Dr Alexia Maddox



Casual Research Fellow


Faculty of Arts and Education


School of Comm & Creative Arts


Melbourne Burwood Campus

Biography summary

My background is as a sociologist of technlogy and my research interests include the social impacts of technology, such as social media and digital networked technologies. 

I study digital frontiers and generally conduct communities studies with stigmatised populations using technology to create and connect in emerging spaces online.

To do this work, I have specialised in research methods and am fascinated by the different ways that we can conduct research in these frontier spaces of social experimentation.

My book, ‘Research Methods and Global Online Communities: a case study’ presents an approach to mixed-methods research and is written to support postgraduate and early career researchers in exploring these evolving social spaces through a myriad of techniques.


Deakin University, Lecturer in Communications

Canela Consulting, Research Associate

Knowledge areas

Digital community; Social ecology; Digital networked technologies; Social Science research methodology including survey design, social media analysis, mixed methods studies, participant observation and digital ethnography.


Filter by


Distributing Journalism : Digital Disclosure, Secrecy, and Crypto-Cultures

Luke Heemsbergen, Alexia Maddox

(2022), pp. 1-29, Privacy : Algorithms and Society, London, Eng., B1

book chapter

From COVID-19 Treatment to Miracle Cure : The Role of Influencers and Public Figures in Amplifying the Hydroxychloroquine and Ivermectin Conspiracy Theories during the Pandemic

Stephanie Baker, Alexia Maddox

(2022), Vol. 25, M/C Journal, Brisbane, Qld., C1

journal article

Digging in Crypto-Communities' Future-Making: From Dark to Doge

Alexia Maddox, Luke Heemsbergen

(2021), Vol. 24, pp. 1-9, M/C Journal, Brisbane, Qld., C1

journal article

The electrified social and its dark alternatives: policing and politics in the computational age

A Maddox, L Heemsbergen

(2021), Vol. 35, pp. 692-705, Continuum, C1

journal article

Disrupting the ethnographic imaginarium: challenges of immersion in the Silk Road cryptomarket community

Alexia Maddox

(2020), Vol. 2, pp. 20-38, Journal of digital social research, Umeå, Sweden, C1

journal article


Alyson Miller

(2020), pp. 87-88, The Incompleteness Book, Canberra, A.C.T., JO3

Non-Traditional Research Output

Blockchained to what (end)? A socio-material provocation to check distributed futures

Luke Heemsbergen, Alexia Maddox, Robbie Fordyce

(2019), pp. 144-158, Blockchain and Web 3.0 : social, economic, and technological challenges, London, Eng., B1

book chapter

The application of digital methods in a life course approach to family studies

A Maddox

(2018), pp. 95-110, Connecting families? : information & communication technologies, generations, and the life course, Bristol, Eng., B1

book chapter

Beyond digital dualism: modeling digital community

A Maddox

(2017), pp. 29-45, Digital sociologies, Chicago, Ill., B1

book chapter

University library strategy development: a conceptual model of researcher performance to inform service delivery

A Maddox, L Zhao

(2017), Vol. 23, pp. 125-135, New review of academic librarianship, Abingdon, Eng., C1

journal article

Designing library learning space: an evaluation of the student experience

A Maddox, B Lingham, C Bates

(2017), Geelong, Vic., A6

research report/technical paper

Constructive activism in the dark web : cryptomarkets and illicit drugs in the digital 'demimonde'

A Maddox, M Barratt, M Allen, S Lenton

(2016), Vol. 19, pp. 111-126, Information, communication & society, Abingdon, Eng., C1

journal article

'What if you live on top of a bakery and you like cakes?'-Drug use and harm trajectories before, during and after the emergence of Silk Road

M Barratt, S Lenton, A Maddox, M Allen

(2016), Vol. 35, pp. 50-57, International journal of drug policy, Amsterdam, The Netherlands, C1

journal article

Active engagement with stigmatised communities through digital ethnography

M Barratt, A Maddox

(2016), Vol. 16, pp. 701-719, Qualitative research, London, Eng., C1

journal article

An ethnography of bitcoin: towards a future research agenda

A Maddox, S Singh, H Horst, G Adamson

(2016), Vol. 4, pp. 1-1, Australian journal of telecommunications and the digital economy, Melbourne, Vic., C1-1

journal article

Research methods and global online communities: a case study

A Maddox

(2015), Abingdon, Eng., A1


Embedded library services : beyond chance encounters for students from low SES backgrounds

A Horn, A Maddox, P Hagel, M Currie, S Owen

(2013), Vol. 44, pp. 235-250, Australian academic & research libraries, Kingston, ACT, C1

journal article

Reassessing the theorisation of community experience within the digitally mediated, global context

A Maddox, B Warren

(2011), pp. 2-20, TASA 2011 : Local lives/global networks : Proceedings of The Australian Sociological Association 2011 conference, Newcastle, N.S.W., E1-1


An ethnography of Bitcoin: Towards a future research agenda

Alexia Maddox, Supriya Singh, Heather Horst, Greg Adamson

(), Vol. 4, pp. 65-78, Journal of Telecommunications and the Digital Economy, C1

journal article

Funded Projects at Deakin

No Funded Projects at Deakin found


No completed student supervisions to report