growth in subsistence marketplaces
F Azmat, A Ferdous, P Couchman
(2015), Vol. 34, pp. 252-271, Journal of public policy & marketing, Ann Arbor, Mich., C1
The impact of frontline employees' perceptions of internal marketing on employee outcomes
A Ferdous, M Polonsky
(2014), Vol. 22, pp. 300-315, Journal of strategic marketing, Abingdon, Eng., C1
Rahim Hussain, Ahmed Ferdous
(2014), Vol. 14, pp. 429-443, The Marketing Review, Helensburgh, Scotland, C1
A Ferdous, M Polonsky
(2013), Vol. 25, pp. 655-673, Asia Pacific journal of marketing and logistics, Bingley, England, C1
M Polonsky, A Renzaho, A Ferdous, Z McQuilten
(2013), Vol. 53, pp. 1475-1486, Transfusion, Chichester, England, C1
Developing an integrative model of internal and external marketing
A Ferdous, C Herington, B Merrilees
(2013), Vol. 21, pp. 637-649, Journal of Strategic Marketing, Abingdon, UK, C1
M Polonsky, A Vocino, S Grau, R Garma, A Ferdous
(2012), Vol. 28, pp. 238-263, Journal of marketing management, Abingdon, England, C1
Profiling contemporary marketing practices in Bangladesh
A Ferdous, S Hossain
(2011), Vol. 5, pp. 161-171, Journal of Asia business studies, Bingley, England, C1
Organizational internal market orientation (IMO) : developing an integrative framework
A Ferdous, M Polonsky
(2011), pp. 1-9, ANZMAC 2011 conference proceedings : Marketing in the Age of Consumerism : Jekyll or Hyde?, Perth, W.A., E1
A Ferdous
(2010), Vol. 22, pp. 313-325, Journal of international consumer marketing, Philadelphia, Pa., C1
M Hossain, A Ferdous
(2010), ICKG 2010 : Empowerment through knowledge transfer and progress through knowledge sharing : Proceedings of the International Conference on Knowledge Globalization, Dhaka, Bangladesh, E1
A Ferdous, B Towfique
(2008), Vol. 26, pp. 481-495, Marketing Intelligence & Planning, Bingley, Eng., C1-1
Funded Projects at Deakin
Other Public Sector Funding
Arts and culture as a strategic approach to address extremism in Bangladesh
A/Prof Fara Azmat, A/Prof Ahmed Ferdous, Prof Ingrid Nielsen
Australia Awards Fellowships
- 2017: $125,690
Transforming DAPM: Business Process Improvement to realise a transformed NDAC
Prof Amanda Pyman, A/Prof Ambika Zutshi, A/Prof Matt Mount, Dr Heather Round, A/Prof Ahmed Ferdous
Australian Bureau of Statistics
- 2018: $120,000
- 2017: $50,063
Preparing tertiary students from CALD migrant communities for careers in regional areas. Development and evaluation of an online course and associated materials.
Prof Alexander Newman, A/Prof Fara Azmat, Dr Joe Jiang, Dr Huong Le, Dr Siewmee Barton, A/Prof Ahmed Ferdous
Department of Home Affairs
- 2019: $48,448
Industry and Other Funding
Achieving a Sustainable Development Agenda through specialized trainings programs: The case of high level Bangladeshi Public officials.
A/Prof Fara Azmat, A/Prof Ahmed Ferdous, Dr Mohammad Muttakin, Dr Huson Ali Ahmed
Ministry of Public Administration
- 2019: $24,560
Achieving a Sustainable Development Agenda through specialized trainings programs: The case of mid-high level Bangladeshi Public officials - Phase 1.
A/Prof Fara Azmat, Dr Mohammad Muttakin, A/Prof Ahmed Ferdous
Ministry of Public Administration
- 2022: $57,134
Supervisions
Emma Winston
Thesis entitled: Transformative Value Outcomes of Tailored Arts Services
Doctor of Philosophy, Department of Marketing
Wayne Alexander Read
Thesis entitled: An Empirical Examination of Consumer Engagement in the Twitter Context
Doctor of Philosophy, Department of Marketing