Dr Alexia Maddox



Lecturer in Communication


Faculty of Arts and Education


SCCA Arts & Ed


Melbourne Burwood Campus

Biography summary

I am a digital sociologist with research interests in the social impacts of technology, including social media and digital networked technologies.  I imagine my work as studying digital frontiers and generally conduct communities studies with stigmatised populations using technology to create and connect in emerging spaces online. To do this work, I have had to specialise in research methods and am fascinated by the different ways that we can conduct research in these frontier spaces of social experimentation. My recent book, ‘Research Methods and Global Online Communities: a case study’ with Routledge presents an approach to mixed-methods research and is written to support postgraduate and early career researchers in exploring these evolving social spaces through a myriad of techniques.


Deakin Univeristy (Lecturer in Communicaitons) and RMIT univeristy (research consultant). 

Knowledge areas

Digital community; Social ecology; Digital networked technologies; Social Science research methodology including survey design, social media analysis, mixed methods studies, participant observation and digital ethnography.


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The application of digital methods in a life course approach to family studies

A Maddox

(2018), pp. 95-110, Connecting families? : information & communication technologies, generations, and the life course, Bristol, Eng., B1


Beyond digital dualism: modeling digital community

A Maddox

(2017), pp. 29-45, Digital sociologies, Chicago, Ill., B1


University library strategy development: a conceptual model of researcher performance to inform service delivery

A Maddox, L Zhao

(2017), Vol. 23, pp. 125-135, New review of academic librarianship, Abingdon, Eng., C1


Constructive activism in the dark web : cryptomarkets and illicit drugs in the digital 'demimonde'

A Maddox, M Barratt, M Allen, S Lenton

(2016), Vol. 19, pp. 111-126, Information, communication & society, Abingdon, Eng., C1


'What if you live on top of a bakery and you like cakes?'-Drug use and harm trajectories before, during and after the emergence of Silk Road

M Barratt, S Lenton, A Maddox, M Allen

(2016), Vol. 35, pp. 50-57, International journal of drug policy, Amsterdam, The Netherlands, C1


Active engagement with stigmatised communities through digital ethnography

M Barratt, A Maddox

(2016), Vol. 16, pp. 701-719, Qualitative research, London, Eng., C1


An ethnography of bitcoin: towards a future research agenda

A Maddox, S Singh, H Horst, G Adamson

(2016), Vol. 4, pp. 1-1, Australian journal of telecommunications and the digital economy, Melbourne, Vic., C1-1


Research methods and global online communities: a case study

A Maddox

(2015), Abingdon, Eng., B1


Embedded Library Services: Beyond Chance Encounters for Students from Low SES Backgrounds

A Horn, A Maddox, P Hagel, M Currie, S Owen

(2013), Vol. 44, pp. 235-250, Australian Academic and Research Libraries, C1


Reassessing the theorisation of community experience within the digitally mediated, global context

A Maddox, B Warren

(2011), pp. 2-20, TASA 2011 : Local lives/global networks : Proceedings of The Australian Sociological Association 2011 conference, Newcastle, N.S.W., E1-1


Funded Projects at Deakin

No Funded Projects at Deakin found


No completed student supervisions to report