Profile image of Ali Tamaddoni Jahromi

A/Prof. Ali Tamaddoni Jahromi



Associate Professor


Faculty of Business and Law


Deakin Business School


Melbourne Burwood Campus


Graduate Certificate of Higher Ed. Learning & Teaching, Deakin University, 2017
Doctor of Philosophy, Monash University, 2014

+61 3 924 46196


Ali Tamaddoni is an Associate Professor in the Department of Marketing, Deakin Business School. His research interests include churn management, customer analytics and User-Generated Content (UGC). Ali's work has been published in the Journal of Marketing ResearchJournal of Service Research, and Decision Support Systems, among others. 

Read more on Ali's profile

Research interests

  • Customer Analytics
  • Customer Churn Modeling


  • Member, Australian Computer Society.

Teaching interests

  • Marketing Analytics 
  • Customer Analytics

Units taught

  • MIS784 - Marketing Analytics
  • MIS384 - Marketing Analytics
  • MIS771 - Descriptive Analytics and Visualization
  • MIS793 - Business Analytics Project


  • Stakhovych, S. and Tamaddoni, A., 'Effects of Customer Credits as Service Failure Recovery Solution on Customer Churn and Purchases', INFORMS Marketing Science Conference, USA, 7-10 June 2017. 
  • Stakhovych, S., Tamaddoni Jahromi, A., and Ewing, M., 'Towards More Accurate and Profitable Customer Churn Prediction', INFORMS Marketing Science Conference, USA, 18-20 June 2015.
  • Tamaddoni Jahromi, A., Stakhovych, S. and Ewing, M., 'Predicting customer churn: Old techniques are still alive', American Marketing Association, Summer Marketing Educators’ Conference, USA, 9-11 August 2013.
  • Tamaddoni Jahromi, A., Stakhovych, S. and Ewing, M., 'Customer churn models: A comparison of probability and data mining approaches. Academy of Marketing Science, World Marketing Congress, Australia, 17-20 July 2013.


  • Best Reviewer Award in the track of Marketing Analytics, Methods, and Modelling, ANZMAC 2018 Conference.
  • Best Paper Award in Business-to-Business Marketing, Academy of Marketing Conference, UK, 2008. 


Filter by


Investigating the effect of status changes in review platforms

Ali Tamaddoni, Satheesh Seenivasan, Jason Pallant, Bernd Skiera

(2022), pp. 1-21, International Journal of Research in Marketing, Amsterdam, The Netherlands, C1

journal article

Empirical decomposition of customer responses to discount coupons in online FMCG retailing

S Montazeri, A Tamaddoni, S Stakhovych, M Ewing

(2021), Vol. 58, Journal of Retailing and Consumer Services, C1

journal article

Religious Belief, Religious Priming, and Negative Word of Mouth

R Casidy, A Duhachek, V Singh, A Tamaddoni

(2021), Vol. 58, pp. 762-781, Journal of Marketing Research, London, Eng., C1

journal article

Predicting Season Ticket Holder Retention Using Rich Behavioral Data

Adam Karg, Ali Tamaddoni, Heath McDonald, Michael Ewing

(2021), Vol. 35, pp. 426-439, JOURNAL OF SPORT MANAGEMENT, C1

journal article

Mix&Match: A Resource-Based Complaint Recovery Framework for Tangible Compensation

S Stakhovych, A Tamaddoni

(2020), Vol. 23, pp. 337-352, Journal of Service Research, C1

journal article

The impact of advertising on market share: Controlling for clutter, familiarity, and goodwill decay

N De Canha, M Ewing, A Tamaddoni

(2020), Vol. 60, pp. 87-103, Journal of Advertising Research, New York, N.Y., C1

journal article

The paradox of (dis)trust in sponsorship disclosure: the characteristics and effects of sponsored online consumer reviews

S Kim, E Maslowska, A Tamaddoni

(2019), Vol. 116, pp. 114-124, Decision support systems, Amsterdam, The Netherlands, C1

journal article

Managing emissions allowances of electricity producers to maximize CO2 abatement: DEA models for analyzing emissions and allocating emissions allowances

M Mahdiloo, O Ngwenyama, R Scheepers, A Tamaddoni

(2018), Vol. 205, pp. 244-255, International Journal of Production Economics, C1

journal article

The impact of personalised incentives on the profitability of customer retention campaigns

A Tamaddoni, S Stakhovych, M Ewing

(2017), Vol. 33, pp. 327-347, Journal of marketing management, Abingdon, Eng., C1

journal article

Comparing churn prediction techniques and assessing their performance: a contingent perspective

A Tamaddoni, S Stakhovych, M Ewing

(2016), Vol. 19, pp. 123-141, Journal of service research, London, Eng., C1

journal article

Managing B2B customer churn, retention and profitability

A Tamaddoni Jahromi, S Stakhovych, M Ewing

(2014), Vol. 43, pp. 1258-1268, Industrial Marketing Management, Amsterdam, The Netherlands, C1

journal article

Modeling customer churn in a non-contractual setting: the case of telecommunications service providers

A Tamaddoni Jahromi, M Sepehri, B Teimourpour, S Choobdar

(2010), Vol. 18, pp. 587-598, Journal of strategic marketing, Abingdon, Eng., C1-1

journal article

Towards More Integration: Investigation of Iranian Pharmaceutical Logistics Providers

Ali Tamaddoni, Jahromi Mehrad, Moeini Jazani

(2008), pp. 2764-2771, ICIM2008 : Proceedings of the 5th International Conference on Innovation & Management 2008, Maastricht, The Netherlands, E1-1


Funded Projects at Deakin

Industry and Other Funding

Churn Management.

A/Prof Ali Tamaddoni Jahromi, Prof Andre Bonfrer

Legal Super Pty Ltd

  • 2023: $18,181

Measuring Consumer Preferences for AI Alignment Strategies

Prof Andre Bonfrer, A/Prof Ali Tamaddoni Jahromi

Conjointly AI Alignment Research Grant

  • 2023: $10,000


Associate Supervisor

Ashish Shrikrishna Galande

Thesis entitled: Business- to- Business Relationship Dynamics: How Do Relationships Evolve?

Doctor of Philosophy, Department of Marketing


Samaneh Montazeri

Thesis entitled: Decomposition of Customers' Response to Discount Coupons

Master of Commerce, Department of Marketing