Biography
Ali Tamaddoni is an Associate Professor in the Department of Marketing, Deakin Business School. His research interests include churn management, customer analytics and User-Generated Content (UGC). Ali's work has been published in the Journal of Marketing Research, Journal of Service Research, and Decision Support Systems, among others.
Read more on Ali's profileResearch interests
- Customer Analytics
- Customer Churn Modeling
Affiliations
- Member, Australian Computer Society.
Teaching interests
- Marketing Analytics
- Customer Analytics
Units taught
- MIS784 - Marketing Analytics
- MIS384 - Marketing Analytics
- MIS771 - Descriptive Analytics and Visualization
- MIS793 - Business Analytics Project
Conferences
- Stakhovych, S. and Tamaddoni, A., 'Effects of Customer Credits as Service Failure Recovery Solution on Customer Churn and Purchases', INFORMS Marketing Science Conference, USA, 7-10 June 2017.
- Stakhovych, S., Tamaddoni Jahromi, A., and Ewing, M., 'Towards More Accurate and Profitable Customer Churn Prediction', INFORMS Marketing Science Conference, USA, 18-20 June 2015.
- Tamaddoni Jahromi, A., Stakhovych, S. and Ewing, M., 'Predicting customer churn: Old techniques are still alive', American Marketing Association, Summer Marketing Educators’ Conference, USA, 9-11 August 2013.
- Tamaddoni Jahromi, A., Stakhovych, S. and Ewing, M., 'Customer churn models: A comparison of probability and data mining approaches. Academy of Marketing Science, World Marketing Congress, Australia, 17-20 July 2013.
Professional activities
Awards
- Best Reviewer Award in the track of Marketing Analytics, Methods, and Modelling, ANZMAC 2018 Conference.
- Best Paper Award in Business-to-Business Marketing, Academy of Marketing Conference, UK, 2008.
Publications
No publications found
Funded Projects at Deakin
Industry and Other Funding
Churn Management.
A/Prof Ali Tamaddoni Jahromi, Prof Andre Bonfrer
Legal Super Pty Ltd
- 2023: $18,181
Measuring Consumer Preferences for AI Alignment Strategies
Prof Andre Bonfrer, A/Prof Ali Tamaddoni Jahromi
Conjointly AI Alignment Research Grant
- 2023: $10,000
Supervisions
Ashish Shrikrishna Galande
Thesis entitled: Business- to- Business Relationship Dynamics: How Do Relationships Evolve?
Doctor of Philosophy, Department of Marketing
Samaneh Montazeri
Thesis entitled: Decomposition of Customers' Response to Discount Coupons
Master of Commerce, Department of Marketing