Profile image of Ahmed Ferdous

Dr Ahmed Ferdous



Course Director, Bachelor of Business


Faculty of Business and Law


BL Deakin Business School


Geelong Waterfront Campus

+61 3 522 78188


Dr Ahmed Ferdous is a Senior Lecturer and the Director of Bachelor of Business in Department of Marketing in Deakin Business School. Ahmed has successfully chaired and taught a range of units in the marketing discipline and championed the development of the capstone strategic marketing unit.

Ahmed's research and engagement is in the area of internal marketing and value co-creation in the context of transformative business practices. Ahmed has been successful (as a joint CI) in securing funding from Department of Foreign Affairs and Trade (DFAT) and Australian Bureau of Statistics (ABS). Ahmed's work has been published in a range of journals such as Journal of Public Policy and Marketing, European Journal of Marketing, Journal of Business Research, Marketing Intelligence and Planning, Journal of Marketing Management, Journal of Strategic Marketing and Transfusion.

Read more on Ahmed's profile

Research interests

  • Internal Marketing
  • Social Business
  • Value Co-Creation
  • Subsistence Marketplaces

Teaching interests

  • Brand Management
  • Marketing Management
  • Strategic Marketing


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An integrated model of marketing knowledge - a tacit knowledge perspective

M Zebal, A Ferdous, C Chambers

(2019), Vol. 21, pp. 2-18, Journal of research in marketing and entrepreneurship, Bingley, Eng., C1


Consumer engagement on Twitter: perceptions of the brand matter

W Read, N Robertson, L McQuilken, A Ferdous

(2019), Vol. 53, pp. 1905-1933, European journal of marketing, Bingley, Eng., C1


Arts-based initiatives in museums: creating value for sustainable development

F Azmat, A Ferdous, R Rentschler, E Winston

(2018), Vol. 85, pp. 386-395, Journal of business research, Amsterdam, The Netherlands, C1


Impact of web banner advertising frequency on attitude

R Hussain, A Ferdous, G Mort

(2018), Vol. 30, pp. 380-399, Asia Pacific journal of marketing and logistics, Bingley, Eng., C1


Factors leading to health care exclusion among African refugees in Australia: the case of blood donation

Michael Polonsky, A Ferdous, Andre Renzaho, Neil Waters, Zoe McQuilten

(2018), Vol. 37, pp. 306-326, Journal of public policy and marketing, Chicage, Ill., C1


Networking, business process innovativeness, and export performance: the case of South Asian low-tech industry

A Faroque, S Morrish, A Ferdous

(2017), Vol. 32, pp. 864-875, Journal of business & industrial marketing, Bingley, Eng., C1


The effect of mobile technology usage on work engagement and emotional exhaustion in Japan

Y Fujimoto, A Ferdous, T Sekiguchi, L Sugianto

(2016), Vol. 69, pp. 3315-3323, Journal of business research, Amsterdam, The Netherlands, C1


Addressing the complexities of managing domestic and multinational corporate brands

M Khojastehpour, A Ferdous, M Polonsky

(2015), Vol. 20, pp. 48-62, Corporate Communications, C1


Designing social marketing activities to impact the shaping of expectations of migrants in health service encounters: the case of African migrant blood donation in Australia

A Ferdous, M Polonsky, B Brijnath, A Renzaho

(2015), pp. 349-364, Innovations in social marketing and public health communication: improving the quality of life for individuals and communities, Berlin, Germany, B1


Understanding the dynamics between social entrepreneurship and inclusive growth in subsistence marketplaces

F Azmat, A Ferdous, P Couchman

(2015), Vol. 34, pp. 252-271, Journal of public policy & marketing, Ann Arbor, Mich., C1


The impact of frontline employees' perceptions of internal marketing on employee outcomes

A Ferdous, M Polonsky

(2014), Vol. 22, pp. 300-315, Journal of strategic marketing, Abingdon, Eng., C1


Developing a framework of integrated visual brand identity touch-point (IVBIT) programmes in universities

Rahim Hussain, Ahmed Ferdous

(2014), Vol. 14, pp. 429-443, The Marketing Review, Helensburgh, Scotland, C1


Predicting Bangladeshi financial salespeople's ethical intentions and behaviour using the theory of planned behaviour: Implications for developing countries

A Shahriar Ferdous, M Polonsky

(2013), Vol. 25, pp. 655-673, Asia Pacific Journal of Marketing and Logistics, C1


African culturally and linguistically diverse communities' blood donation intentions in Australia: integrating knowledge into the theory of planned behavior

M Polonsky, A Renzaho, A Ferdous, Z McQuilten

(2013), Vol. 53, pp. 1475-1486, Transfusion, Chichester, England, C1


Developing an integrative model of internal and external marketing

A Ferdous, C Herington, B Merrilees

(2013), Vol. 21, pp. 637-649, Journal of Strategic Marketing, C1


The impact of general and carbon-related environmental knowledge on attitudes and behaviour of US consumers

M Polonsky, A Vocino, S Grau, R Garma, A Ferdous

(2012), Vol. 28, pp. 238-263, Journal of marketing management, Abingdon, England, C1


Profiling contemporary marketing practices in Bangladesh

A Ferdous, S Hossain

(2011), Vol. 5, pp. 161-171, Journal of Asia business studies, Bingley, England, C1


Organizational internal market orientation (IMO) : developing an integrative framework

A Ferdous, M Polonsky

(2011), pp. 1-9, ANZMAC 2011 conference proceedings : Marketing in the Age of Consumerism : Jekyll or Hyde?, Perth, W.A., E1


Towards an understanding of knowledge sharing behavior of CCOs in Bangladesh : a proposed structural equations model

M Hossain, A Ferdous

(2010), ICKG 2010 : Empowerment through knowledge transfer and progress through knowledge sharing : Proceedings of the International Conference on Knowledge Globalization, Dhaka, Bangladesh, E1


Applying the theory of planned behavior to explain marketing managers' perspectives on sustainable marketing

A Ferdous

(2010), Vol. 22, pp. 313-325, Journal of International Consumer Marketing, C1


Consumer sentiment towards marketing in Bangladesh: the relationship between attitudes to marketing, satisfaction and regulation

A Ferdous, B Towfique

(2008), Vol. 26, pp. 481-495, Marketing Intelligence & Planning, Bingley, Eng., C1-1


Funded Projects at Deakin

Other Public Sector Funding

Arts and culture as a strategic approach to address extremism in Bangladesh

A/Prof Fara Azmat, Dr Ahmed Ferdous, Prof Ingrid Nielsen

  • 2017: $125,690

Transforming DAPM: Business Process Improvement to realise a transformed NDAC

Prof Amanda Pyman, A/Prof Ambika Zutshi, Dr Matt Mount, Dr Heather Round, Dr Ahmed Ferdous

  • 2018: $120,000
  • 2017: $50,063

Preparing tertiary students from CALD migrant communities for careers in regional areas. Development and evaluation of an online course and associated materials.

Prof Alexander Newman, A/Prof Fara Azmat, Dr Joe Jiang, Dr Huong Le, Dr Siewmee Barton, Dr Ahmed Ferdous

  • 2019: $48,448

Industry and Other Funding

Achieving a Sustainable Development Agenda through specialized trainings programs: The case of high level Bangladeshi Public officials.

A/Prof Fara Azmat, Dr Ahmed Ferdous, Dr Mohammad Muttakin, Dr Huson Ali Ahmed

  • 2019: $24,560


Associate Supervisor

Wayne Read

Thesis entitled: An Empirical Examination of Consumer Engagement in the Twitter Context

Doctor of Philosophy, Department of Marketing